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DEFINING AND SUPPORTING
NARRATIVE-DRIVEN RECOMMENDATION
TOINE BOGERS
MARIJN KOOLEN
RECSYS 2017, COMO, ITALY
AALBORG UNIVERSITY COPENHAGEN
HUYGENS ING
A A L B O R G
U N I V E R S I T Y
SETTING THE SCENE
▸ Great strides have been made in ratings prediction and item ranking in the
past decade(s)
– Relatively straightforward scenario: given the past, predict the future
▸ However, recommendation is often a more complex problem!
– Evaluation of list of recommended items takes place in context
– Often only a single step in satisfying a more complex need
– Many constraints placed on which recommendations are interesting
▸ We focus on a specific complex scenario: narrative-driven recommendation
– Scenario where users provide (1) a rich narrative description of their
recommendation need as well as (2) an overview of (relevant) past
preferences
2
SETTING THE SCENE
▸ Great strides have been made in ratings prediction and item ranking in the
past decade(s)
– Relatively straightforward scenario: given the past, predict the future
▸ However, recommendation is often a more complex problem!
– Evaluation of list of recommended items takes place in context
– Often only a single step in satisfying a more complex need
– Many constraints placed on which recommendations are interesting
▸ We focus on a specific complex scenario: narrative-driven recommendation
– Scenario where users provide (1) a rich narrative description of their
recommendation need as well as (2) an overview of (relevant) past
preferences
2
I’m looking for manly books about manly issues, that
aren’t too gritty, but make you think as much as you
laugh. So far these examples I have on my bookshelf:
‘About a Boy’ and ‘High Fidelity’ by Nick Hornby,
‘Train Man’ by Hitori Nakano. Have you any other
manly books for manly men such as I?
SETTING THE SCENE 3
MOTIVATION
▸ Why is this interesting?
– Challenging problem that is currently going
unsolved
– Better understanding of need narratives could teach
us about recommendation (needs) in general
– Connections to many existing sub-domains in RecSys
■ Conversational recommenders
■ Critiquing-based recommenders
■ Semantic recommenders
■ Interface design (eliciting needs)
4
NARRATIVE-DRIVEN RECOMMENDATION
▸ Two components
1. Information about user preferences
■ User profiles containing explicit or
implicit feedback
■ Focused ‘mini-profiles’ in the form
of positive/negative examples
2. Narrative description of user need
■ One or more natural language
sentences describing aspects of
the item(s) desired by the user
■ (Optional) context of use
5
Films not about crime where a
regular person (not a cop, spy,
etc) has a mystery to solve, not
related to crime or conspiracies,
but still has to do “detective
work” following clues and
leads. An example would be
last year’s Walter Mitty, where
the protagonist tracks down a
photographer to recover a photo
negative he needs. Any ideas?Hey y'all, My book
club is looking for
something to read.
ANALYSIS – HOW COMMON IS THIS?
▸ Explicit input & feedback always require more effort → volume of narratives is lower
▸ Does not mean it is an uncommon problem!
– Current systems do not support NDR in terms of interface & functionality
– If tools are lacking, then the problem could be invisible?
▸ One productive source of narrative needs are online discussion forums
– Example: LibraryThing’s book discussion forums (193K threads, 6.1M posts, 2M users)
■ Annotated random sample of 3,924 forum threads
■ 13.1% (n = 517) were requests for books to discover → ~25K narrative requests on LT
■ Same story on rival websites and other domains
■ Hundreds of thousands of rich requests available on the Web
■ Millions of complex recommendation needs going unmet?
6
ANALYSIS – WHAT DO THEY LOOK LIKE?
▸ A different sample of 974 first posts from LibraryThing were
annotated for their narrative recommendation components
7
Context of use?
Total
Yes No
Examples?
Yes 209 (21.5%) 352 (36.1%) 561 (57.6%)
No 170 (17.5%) 243 (24.9%) 413 (42.4%)
Total 379 (38.9%) 595 (61.1%) 974
ANALYSIS – WHAT DO THEY LOOK LIKE?
▸ Annotated 974 book recommendation narratives with seven relevance aspects
– Accessibility Accessibility in terms of the language, length, or level of difficulty.
– Content Aspects such as topic, plot, genre, style, or comprehensiveness.
– Engagement Books that fit a particular mood or interest or provide a particular
reading experience.
– Familiarity Books that are similar to known books or related to a previous
experience.
– Metadata Books with a certain title or by a certain author, editor, illustrator,
publisher, in a particular format, or written or published in certain year or period.
– Novelty Books with content that is novel to the reader, unusual or quirky.
– Socio-Cultural Books related to the user’s socio-cultural background or values,
books that are popular or obscure, or books that have had a particular cultural or
social impact.
8
ANALYSIS – WHAT DO THEY LOOK LIKE?
▸ Distribution of the seven narrative aspects
9
A C E F M N S
Accessibility 137 96 41 48 28 8 27
Content 598 157 267 176 26 98
Engagement 196 88 40 11 24
Familiarity 326 74 17 45
Metadata 179 11 25
Novelty 34 10
Socio-cultural 133
DISCUSSION
▸ Presented a preliminary analysis of a non-standard, complex recommendation
scenario
▸ Future work is needed on
– Exploring complex needs in other domains (games, travel, music, movies, …)
– Eliciting complex needs from users
■ Conversational recommendation, critiquing, interface design
– Understanding signals present in complex needs
■ How do we extract this signal (NLP, text mining, semantic analysis)
■ How reliably can we extract this signal?
– Satisfying complex needs
■ Developing algorithms that can incorporate such aspects beyond preferences
■ How does this signal help to improve recommendation quality?
10
QUESTIONS?
Interested in complex
recommendation? Come to
the ComplexRec workshop
tomorrow morning in Room 3!

