The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
Creative marketing Ideas to boost business online(1)Deepika jain
This document provides creative marketing ideas to boost business online. It discusses challenges like standing out in a crowd and becoming a recognizable brand. The key is creative product marketing and online campaigning. Some innovative ideas presented include using unique and relevant content to create urgency, optimizing websites for important keywords, focusing on mobile usability, writing content for target audiences, adding visual elements, using infographics, slideshares, contests, online magazines, and memes. Successful examples mentioned are deals and offers from companies like Freecharge, Paytm, Flipkart and Snapdeal that helped grow their sales.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
This document summarizes the customer journey of finding lipstick at Sephora, both in-store and online. Some key differences noted are that online shopping is quicker but the actual color and quality can't be guaranteed like seeing the product in person. In-store, it was difficult to not be distracted by other products but the desired lipstick was found near the front. Online, the product was easily located through categorized searches though the exact color appeared different than seen in store. Overall, the document concludes that purchasing in-store is better to truly see and test the product before buying.
Brian Kalma, former head of UX at Zappos and Gilt Groupe, talks about the disruptive and delightful experiences Gemvara is creating for jewelry shoppers.
Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
The document provides 40 creative marketing ideas ranging from easy and low-cost to more difficult and requiring greater investment of time and resources. The ideas in the "Easy" section require little to no money and are simple to implement, such as decentralizing your web presence across multiple online platforms, appealing to customers' emotions, getting in early contact with potential customers before competitors, and getting a mascot or spokesperson. Examples are given of companies successfully using some of these ideas.
Creative marketing Ideas to boost business online(1)Deepika jain
This document provides creative marketing ideas to boost business online. It discusses challenges like standing out in a crowd and becoming a recognizable brand. The key is creative product marketing and online campaigning. Some innovative ideas presented include using unique and relevant content to create urgency, optimizing websites for important keywords, focusing on mobile usability, writing content for target audiences, adding visual elements, using infographics, slideshares, contests, online magazines, and memes. Successful examples mentioned are deals and offers from companies like Freecharge, Paytm, Flipkart and Snapdeal that helped grow their sales.
Brands and retailers know the value of strategic marketing at point of purchase. Great levels of customer service coupled with targeted POS and promotional offers can make the difference between sales in-store, online or not at all.
iD In-store have therefore developed this five point guide to help ensure you get the most out of your in-store team at tactical gifting occasions such as Valentine’s Day, Mother’s Day and Easter, as well as non-seasonal events like Bar Mitzvahs, weddings and birthdays.
A Collection of Advertisements (Created by Mrs. Radner's 4th Grade Class)lrothfeld
Students began this project by viewing a variety of real print and online advertisements, and explored the use of language, humor, photographs, and design, to gain insight on what makes certain advertising strategies successful. Students then designed their own collection of ads for real and fictitious businesses and products.
Each ad was created as a PowerPoint slide. Students developed skills in creativity, design, and persuasion. They learned and practiced the effective use of text in headlines, text boxes, speaking and thinking bubbles; text effects, Word Art styles, position, and rotation; working with photos, picture effects, cropping, and other modifications; layering objects; inserting and formatting shapes with outlines, fills, and textures; selecting slide design themes; using dark on light and light on dark when working with text, graphics, and backgrounds; visual appeal and strategic placement and emphasis of elements; and much more.
The goals of the project were presented in the authentic context of students being “hired” for a summer internship at an advertising company. They were to prove their skills in the use of technology, creativity, and design in order to be considered for a full-time position.
This document summarizes the customer journey of finding lipstick at Sephora, both in-store and online. Some key differences noted are that online shopping is quicker but the actual color and quality can't be guaranteed like seeing the product in person. In-store, it was difficult to not be distracted by other products but the desired lipstick was found near the front. Online, the product was easily located through categorized searches though the exact color appeared different than seen in store. Overall, the document concludes that purchasing in-store is better to truly see and test the product before buying.
Brian Kalma, former head of UX at Zappos and Gilt Groupe, talks about the disruptive and delightful experiences Gemvara is creating for jewelry shoppers.
