John Korioth, co-owner of a bar in Austin, Texas called SIX, attended a Zappos presentation which inspired him to focus on improving company culture. He realized that great customer service stems from a great internal culture. He started prioritizing employees, getting their input, addressing issues they raised, and making meetings more engaging. This led to significantly improved employee retention and matching sales during economic downturns. Adopting Zappos' culture-first approach helped the business succeed where others struggled.