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Defining and Supporting Narrative-driven Recommendation

  • 1. DEFINING AND SUPPORTING NARRATIVE-DRIVEN RECOMMENDATION TOINE BOGERS MARIJN KOOLEN RECSYS 2017, COMO, ITALY AALBORG UNIVERSITY COPENHAGEN HUYGENS ING A A L B O R G U N I V E R S I T Y
  • 2. SETTING THE SCENE ▸ Great strides have been made in ratings prediction and item ranking in the past decade(s) – Relatively straightforward scenario: given the past, predict the future ▸ However, recommendation is often a more complex problem! – Evaluation of list of recommended items takes place in context – Often only a single step in satisfying a more complex need – Many constraints placed on which recommendations are interesting ▸ We focus on a specific complex scenario: narrative-driven recommendation – Scenario where users provide (1) a rich narrative description of their recommendation need as well as (2) an overview of (relevant) past preferences 2
  • 3. SETTING THE SCENE ▸ Great strides have been made in ratings prediction and item ranking in the past decade(s) – Relatively straightforward scenario: given the past, predict the future ▸ However, recommendation is often a more complex problem! – Evaluation of list of recommended items takes place in context – Often only a single step in satisfying a more complex need – Many constraints placed on which recommendations are interesting ▸ We focus on a specific complex scenario: narrative-driven recommendation – Scenario where users provide (1) a rich narrative description of their recommendation need as well as (2) an overview of (relevant) past preferences 2 I’m looking for manly books about manly issues, that aren’t too gritty, but make you think as much as you laugh. So far these examples I have on my bookshelf: ‘About a Boy’ and ‘High Fidelity’ by Nick Hornby, ‘Train Man’ by Hitori Nakano. Have you any other manly books for manly men such as I?
  • 5. MOTIVATION ▸ Why is this interesting? – Challenging problem that is currently going unsolved – Better understanding of need narratives could teach us about recommendation (needs) in general – Connections to many existing sub-domains in RecSys ■ Conversational recommenders ■ Critiquing-based recommenders ■ Semantic recommenders ■ Interface design (eliciting needs) 4
  • 6. NARRATIVE-DRIVEN RECOMMENDATION ▸ Two components 1. Information about user preferences ■ User profiles containing explicit or implicit feedback ■ Focused ‘mini-profiles’ in the form of positive/negative examples 2. Narrative description of user need ■ One or more natural language sentences describing aspects of the item(s) desired by the user ■ (Optional) context of use 5 Films not about crime where a regular person (not a cop, spy, etc) has a mystery to solve, not related to crime or conspiracies, but still has to do “detective work” following clues and leads. An example would be last year’s Walter Mitty, where the protagonist tracks down a photographer to recover a photo negative he needs. Any ideas?Hey y'all, My book club is looking for something to read.
  • 7. ANALYSIS – HOW COMMON IS THIS? ▸ Explicit input & feedback always require more effort → volume of narratives is lower ▸ Does not mean it is an uncommon problem! – Current systems do not support NDR in terms of interface & functionality – If tools are lacking, then the problem could be invisible? ▸ One productive source of narrative needs are online discussion forums – Example: LibraryThing’s book discussion forums (193K threads, 6.1M posts, 2M users) ■ Annotated random sample of 3,924 forum threads ■ 13.1% (n = 517) were requests for books to discover → ~25K narrative requests on LT ■ Same story on rival websites and other domains ■ Hundreds of thousands of rich requests available on the Web ■ Millions of complex recommendation needs going unmet? 6
  • 8. ANALYSIS – WHAT DO THEY LOOK LIKE? ▸ A different sample of 974 first posts from LibraryThing were annotated for their narrative recommendation components 7 Context of use? Total Yes No Examples? Yes 209 (21.5%) 352 (36.1%) 561 (57.6%) No 170 (17.5%) 243 (24.9%) 413 (42.4%) Total 379 (38.9%) 595 (61.1%) 974
  • 9. ANALYSIS – WHAT DO THEY LOOK LIKE? ▸ Annotated 974 book recommendation narratives with seven relevance aspects – Accessibility Accessibility in terms of the language, length, or level of difficulty. – Content Aspects such as topic, plot, genre, style, or comprehensiveness. – Engagement Books that fit a particular mood or interest or provide a particular reading experience. – Familiarity Books that are similar to known books or related to a previous experience. – Metadata Books with a certain title or by a certain author, editor, illustrator, publisher, in a particular format, or written or published in certain year or period. – Novelty Books with content that is novel to the reader, unusual or quirky. – Socio-Cultural Books related to the user’s socio-cultural background or values, books that are popular or obscure, or books that have had a particular cultural or social impact. 8
  • 10. ANALYSIS – WHAT DO THEY LOOK LIKE? ▸ Distribution of the seven narrative aspects 9 A C E F M N S Accessibility 137 96 41 48 28 8 27 Content 598 157 267 176 26 98 Engagement 196 88 40 11 24 Familiarity 326 74 17 45 Metadata 179 11 25 Novelty 34 10 Socio-cultural 133
  • 11. DISCUSSION ▸ Presented a preliminary analysis of a non-standard, complex recommendation scenario ▸ Future work is needed on – Exploring complex needs in other domains (games, travel, music, movies, …) – Eliciting complex needs from users ■ Conversational recommendation, critiquing, interface design – Understanding signals present in complex needs ■ How do we extract this signal (NLP, text mining, semantic analysis) ■ How reliably can we extract this signal? – Satisfying complex needs ■ Developing algorithms that can incorporate such aspects beyond preferences ■ How does this signal help to improve recommendation quality? 10
  • 12. QUESTIONS? Interested in complex recommendation? Come to the ComplexRec workshop tomorrow morning in Room 3!