Originally presented at Delight 2012, Oct. 10, 2012. http://delight.us/conference
The document discusses emerging trends in retail marketing, focusing on the growing importance of technology. It describes several ways retailers are using new technologies like augmented reality (AR), virtual reality (VR), robots, drones, and interactive digital displays to improve the customer experience and drive sales. Specifically, it provides examples of retailers using AR to allow virtual try-on of makeup, jewelry and furniture; VR to showcase fashion lines and simulated shopping experiences; and robots and drones to assist customers and enhance shopping. The document emphasizes that video is a powerful communication tool for retailers to engage customers, demonstrate products, and inspire purchases both in-store and online. It also stresses the importance of social media marketing and creating contextual campaigns that generate customer needs and remove barriers
How to write web copy that sells (OMG commerce 2103 presentation)Nenad Vukusic
A short breakdown of the state of online content and how to make it better, held at a regional online commerce conference in 2013. Some valid points in there stil.
To improve sales and customer service, travel agents should focus on selling the experience of destinations rather than just facts, train employees daily for 10 minutes on relevant topics, and make customers feel appreciated through small gestures like using their names. Agents should also keep their office clean and organized to create a welcoming environment for customers.
Buying gift cards in-store at Publix is easier than online. In the store, gift cards are prominently displayed near the entrance and customers can purchase them quickly at checkout. However, online customers must navigate the website to find where gift cards are listed, then provide mailing and billing addresses as well as agree to Publix's gift card terms. While finding gift cards in-store is simple, they are slightly harder to locate online initially until the correct section of the site is found. Overall, most customers should be able to purchase gift cards without issues either in-store or online.
Know more relevant stories about wholesale shoppingTrade Kidswears
Wholesale baby products are beneficial items for shops looking to offer a variety of clothing, accessories, and gift items. Manufacturers produce large assortments of stock from designer denim to practical strollers. To stand out, boutique stores should find a niche by staying on top of trends or carrying lesser known brands. Choosing a wholesaler focused on customer service, quick order processing and delivery ensures the business runs smoothly so owners can focus on marketing and selling cute baby clothes for profit.
10 Sales Tips for Early Stage EntrepreneursVibrant Future
The document provides 10 sales tips for early stage entrepreneurs. The tips include: (1) treating the development of your idea as an ongoing sales process; (2) focusing on demonstrating the value proposition of your idea; (3) considering your idea from the customer's perspective; (4) practicing pitching your idea effectively; (5) using customer validation to pre-sell your idea; (6) investing some time in prospecting for potential customers; (7) building personal trust and recognition as an expert; (8) tapping into passion when discussing your idea; (9) incorporating promotion into the development of your idea; and (10) considering how to easily package and communicate your idea or offer.
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.
12 website personalization tips for christmasQubit
Want some inspiration this Christmas? Why not check out Qubit's top 12 tips for website personalization to help improve customer experience and conversions!
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
The document discusses and compares the in-store and online navigation experiences at Anthropologie. In-store, employees are available to assist customers in finding items like brown handbags, but the store layout can be overwhelming with items scattered throughout. Online, categories make items easier to find, but the large selection and lack of customer service can be difficult. Customers may use both channels, first visiting stores and then checking online if their desired item is not available in-store.
This document discusses three different business ideas:
1) A biomass heater business since one partner has experience with these heaters and they have access to raw materials.
2) An innovative daycare called iBabies that offers services like language instruction, dining, bus service, and technology to differentiate it.
3) A graphic design business called "Imagine, we create it" that offers services from t-shirt and poster design to websites and digital printing for small businesses and individuals.
The Combo Co. is a proposed fashion experience for tweens and kids that allows customers to customize basic garments with embellishments, appliques, and iron-on designs. The business aims to foster creativity through a hands-on process where customers choose items, add customizations, and create unique combinations or "combos". The company sees opportunities in expanding product offerings and technologies. It will target fashionable, creative children and their families through an integrated promotional campaign emphasizing imagination and community.
Your business needs to stand out from competitors by not just copying their marketing approaches. While it is natural to want to appear trustworthy and safe, copying competitors does not actually tell customers anything unique. Instead, businesses should think about how to do things differently and grab brochures to see which, if any, stand out or make them think differently. They should focus on what customers need to see, rather than what the business thinks they ought to see, and present information as if they were the first to try that approach.
