Delivering Real-Time Business Value for Media

July 2013
Delivering Real-Time Business Value for
Media
SAP Business Suite Powered by SAP HANA
Public

© 2013 SAP AG or an SAP affiliate company. All rights reserved. 2Public
Consumers depend on individually customizable
delivery channels for information and entertainment.
Own the relationship with your audience ‒ understand
and predict their requirements and respond with
relevant content to instantly meet their needs.
 Optimize the digital supply chain
 Create new revenue streams with innovative offerings
 Deliver rich experiences across platforms, meeting consumers
where they want to be served

The audience-centric media enterprise
Align business operations with consumer needs
Create compelling
content
 Forecast costs to develop, produce, and distribute
content with real-time simulations of planning and
costing scenarios
 Maximize production capacity, reduce schedule
slippage, and allocate resources optimally
Monetize content  Use a central repository for data from applications
and Web sources like social media, delivering a true
360-degree view of each audience member’s
behavior
 Leverage real-time analysis of consumer context for
precise targeting of personalized products and offers
Accelerate and
optimize financial
processes
 Speed up financial reconciliation
 Minimize days sales outstanding

SAP Business Suite powered by SAP HANA
The next-generation business platform
Real-time business
In-memory
Business
transactions
Digital
connections
Collaborative
business
CloudSocial
Big DataMobile
One platform bringing it all together
Advanced
analytics

Industry value map for media
Transforming to the new digital market
Compelling Content Creation
Media Planning
Acquire and Manage Content
Production Management and Accounting
Audience Monetization
Customer and Service Usage Analysis
Social Media Analysis and Audience Engagement
Cross Platform Advertising Sales
Media Content Monetization
Marketing and Brand Management
Rights Management and License Sales
Newspaper and Magazine Subscription
Premium Content Subscription
People and
Talent
Core Human Resources
and Payroll
Talent Management
Time and Attendance
Management
Workforce Planning and
Analytics
Finance
Financial Performance
Management
Accounting and
Financial Close
Treasury and Financial
Risk Management
Collaborative Finance
Operations
Enterprise Risk and
Compliance Management
Procurement
Supplier Discovery and
Lifecycle Management
Strategic Sourcing and
Contracting
Procurement and Order
Collaboration
Collaborative Invoice to
Pay
Commodity Management
IT Management
Application Lifecycle
Management
IT Infrastructure
Management
IT Portfolio and Project
Management
IT Service Management
IT Strategy and
Governance
Press Distribution
Content to Cash
Technology
Solutions
Analytics Consumer ExperienceData Management Enterprise Mobility
SAP HANA platform
Application Development
and Integration

Compelling Content Creation
Media Planning
Acquire and Manage Content
Production Management and Accounting
Audience Monetization
Customer and Service Usage Analysis
Social Media Analysis and Audience Engagement
Cross Platform Advertising Sales
Media Content Monetization
Marketing and Brand Management
Rights Management and License Sales
Newspaper and Magazine Subscription
Premium Content Subscription
People and
Talent
Core Human Resources
and Payroll
Talent Management
Time and Attendance
Management
Workforce Planning and
Analytics
Finance
Financial Performance
Management
Accounting and
Financial Close
Treasury and Financial
Risk Management
Collaborative Finance
Operations
Enterprise Risk and
Compliance Management
Procurement
Supplier Discovery and
Lifecycle Management
Strategic Sourcing and
Contracting
Procurement and Order
Collaboration
Collaborative Invoice to
Pay
Commodity Management
IT Management
Application Lifecycle
Management
IT Infrastructure
Management
IT Portfolio and Project
Management
IT Service Management
IT Strategy and
Governance
Press Distribution
Content to Cash
Technology
Solutions
Analytics Consumer ExperienceData Management Enterprise Mobility
SAP HANA platform
Application Development
and Integration
Industry value map for media
Real-time value for key end-to-end processes
Highest real-time
business value
for media
2
* = represents user allocation
1
4 4 4
2 33
5

Today
With SAP Business Suite on
SAP HANA
KPI improvements are high-level estimates and will have to be validated for each customer situation.
Marketing and brand management
Business value for marketing
 Missed market opportunities due to
lack of visibility and inefficient
processes
 Data explosion driven by new level of
consumer connectivity via mobile
devices and social networks
 Data in disparate sources, which
prevents true 360-degree view of the
customer
 Agile marketing to respond faster to
changing market dynamics and
opportunities
 New analytical data-mining
capabilities on Big Data (social
media, predictive)
 Near real-time monitoring and
reporting on marketing performance
 One central place for collecting all
customer data, leading to 360-degree
view of customers in real time
 Precision marketing to personalize
every interaction with the customer
Improve
profitability
Optimize
Increase
return on
marketing
investments
customer
satisfaction

