This document provides tips for using social media to drive traffic to a website. It recommends using a variety of media like pictures, videos and games on social media pages to engage potential customers. It also suggests putting social media widgets on the website to gain followers and allow followers to share content. Additionally, it advises using the information from social media strategies to create more user-friendly approaches between social media and the website, like a Facebook storefront. The document also recommends providing email sign-ups for blog post alerts and not neglecting LinkedIn as it can help content spread across other sites.