The document provides suggestions for creating a "WOW" experience for customers by surprising them, anticipating their needs, treating them differently to make them feel special, and consistently using knowledge to provide value. It discusses challenges in meeting ever-higher customer expectations and reasons why people lack innovation. It prompts the reader to consider how they would want to be served and whether their customers would feel comfortable gathered together. Finally, it suggests the best timing is to deliver a gift for a customer's upcoming speech a few days before to boost confidence without adding last-minute stress.
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
The document discusses how brands can orchestrate customer experiences through touchpoints like parking lots, entrance areas, changing rooms, and checkout processes. It argues that focusing on these experiential aspects is more important for building a brand than traditional advertising methods. Examples are given of how retailers have enhanced experiences in their parking lots, entrance areas, and checkout processes. The document encourages brands to find creative ways to engage customers and create "talk-worthy" and memorable interactions at every step of the customer journey.
1. Know your reader's needs and questions and structure the document to address them in a logical order. Analyze what information the reader needs and want their questions will be.
2. Motivate the reader to open the document with an intriguing cover that invites them to learn more inside. Use benefits and thought-provoking statements rather than technical details.
3. Use graphical elements like images and diagrams along with carefully written captions and headings to effectively convey key information and keep readers engaged without long blocks of text.
toy shop business plan, by sudipta saha aiubSudipta Saha
The business plan summarizes a proposed toy shop called Lotus Toy Shop. It will offer a range of toys including dolls, stuffed toys, puzzles, alphaberry, and electronic toys. The target market is parents of children aged 1-8 years in Dhaka city. It has a budget of 45 lakh taka and will be a partnership business with 5 partners managing different divisions. The marketing strategy focuses on providing best products at low prices through newspaper, billboard, radio and television promotions. The future goal within 5 years is to open two more branches in Banani and Gulshan.
4 tips to market your small business locallymerajaffiliate
The document provides tips for small businesses to market locally during the holidays. It suggests: creating content with a local focus; partnering with local charities and donating a portion of sales; decorating stores and online profiles with local themes; and hosting virtual or socially-distanced in-person events. The goal is for small businesses to connect with customers and increase sales by emphasizing their local roots and community support during the unusual holiday season due to COVID-19.
This document provides a marketing and communications plan for Build-A-Bear Workshop's 2013 holiday season campaign. It begins with a situation analysis that covers the company's history and success in creating an interactive retail experience. Research found that quality family time and traditions are especially important during the holidays. The campaign, called "Build a Bear, Build a Tradition", will feature new and classic characters as part of events to make Build-A-Bear a yearly family tradition and distinguish it from competitors by strengthening family bonds. Tactics will incorporate traditional and digital media to connect with customers both in-store and on-the-go. The goal is to inspire lasting holiday memories and relationships through the interactive bear-building experience.
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
How to write web copy that sells (OMG commerce 2103 presentation)Nenad Vukusic
A short breakdown of the state of online content and how to make it better, held at a regional online commerce conference in 2013. Some valid points in there stil.
To improve sales and customer service, travel agents should focus on selling the experience of destinations rather than just facts, train employees daily for 10 minutes on relevant topics, and make customers feel appreciated through small gestures like using their names. Agents should also keep their office clean and organized to create a welcoming environment for customers.
Buying gift cards in-store at Publix is easier than online. In the store, gift cards are prominently displayed near the entrance and customers can purchase them quickly at checkout. However, online customers must navigate the website to find where gift cards are listed, then provide mailing and billing addresses as well as agree to Publix's gift card terms. While finding gift cards in-store is simple, they are slightly harder to locate online initially until the correct section of the site is found. Overall, most customers should be able to purchase gift cards without issues either in-store or online.
Know more relevant stories about wholesale shoppingTrade Kidswears
Wholesale baby products are beneficial items for shops looking to offer a variety of clothing, accessories, and gift items. Manufacturers produce large assortments of stock from designer denim to practical strollers. To stand out, boutique stores should find a niche by staying on top of trends or carrying lesser known brands. Choosing a wholesaler focused on customer service, quick order processing and delivery ensures the business runs smoothly so owners can focus on marketing and selling cute baby clothes for profit.
10 Sales Tips for Early Stage EntrepreneursVibrant Future
The document provides 10 sales tips for early stage entrepreneurs. The tips include: (1) treating the development of your idea as an ongoing sales process; (2) focusing on demonstrating the value proposition of your idea; (3) considering your idea from the customer's perspective; (4) practicing pitching your idea effectively; (5) using customer validation to pre-sell your idea; (6) investing some time in prospecting for potential customers; (7) building personal trust and recognition as an expert; (8) tapping into passion when discussing your idea; (9) incorporating promotion into the development of your idea; and (10) considering how to easily package and communicate your idea or offer.
