This document summarizes John Korioth's experience transforming the culture at his bar, SIX, in Austin, Texas after being inspired by Tony Hsieh and Zappos. He discusses how he and his business partner initially felt frustrated with their business and employees. After learning about Zappos' emphasis on culture over customer service, they worked to improve communication, value employee input, and focus on employee happiness, which led to significantly improved employee retention and matching sales during the economic downturn when other bars struggled. The focus on culture has created a rewarding work environment and better customer experiences.