Delight 2012 | Brian Kalma of Gemvara

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Brian Kalma, former head of UX at Zappos and Gilt Groupe, talks about the disruptive and delightful experiences Gemvara is creating for jewelry shoppers. Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference

Business

Delightful Learnings
BRIAN KALMA - @krianbalma

Background
2002 - 2010 2010 - 2011 2011 - Present

The Right Balance of Emotion and Transaction

My Mantra
Designing with only standards in mind will yield only
standard results.
THAT IS NOT GOOD ENOUGH!!!

WHY?
Home Page Category Product Detail
> 60% of users
landed here

All the while….
Source: http://smallerbox.net Source: sodahead.com

Why?
A customer was 3-4x more likely to purchase again if
their first purchase involved a return!

How can we take otherwise mundane initiatives and
turn them into memorable moments?
The Opportunity

The Gemvara Opportunity to Delight
Close enough doesn’t have to be good enough

The Gemvara Opportunity to Delight
EVERYONE
ELSE
GEMVARA

Key Takeaway
Give your users a reason to remember you,
and acknowledge the fact that often the best
opportunities to create memorable moments
live outside the realm of traditionally well
designed experiences.

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India Orthopedic Devices Market: Unlocking Growth Secrets, Trends and Develop...

Kumar Satyam

According to TechSci Research report, “India Orthopedic Devices Market -Industry Size, Share, Trends, Competition Forecast & Opportunities, 2030”, the India Orthopedic Devices Market stood at USD 1,280.54 Million in 2024 and is anticipated to grow with a CAGR of 7.84% in the forecast period, 2026-2030F. The India Orthopedic Devices Market is being driven by several factors. The most prominent ones include an increase in the elderly population, who are more prone to orthopedic conditions such as osteoporosis and arthritis. Moreover, the rise in sports injuries and road accidents are also contributing to the demand for orthopedic devices. Advances in technology and the introduction of innovative implants and prosthetics have further propelled the market growth. Additionally, government initiatives aimed at improving healthcare infrastructure and the increasing prevalence of lifestyle diseases have led to an upward trend in orthopedic surgeries, thereby fueling the market demand for these devices.

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