Today
SAP HANA
Financial performance management
Business value for planning, budgeting, and forecasting
 Planning performance limited to
online analytical processing (OLAP),
staged cubes for transactional and
master data
 Data load performance driven by the
amount of data extracted from SAP
Business Suite
 Reporting, loading, and retraction
performance that limits planning
iterations
 Drill-down within OLAP cubes and
navigation to SAP Business Suite
and online transaction processing
(OLTP) data that occur within
standard times
 Seamless replication of master and
transactional data from SAP
Business Suite applications
 Availability of more granular data to
support planning
 Big Data challenge negated, allowing
faster extract and DataStore object
(DSO) activation times
 Iterative planning and real-time
simulation supported through
improved performance
 Improved performance for drill-down
(expand) and consolidation (collapse)
 Fast drill-through and live view of
transactional data in SAP Business
Suite
Improve
service-level
performance
Reduce
Minimize
cycle times and
manual effort
operating costs

Today
SAP HANA
Business value for profitability and cost analysis
 Data latencies and processes delays
that impact the ability to react to
issues and opportunities
 Lack of data depth and user self-
service that affect internal decision
making
 Long-running processes
 Time-intensive data queries
 Mostly manual data analysis
 Substantial amount of effort and time
spent not directly adding value
 Suboptimal resource efficiency and
effectiveness
 Timely execution of critical business
processes that supports decision
making and increases the ability to
swiftly act (insight to action) in
dynamic market environments
 Critical transactions and calculations
that run quickly
 Instant response times on queries
 Prebuilt analytics automating the data
analysis process
 Leaner processes from data capture
through data analysis
 Increased productivity through
process-optimized analytics and
mobile support
Improve
service-level
performance
Reduce
Minimize
cycle times and
manual effort
operating costs

Today
SAP HANA
Business value for financial and managerial reporting
 Risk of noncompliance due to
unfulfilled audits
 A lot of data; decision-relevant
information not readily available
 Data analysis not supported or
automated
 Long-running batch jobs/reports
 Time-intensive data analysis
 Large number of time-consuming,
non-value-added processes required
to provide (access) accurate, up-to-
date information
 Timely execution of compliance-
relevant validation tasks
 Increased end-user satisfaction
(accurate, detailed, visualized, timely,
and actionable information)
 Key critical-path processes and
reports accelerated
 Instant response time on most data
analysis queries
 Workarounds and data latencies
eliminated
 End-user data analysis through self-
service means (via SAP
BusinessObjects business
intelligence solutions)
Improve
service-level
performance
Reduce
Minimize
month-end
closing time
operating costs

Today
SAP HANA
Accounting and financial close
Business value for entity close
 Long-running processes
 Time-intensive reconciliations
 Limited time for analysis
 Inefficiencies due to manual
processes and low automation
 Missing financial excellence
resulting in higher cost of equity
at the capital markets
 Difficulties in supporting parallel
financial reporting standards on a
global basis and in simulation of
scenarios
 More time for analysis, less overtime,
and earlier publishing of financial
results enabled through faster
period-end processes and better
reconciliations
 Increased efficiency through smarter
reconciliations and reporting,
reducing operating costs and
improving stakeholder satisfaction
 Real-time analytics down to the
lowest level of detail – delivering
quality at source, transparency, and
process efficiencies
Minimize
time to close the
entities’ books
Reduce
Enhance
cost of finance
compliance and
accuracy

Today
SAP HANA
Collaborative financial operations
Business value for receivables management
 More time spent preparing data; less
time for analysis
 Collaboration beyond finance team
hindered by perceived system
complexity
 Limitations in analysis capabilities
and dimensions because of reliance
on finance aggregates
 Large data volumes that lead to
batch processing and reporting
latency
 Difficulty in identifying exceptions in
thousands of pages of reports
 Instant portfolio overview that lets
managers focus team efforts on
tactical wins
 Ability to involve sales executives
and other business partners to
accelerate collections and dispute
resolution
 More accurate document-level
calculation of days sales outstanding
(DSO) that allow you to identify root
causes of changes to DSO
 Real-time reporting on all accounts
receivables data including credit,
collections, and disputes
 Anywhere, anytime access to key
receivables status
Increase
cash collections
and accelerate
dispute resolution
Optimize
Leverage
working capital
up-to-date, instant
overview of
receivables
portfolio