The document provides an analysis of print advertisements for Nike trainers, Volvo cars, and BMW cars. For each advert, the document identifies the product, what is being advertised, messages about the product, intended audience, type of advert, and opinion on effectiveness. Key details given include that the Nike advert focuses more on the production process than the product, the Volvo advert humorously portrays family adventures, and the BMW advert compares the car to a shark to represent its power and ability to navigate traffic.
12 website personalization tips for christmasQubit
Want some inspiration this Christmas? Why not check out Qubit's top 12 tips for website personalization to help improve customer experience and conversions!
Copy of the slides from our recent marketing and branding presentation with Clockstudio to the ladies of the Highland Business Woman's Club in Inverness
The document discusses and compares the in-store and online navigation experiences at Anthropologie. In-store, employees are available to assist customers in finding items like brown handbags, but the store layout can be overwhelming with items scattered throughout. Online, categories make items easier to find, but the large selection and lack of customer service can be difficult. Customers may use both channels, first visiting stores and then checking online if their desired item is not available in-store.
This document discusses three different business ideas:
1) A biomass heater business since one partner has experience with these heaters and they have access to raw materials.
2) An innovative daycare called iBabies that offers services like language instruction, dining, bus service, and technology to differentiate it.
3) A graphic design business called "Imagine, we create it" that offers services from t-shirt and poster design to websites and digital printing for small businesses and individuals.
The Combo Co. is a proposed fashion experience for tweens and kids that allows customers to customize basic garments with embellishments, appliques, and iron-on designs. The business aims to foster creativity through a hands-on process where customers choose items, add customizations, and create unique combinations or "combos". The company sees opportunities in expanding product offerings and technologies. It will target fashionable, creative children and their families through an integrated promotional campaign emphasizing imagination and community.
Your business needs to stand out from competitors by not just copying their marketing approaches. While it is natural to want to appear trustworthy and safe, copying competitors does not actually tell customers anything unique. Instead, businesses should think about how to do things differently and grab brochures to see which, if any, stand out or make them think differently. They should focus on what customers need to see, rather than what the business thinks they ought to see, and present information as if they were the first to try that approach.
The document provides suggestions for creating a "WOW" experience for customers by surprising them, anticipating their needs, treating them differently to make them feel special, and consistently using knowledge to provide value. It discusses challenges in meeting ever-higher customer expectations and reasons why people lack innovation. It prompts the reader to consider how they would want to be served and whether their customers would feel comfortable gathered together. Finally, it suggests the best timing is to deliver a gift for a customer's upcoming speech a few days before to boost confidence without adding last-minute stress.
Your Shopping Bag is More Important Than Your Radio SpotAchim Brauweiler
The document discusses how brands can orchestrate customer experiences through touchpoints like parking lots, entrance areas, changing rooms, and checkout processes. It argues that focusing on these experiential aspects is more important for building a brand than traditional advertising methods. Examples are given of how retailers have enhanced experiences in their parking lots, entrance areas, and checkout processes. The document encourages brands to find creative ways to engage customers and create "talk-worthy" and memorable interactions at every step of the customer journey.
1. Know your reader's needs and questions and structure the document to address them in a logical order. Analyze what information the reader needs and want their questions will be.
2. Motivate the reader to open the document with an intriguing cover that invites them to learn more inside. Use benefits and thought-provoking statements rather than technical details.
3. Use graphical elements like images and diagrams along with carefully written captions and headings to effectively convey key information and keep readers engaged without long blocks of text.
toy shop business plan, by sudipta saha aiubSudipta Saha
The business plan summarizes a proposed toy shop called Lotus Toy Shop. It will offer a range of toys including dolls, stuffed toys, puzzles, alphaberry, and electronic toys. The target market is parents of children aged 1-8 years in Dhaka city. It has a budget of 45 lakh taka and will be a partnership business with 5 partners managing different divisions. The marketing strategy focuses on providing best products at low prices through newspaper, billboard, radio and television promotions. The future goal within 5 years is to open two more branches in Banani and Gulshan.
