This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas after being inspired by Tony Hsieh and Zappos. After feeling frustrated with high employee turnover and customer service issues common in the bar industry, John was introduced to Zappos' emphasis on company culture by a friend. He researched Zappos and was impressed by their culture book and Tony Hsieh's talks about prioritizing culture over customer service. John worked to get employee buy-in to improve SIX's culture by listening to their feedback, addressing issues quickly, and making meetings more enjoyable. This resulted in much higher employee retention and matching sales each year even as other bars declined