Today
SAP HANA
Collaborative financial operations
Business value for payables management
 Expensive and error-prone manual
process steps
 High cost per invoice due to large
amounts of tasks
 Need to improve compliance and
audit turnaround time
 Inability to determine exact moment
of payment
 Inability to influence cash position
 Inability to understand where control
over invoice-to-pay cycle is lost
 Inability to make use of cash
discounts
 Risk of supply chain interruptions
with key suppliers
 Loss of supplier loyalty affecting
contract renewals
 Scalable automation of invoice-to-pay
reconciliation process
 Actionable insight with live access to
items in process and
multidimensional insight to AP
process performance
 Extensive control over influence
factors to days payable outstanding
(DPO)
 Optimization of cash position through
precise timing of supplier payments
 DPO lower than net payment terms,
allowing strategic decision making on
payment along cash position
 Additional dynamic discounts that
can be offered or leveraged
Decrease
days payable
outstanding
Optimize
Reduce
working capital
lost supplier
discounts

Today
SAP HANA
Core human resources and payroll
Business value for payroll processing
 Responses to management’s ad hoc
inquiries about trends of high-volume
payroll information result in significant
costs for HR IT.
 Business users have a very limited
ability to analyze payroll results.
 Addressing employee inquiries
around payroll is time-consuming and
expensive, while HR is under
pressure to increase the quality of
service provided to employees and to
lower the costs of providing those
services.
 HR IT resources freed to focus on
the execution of organizational
strategic tasks
 Ability to leverage thresholds as a
steering mechanism to optimize
business performance
 Simplification of payroll data analysis
with optimized representation of data
 High-speed read access based on
SAP HANA, slashing time accessing
and analyzing critical payroll
information
 Faster response times to employees,
increasing employee productivity and
satisfaction
Increase
productivity of
users responsible
for payroll
management
Improve
Reduce
employee
satisfaction
overall costs of
payroll processing

Today
SAP HANA
Time and attendance management
Business value for time and absence calculation
 Responses to management’s ad hoc
inquiries about trends of high-volume
time information results in significant
costs tor HR IT.
 Business users have a very limited
ability to analyze time evaluation
data.
 Addressing employee inquiries
around time is time-consuming and
expensive, while HR is under
pressure to increase the quality of
service provided to employees and to
lower the costs of providing those
services.
 HR IT resources freed to focus on
the execution of organizational
strategic tasks
 Simplification of time evaluation data
analysis with optimized representation
of data
 High-speed read access based on
SAP HANA, slashing time accessing
and analyzing critical time information
 Faster response times to employees,
increasing employee productivity and
satisfaction
Increase
productivity of
users responsible
for time
management
Improve
Reduce
employee
satisfaction
overall costs of
time management

Today
SAP HANA
Workforce planning and analytics
Business value for transactional analytics
 Translation of organizational strategy
into HR metrics requiring significant
effort or special expertise
 Decisions often based on hunches
 Difficult to zero in on underlying
transactions from high-level key
performance indicators (KPIs)
 Time-consuming data loads in
traditional reporting tools
 Integrated and personalized cockpits
that provide insight into metrics that
matter most
 Powerful predefined workforce and
time management–related KPIs for
managers with the ability to navigate
into details
 Embedded analytics inside business
transactions
 Prebuilt virtual data models for real-
time transactional analytics
 Simplified architecture
Increase
revenue per
employee by using
analytics to identify
strategic advantages
Optimize
Reduce
your business with
reliable real-time
HR data
time and costs of
operational reporting

Today
SAP HANA
Procurement and order collaboration
Business value for operational procurement
 Missing real-time insight into
operational procurement reporting
 Lack of capability to dynamically
create operational procurement
related reporting in a modern user
interface
 Slow and costly paper-based
processes
 High transaction costs
 Long-running transactions while
posting documents with high volume
of line items
 Frequent errors due to maverick
spend
 New configuration options for
procurement analysis
 Modern, easy-to-consume user
interface
 Complete visibility into end-to-end
procurement activities
 Real-time insight and information that
is easier to manipulate
 Accelerated long-lasting processing
of purchasing documents
Increase
transparency
Lower
Increase
procurement
operations cost
process
effectiveness

Next step
Business scenario recommendation and value discovery workshop
 SAP offers a proven methodology and approach to
discover the customer-specific business
improvement areas and quantify value potential.
 We suggest such a workshop with your
line-of-business and IT experts.
 As a starting point, we recommend a performance
and usage analysis of your current system.

Customer case: HSE24
HSE24, as live sales channels, is very dependent on time. What we’ve seen is that we can get a
complete picture of the customer in seconds – including data coming from new sources like social
media. We can now have more detailed analysis of our sales in real-time, and deliver personalized
offerings to the customer while he is calling for new cross and up-sell opportunities. We want to continue
to grow our sales in new countries. Having one real-time platform will be a key success driver for us to
conquer the markets in the future
Norbert Paulus, EVP Broadcast & IT, HSE24
AT A GLANCE
Objective
Proof of concept
Solution
SAP CRM powered by SAP HANA
Benefits
Personalize customer engagement with real-time information

Delivering Real-Time Business Value for Media

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