4 tips to market your small business locallymerajaffiliate
The document provides tips for small businesses to market locally during the holidays. It suggests: creating content with a local focus; partnering with local charities and donating a portion of sales; decorating stores and online profiles with local themes; and hosting virtual or socially-distanced in-person events. The goal is for small businesses to connect with customers and increase sales by emphasizing their local roots and community support during the unusual holiday season due to COVID-19.
This document provides a marketing and communications plan for Build-A-Bear Workshop's 2013 holiday season campaign. It begins with a situation analysis that covers the company's history and success in creating an interactive retail experience. Research found that quality family time and traditions are especially important during the holidays. The campaign, called "Build a Bear, Build a Tradition", will feature new and classic characters as part of events to make Build-A-Bear a yearly family tradition and distinguish it from competitors by strengthening family bonds. Tactics will incorporate traditional and digital media to connect with customers both in-store and on-the-go. The goal is to inspire lasting holiday memories and relationships through the interactive bear-building experience.
Empowerment through Enterprise - sales and marketing, the engine and the energycaniceconsulting
This document provides guidance on branding and marketing for small businesses. It discusses developing a brand story and defining the target market. Key aspects of branding covered include coming up with a name, choosing colors, building credibility, and creating consistent branding across all marketing materials. The document also distinguishes between marketing and sales, emphasizing that marketing is long-term relationship building while sales focuses on individual transactions. It provides tips on digital marketing tools like websites, social media, and email marketing to promote small businesses.
For New Entrepreneurs- Ecommerce BusinessRavi Fotedar
The document provides guidance on finding product ideas to sell online. It outlines eight types of product opportunities, including solving customer pain points, following trends, and utilizing one's own expertise. The document then lists ten places to look for product ideas, such as starting with one's own ideas, local businesses, and trend publications. The goal is to help aspiring entrepreneurs identify viable product options by considering different opportunities and sources of inspiration.
Catalog Design Revolution The Consumer Demand for a New MediumVivastream
The document discusses ways for print catalogs to better engage customers through compelling content and experiences online and through mobile. It emphasizes the need to go beyond basic satisfaction to excite customers through different, entertaining, and value-added content like video and social media integration. Mobile capabilities are positioned as important to closing the gap between intent and purchase.
Ecommerce Marketing Strategy Guide How to Create a Stellar PlanSevenAtoms Inc.
With the bevy of ecommerce platforms available today, setting up shop on the internet has become a far easier task than it once was. But the hurdle for today’s ecommerce companies isn’t getting started—it’s how to keep going.
If you’re having a difficult time getting your brand to take off, you’re probably in need of a solid ecommerce marketing strategy. Lucky for you, we’ve developed this handy guide to help you design a custom ecommerce marketing plan that will help you achieve maximum success for your online business.
This guide is broken up into several chapters outlining the different areas of your ecommerce marketing strategy that you’ll need to develop. In chapter one, we’ll discuss the importance of an ecommerce content marketing strategy and how you can develop content for your ecommerce site that will best appeal to your target audience. Chapter two details how to use SEO to get the best visibility for this content. In chapter three, we’ll go over how you can use paid campaigns to build out your audience, and chapter four will demonstrate how email marketing can help you nurture and maintain that audience.
Brand personality is a set of human characteristics associated with a brand.
From the consumer’s point of view brand personality offer them a touch point that gives them the opportunity to connect with the brand on an emotional level. From a company’s point of view brand personality offers a host of benefits: it differentiates the brand, makes it more memorable, creates message consistency across all channels and it offers a vehicle for creating engaging brand messages.
In this presentation we explore some of the reasons why brand personality is so important in today's competitive environment, what brand personality is and some of the many ways to capture that personality visually.
Likable brands focus on providing a positive customer experience from start to finish. They offer unique products and personalized experiences rather than just commodities. They interact with customers in a humorous and humanized way rather than using a dull or corporate voice. It is important for brands to be reasonable, trustworthy, and empathetic rather than self-centered or overly risky. Developing loyal customers through positive relationships is more cost-effective than constantly seeking new customers.
The ultimate guide to successful advertising (updated version)André Skagervik
The media landscape has changed rapidly over last years. You know it. I know it. More brands than ever are competing for seconds of the audience’s valuable attention. 24 hours a day. 7 days a week. The recipient is defining the game rules and the advertising agencies are trying harder than ever before. But hey, it really doesn’t have to be that complicated. Reaching the true success and becoming that kind of brand is really about understanding a couple of basic principles about the game field. May I (have) (steal) deserve your attention for a couple of minutes? I promise I will make it worth your while...
