The summary discusses Tony Hsieh's presentation about building a strong company culture and prioritizing employee happiness. The key points are: - Tony emphasizes that company culture should be the number one priority, not customer service, as culture drives customer service and business success. - He discusses Zappos' culture-first approach and how their highly trained and happy employees provide excellent customer service and experience. - The presentation includes examples from a bar owner who transformed his business by learning from Zappos' culture-first model and prioritizing employee happiness, which improved customer service, retention, and financial performance.

1. DELIVERING HAPPINESS A PATH TO PROFITS, PASSION, AND PURPOSE Tony Hsieh Business Growth Conference May 6, 2010

3. A Little About Me (Tony)

6. the #1 priority CULTURE 5 weeks of training Culture book $2000 to quit Hiring for culture Twitter helps build culture

7. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

8. Clothing

9. Customer Service

10. Culture

11. C lothing, C ustomer Service, C ulture C ustomer Service C lothing C ulture

36. TAKE A STEP BACK… WHAT IS YOUR GOAL IN LIFE?

37. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? HAPPINESS why? why? why? why?

40. WHAT IS YOUR GOAL IN LIFE? Grow Company Get a Great Job Boyfriend / Girlfriend Be Healthy Retire Early Make Money Find Soul Mate Run Faster Spend Time w/ Family Buy A Home Get Married Run A Marathon why? why? why? why? why? why? why? why? why? why? why? why? HAPPINESS

41. A FEW DIFFERENT FRAMEWORKS OF HAPPINESS

43. Maslow’s Hierarchy

47. Profits Passion Purpose GREAT BUSINESS

48. HAPPINESS time time time GREAT BUSINESS Profits Passion Purpose Pleasure Passion Purpose

51. Delivering HAPPINESS