Creating Customer Profiles and Finding Your Targets using online databases and relating this information to your business plan.

1. Defining Your Small Business
Customer
Chisa D. Pennix-Brown, MBA
LadyBizness.com

2. WELCOME & AGENDA
 Please turn Phones to Silent or Vibrate
 Facilitator & Introductions
 Follow the Facebook page
FB.com/LadyBiznessInc
 Complete Evaluations

3. WHAT IS YOUR USP?
WIIFM

4. PRIMARY RESEARCH
Interviews
(by telephone or face-to-face)
Surveys
(online or by mail)
Questionnaires
(online or by mail)
Focus groups gathering a
sampling of potential clients or
customers and getting their direct
feedback
DEMOGRAPHIC INFORMATION
SURVEYMONKEY.COM
FACEBOOK GROUPS
QUESTIONPRO.COM
WUFOO.COM
GOOGLE.COM/FORMS
FIVERR.COM
PRODUCT MOCKUPS

5. SECONDARY RESEARCH
 Who is your target?
 What do they buy?
 Where do they live?
 Where do they shop?
 When do they buy?
 Why do they buy your product or
service?
 How much do they make?
https://www.youtube.com/watch?v=1pQtByxJlWM

6. NCLIVE
NC Live provides North Carolina residents and students with searchable
collections of magazine, newspaper, and journal articles, electronic books,
historical materials, maps, and much more - covering a wide range of topics.
Full Text
Download
Most Relevant
Pages

7. BUSINESS DECISION
Find new customers, identify new store locations, analyze your market,
evaluate your competitors, target media and direct mail campaigns.
FAMILIES
GENDER
AGE
RACE
INCOME

8. BUSINESS DECISION
GRAPHIC FORMAT
RADIUS AROUND
SPECIFIED LOCATION

9. This report compares the top 20 Tapestry segments in a specified areas.
BUSINESS DECISION

10. Other Local Businesses
in the Area
Competitors
New Marketing Tool that looks at area customers. Users can generate reports
detailing consumer market data.
REFERENCE USA

11. A web-based mapping application that lets users quickly create professional-
quality thematic maps and reports using powerful demographic, business and
marketing data.
SIMPLY MAP

12. NAICS & SIC Codes
DUNS Number
SIMPLY MAP

13. Mission MISSION
 Defines what your business does.
 What activities it performs?
 What is unique about your business?
 Stands out from competitors.
 Why are you necessary?

14. BACKGROUND
 Education
 Experience in the field
 Years Established
 Management Team

15. PRODUCT & SERVICE
 What do you sell?
 Write a description.
 What are you top 3 products/services
based on revenue?
 How much are your products?

16. Library Databases
 Reference USA
 Simply Map
Competitive strengths and weaknesses
 Risks and hurdles
 Industry Trends
 Assessment of the market
COMPETITION

17.  Place this Data in your Business Plan
 Executive Summary
 Market Analysis
 Marketing & Sales
 Funding Request
 Financial Projections
 Appendix
COMPILE YOUR DATA

18. GIVE IT TO THE PEOPLE!
Find Tips, Tools, and Business
Information Daily at
FB.com/LadyBiznessInc
Leave a Recommendation at
LinkedIn.com/in/LadyBizness.
Find this Presentation and
upcoming events at
LadyBizness.com.