We always talk about the customer experience, but how can we use XQ and RQ (and all the skills we try to impart to employees) to create the ultimate customer experience? This session will examine what it’s REALLY like to be a customer in your stores. Like a “secret shopper,” we will visit dealer stores of various carriers, RQ and non-RQ retailers, core carrier stores, big-box stores, XQ stores, and multi-carrier stores. We will identify how we were treated, which experiences stood out, which retailers truly shined and why.
Digital marketing is essential for new businesses. 15 ways to effectively market a startup using digital strategies are outlined, including creating quality content, social media marketing, paid ads, search engine optimization, blogging, and more. It is important to choose 2-3 focused strategies to start, such as social media and content creation, and to listen to customers and adapt strategies over time based on analytics and market changes. Marketing should start locally and build relationships with potential customers through quality, valuable content and a customer-focused approach.
This document provides 5 strategies to boost online sales in less than 7 days:
1. Redesign your site with psychology in mind, using layout and placement to encourage purchases.
2. Avoid distractions and make customers work for offers to increase commitment.
3. Upsell additional products at checkout when customers are already committing to a purchase.
4. Collect customer data to better understand buying patterns and target the right audiences.
5. Use persuasive copy that grabs attention and draws customers in through engaging narratives.
Designing with Purpose – How to Differentiate Through Authenticity and TrustJosh Levine
Presented October 11, 2018 in Helsinki Finland at 'Business Finland' Ecom-Growth Conference
In a market where it’s hard to know what’s real… Authenticity is everything, now more than ever.
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides an overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Designing with Purpose—Differentiating Through Authenticity and TrustCake and Arrow
Gaining consumer trust is integral to creating a compelling experience, especially with the evolving needs and expectations of today’s shopper. This presentation provides and overview of tactics and strategies for how to create authentic connections with shoppers and develop trust in a market where loyalty is hard to come by.
Rainmaking 101 - 3 ways to get your initial customers to market for youTribetactics
Find the customers that most need your brand and inspire them to spread the word about you.
Here are 3 ways to get your initial customers to market on your behalf, a minibook by TribeTactics.com
An essential read for small businesses and startups focused on growth.
Philadelphia Fashion Incubator Presentation - May 2018 Jami Slotnick
A fun and frank discussion about branding and fashion. We cover methods of communication 1980 vs. today and take a look at messaging, research/discovery and brand evolution.
Philadelphia Fashion Incubator Presentation May 2018David Hitt
This document discusses branding and marketing strategies for a plain white t-shirt. It explains how perceived value is more important than real value in determining a product's worth. Brand positioning, messaging, awareness, reputation and evolution over time are key factors that influence perceived value. While a plain white t-shirt may have little intrinsic value, branding can increase its perceived value through nostalgia, quality perception and the cachet of the designer label. The document provides numerous examples and tips for how even a simple product can be effectively marketed through strong branding.
This document discusses how to develop a brand idea for a small business. It explains that a brand is the perception customers have in their minds based on their interactions with a company. To build a strong brand, businesses need to go beyond just functional benefits and form emotional connections with customers. The document provides steps to find the right brand idea, including understanding customer needs and wants, competitors' weaknesses, and one's own strengths. It stresses identifying a unique combination of benefits that positions the brand distinctly in the target market. Examples are given to illustrate how to define a brand positioning statement and link it to a memorable tagline.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.InstBlast Marketing
Supercars use advanced materials and tech for top-speed performance. Join Performance Car Exclusive to experience driving excellence.
https://instblast.com/instagram/free-instagram-views
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Gokila digital marketing| consultant| Coimbatoredmgokila
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5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
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3. Latest Technology development vs Business promotions
4. Creation of Social Branding
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With Regards
Gokila digital marketer
Coimbatore
From Subreddits To Search: Maximizing Your Brand's Impact On RedditSearch Engine Journal
The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights.
Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences.
You’ll hear:
- The evolution of Reddit as a major influencer on SERPS over the years.
- The impact of recent changes and partnerships on Reddit’s place in search.
