This document provides insights and opportunities for stores to improve the customer experience. It suggests creating a Hollywood-style reception for customers, using bracelets that vibrate to notify customers when it is their turn to pay without waiting in line, developing a website for stores to purchase customized lighting kits, and designing stores that allow customers to shop without leaving their bikes by including indoor bike parking or ride-in paths.

1. Hidden Opportunities
@Barcelona
Crash Course on Creativity
October 2012

2. Insight Opportunity
SUPERSTAR WALK-IN
It feels great when they Create a Hollywood-style
greet you at the entrance reception by using red
of a store with a simple carpet, glitter lighting, wide
smile and good screen projecting your
morning/afternoon entrance and having all
staff smiling and greeting
you when you walk in

3. Insight Opportunity
OPPORTUNITY LINE
Sometimes are too The store gives you a
long and you get bracelet that vibrates
bored or decide to when it is your turn to
leave without buying pay at the cashier so
something you chose you can browse
products instead of
waiting in line

4. Insight Opportunity
LIGHTS’R’US
Set up a website with
Each store needs a
customized lighting
very specific lighting
kits that store owners
based on what
can purchase and
environment they
easily install
want to create

5. Insight Opportunity
RIDE-IN-SHOPPING
It’s often a challenge to Designing stores with
park your bike bike parking slots inside
downtown, so you or with ride-in path so
often don’t go into a you can shop without
store for lack of safe getting off your bike
nearby bike parking. (similar to drive thrus)