Estilo Communications, Inc. Public Relations Community Outreach Strategic Planning The people of Estilo Communications are as much a part of the Central Texas community as the audiences you are trying to reach. We know what it takes to deliver a message, and more importantly, how to do so with respect and care. Whatever your communications needs, the Estilo staff will take your message to the community.
Marión Sánchez • Established Estilo in 1989 • Bilingual in Spanish and English • Began career as an Austin broadcast personality for KELG radio station hosting community relations program entitled “La Papa Caliente,” which addressed and analyzed issues affecting the Hispanic Community • More than 25 years of communications experience in creative design, public relations, marketing, community outreach and special event planning • BA in Language Arts from Huston-Tillotson UniversityAgency Principal • Working toward MA in Leadership and Ethics at St. Edward’s University
Ashley Goode • Account management includes Imagine Austin Comprehensive Plan, Austin Strategic Mobility Plan/Urban Rail, Travis County Central Campus Master Plan, RBJ Strategic Master Plan • Activities include creating business proposals, writing newsletters, press releases, media alerts and feature articles, conducting target market research, creating fliers, coordinating logistics for community forums, and maintaining social media outlets • BA in Public Relations from Texas Tech UniversityPublic Relations Specialist
Elsie Osborn • Bilingual in Spanish and English • Account work includes CAMPO Phase II and Austin Strategic Mobility Plan/Urban Rail • Activities include passing fliers and surveys, and helping coordinate and host community meetingsPublic Relations Assistant
Jake Nelson • Associates Degree in Graphic Design from Lansing Community College • Account work includes Austin Strategic Mobility Plan/Urban Rail, RBJ Center Strategic Master Plan • Designs include brochures, fliers, business cards and post cardsGraphic Designer
History of Estilo Communications • Established in 1989 • Certified Woman/Minority Owned/HUB business • Austin-based public relations, community outreach and strategic planning agency with deep roots in the community • Unique understanding of the multicultural communities • More than 20 years of experience • Strong relationships with community leaders, stakeholders, elected officials, non-profit organizations and the media • Holistic approach of using both high- and low- technology to maximize reach
Awards and Recognitions • Austin Business Journal: Estilo named one of the top 25 public relations firms in Austin for 2011 • Award Contributions and Appreciation: American Contract Compliance Association, Oct. 1, 2007 • Supporters and Friends Recognition: Small Business Development Program, Nov. 3, 2006 • Development Programs Award: City of Austin Small Business Department, Nov. 3, 2006 • Gracias Award: Austin Lyric Opera, May 19, 2006 • The PR Raceway Stay on Track: TPRA Conference 2006
Public Relations Estilo Communications effectively blends traditional public relations tactics with new media to create well- rounded communication plans for our clients. While we are loyal to the tried-and-true strategies like press releases and newsletters, we understand and respect the power of social media. Estilo Communications has the ability to craft powerful messages that transcend the communication barriers and resonate with all audiences. Public Relations Services: • Special Events • Creative & Technical Writing • Publicity • Crisis Communications • Database Development • Other PR Activities
Community Outreach Community Outreach is our bread and butter. Estilo Communications is located in the heart of Austin where we interact with our community on a daily basis. Through the years, we have cultivated lasting relationships with our neighbors and developed a keen understanding of Central Texas issues. Our devotion to the community is evident in our ability to tailor messages and outreach efforts based on the needs of target audiences. Community Outreach Services: • Advertising • Charrette Meetings • Community & Stakeholders Meetings • Project Web Site • Market Research • Community Vision Surveying • Graphic Design • Speakers Bureau
Strategic Planning With more than 20 years of experience in public relations, Estilo Communications knows the industry inside and out. We are acutely aware of the strategies and timelines necessary to promote our clients in the most effective ways. We have an extensive background in conducting media, stakeholder and community relations, as well as coordinating community meetings and events. Our aptitude for strategic planning allows us to create effective communication plans, regardless of time or budget constraints. Strategic Planning Services: • Environmental Justice Strategic Outreach • Brand & Corporate Identity • Creative Blueprint • Paper System Blueprint • Advertising Campaigns • Internal Communications Campaigns • Social Media Marketing • Public Relations Campaigns
Social Media Marketing Social media are dominant outreach tools in public relations. They provide easy outlets for communicating to a large group of people in a very personal manner. Social media also enable two-way communication, which is absolutely essential for an effective outreach plan. However, social media marketing is not as simple as posting a status update. Estilo Communications’ staff is full of early adopters of social media, so we have years of experience using Facebook, Twitter and the like to market companies, promote events and stay connected with the community.
Minority Outreach The Estilo Communications office is located in the heart of East Austin on Cesar Chavez Street. We are acutely aware of the needs and desires of the minority and Environmental Justice communities in Austin. Our capabilities go beyond simply translating materials into Spanish and extend into the daily activities of minority groups. It is Estilo’s unique knowledge of the EJ communities that allows us to create and implement seamless minority outreach efforts.
Other Services Other Services: • Radio, TV, Print & Web Production • Media Negotiation & Purchasing • Collateral Materials • English to Spanish Translations
BusinessesEstilo Communications works with a variety of small, medium and large businesses toincrease their visibility and maximize the effectiveness of their communication tools. Wehelp businesses develop public recognition through the distribution of uniform messagesand images, which will cultivate trust and brand loyalty within targeted community. Wecreate communication materials, such as brochures, business cards, newsletters andpress releases. Estilo also offers its expertise in developing and maintaining social mediaoutlets on behalf of the company.
Non-ProfitsEstilo Communications works with non-profit organizations to host events, raisefunds, create strategic plans and stay connected with the community. We are involvedin a myriad of activities, such as creating and distributing newsletters, raising publicawareness and involvement with the organization, and translating communicationmaterials. The work we do for non-profits means a great deal to us because it allows usto give back to our community.
GovernmentEstilo Communications works extensively with city and county government agenciesthroughout Central Texas. Our activities typically include coordinating and hostingcommunity and stakeholder meetings to encourage public participation in a givenplanning process. We also conduct community outreach through grassroots and socialmedia efforts that are directed toward both the general public and minoritycommunities.
Contact Us 1000 E. Cesar Chavez St. Austin, TX 78702 512.477.1018 Marion@EstiloPR.com Facebook.com/EstiloPR Twitter.com/EstiloPRLinkedIn.com/company/1261873 YouTube.com/EstiloChannel