- A comprehensive look at Reddit, how it works, and how to approach it.
- Unique engagement opportunities presented by Reddit.
With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences.
Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
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Embark on style journeys Indian clothing store denver guide.pptxOmnama Fashions
Finding the perfect "Indian Clothing Store Denver" is essential for those seeking vibrant, authentic, and culturally rich attire in the heart of Colorado. Denver, a city known for its diverse culture and eclectic fashion scene, offers a variety of options for those in search of traditional and contemporary Indian clothing. Whether you're preparing for a wedding, festival, or cultural event, or simply wish to incorporate the elegance and beauty of Indian fashion into your wardrobe, discovering the right store can make all the difference.
INTRODUCTION TO SEARCH ENGINE OPTIMIZATION (SEO).pptxGiorgio Chiesa
This presentation is recommended for those who want to know more about SEO. It explains the main theoretical and practical aspects that influence the positioning of websites in search engines.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
2. WHY Content Marketing?
• Traffic
• SEO
• Brand image
• Audience building
• Controlled and long-form marketing
• Credibility
3. How Content Marketing helps
• It’s generous and caring
• Shows enthusiasm
• Shows off expertise and experience
• Makes people come back to your site
• Gives context to your products
• It builds relationship with people before
they even buy from you
4. But mot importantly…
it’s qualified traffic from people genuinely
interested in your products and related
topics.
7. Inform on complimentary products to yours
Unique Cases sell custom phone cases and they write about…phones
Content idea #1
8. Press coverage you receive, partnerships, giveaways
Annie Sloan, a chalk paint manufacturer,
couldn’t help but share the Daily Mail’s
gossip piece on how they supplied pink
paint for the Duke and Duchess of
Cambridge’s second child’s nursery.
Content idea #2
9. Product videos
STOX introduce their innovative energizing socks with this inspirational video that makes you get out and run,
Forest, run.
Content idea #3
10. When local, talk about the community
If that’s your highlight, your eCommerce content strategy should reflect it.
Content idea #4
11. Turn events you participate in into content
Being present at trade shows/ concerts/ fairs/
exhibitions offline is a great way to meet your
customers in person and it adds solidity to
your claim for a share in the marketplace –
you’re real and not afraid to be seen by your
product stand.
Content idea #5
12. Relate to other passions of your customers
ZANEROBE, men’s apparel store, knows its audience
and its music taste. They host parties with the right
DJs and promote them on their blog.
Content idea #6
13. DIY, recipes, tutorials
Showing yet another use of your product gives additional reasons to add it to want it. All recipes,
tutorials, and repurpose ideas will keep you good on e-commerce content for the next year or two.
Content idea #7
14. A compilation of student works/ customers’ achievements
Works especially when you sell online courses. Story Studio Chicago, which sells writing courses,
posted a selection of one-sentence horror stories written by their students for Halloween.
Content idea #8
I could see it moving
beneath my skin.
–Lara Boyken
15. Be part of your customers’ life with more than just your product
Works especially when you sell online courses. Story Studio Chicago, which sells writing courses,
posted a selection of one-sentence horror stories written by their students for Halloween.
Content idea #9
16. Terminology glossary
The sweet thing about a glossary is that you put it together once and then re-use, repost and
redirect to it as needed – it’ll be an evergreen point of reference.
Content idea #10
17. In-depth product introductions
Consider giving extra space to inform and educate about products like cosmetics or online work-
outs. People need to know more about them before buying – it’s not as simple as deciding on a
scarf.
Content idea #11
18. Tips your clients might not know they need
Consider giving extra space to inform and educate about products like cosmetics or online work-
outs. People need to know more about them before buying – it’s not as simple as deciding on a
scarf.
Content idea #12
19. Educate about your niche
Heavenly Pure, a natural cosmetics store, write about all aspects of natural body and skin care. It’s a
topic their customers are interested in and establishes them as experts in the field.
Content idea #13
20. Quizzes
Everybody finds guilty pleasure in talking about
themselves. A fun, technically well-done quiz might
get you tons of traffic.
Content idea #14
21. Color charts
Content can be anything that is not placed on the
regular sales pages (product pages, cart, checkout).
Sometimes, it’s a resource that helps people choose
easily – and you hope it’s going to be from your
products.
Content idea #15
22. And don’t forget to measure content
marketing performance
By Metrilo