Huthwaite Dealmaker is a software tool that integrates proven Huthwaite sales methodology into daily sales practices to improve sales performance and forecasting accuracy. It reinforces sales training by incorporating content into CRM usage. Dealmaker automates progressing deals through the sales funnel and provides objective analysis of deals to generate more accurate forecasts that help management plan effectively.

1. HUTHWAITE DEALMAKER
DEALMAKER
Huthwaite Dealmaker helps sales organizations achieve
measurable improvements in sales performance and attain
greater forecasting accuracy. By integrating proven Huth-
waite sales methodology and contextual learning into day-
today sales practices, organizations can finally leverage the
true benefits of their CRM investment.
INTEGRATE SALES BEST PRACTICES INTO
DAILY OPERATIONS
Huthwaite Dealmaker is a powerful software application
that can work in conjunction with an organization’s existing
CRM or as a standalone tool. It reinforces Huthwaite sales
training by incorporating Huthwaite’s SPIN and Opportunity
Strategy content to become an integral part of automated,
daily use of the CRM. When sellers utilize SPIN methodol-
ogy on a daily basis, they master new skills and reinforce
positive selling behaviors.
About Huthwaite
As the world’s leading sales
performance improvement
organization, Huthwaite drives
increased top line performance
for our clients by optimizing
every sales and marketing
interaction with the buyer
throughout the shifting
revenue continuum. Founded on
scientifically validated behav-
ioral research, our methodolo-
gies which include the interna-
tionally renowned SPIN® Selling
Dealmaker automates the process that progresses program, guarantee sales
an account through the sales funnel success. Huthwaite assesses
your organization’s needs
ACHIEVE GREATER FORECASTING VISIBILITY and develops customized sales
In most companies, sales forecasting is produced through performance improvement and
subjective and often flawed reasoning. Huthwaite Deal- coaching programs that drive
maker removes the subjectivity from your forecasting real business results.
process. It systematically provides sales managers with an
objective, indepth analysis of where deals are in the sales
cycle, and what activities are required to move business
through the pipeline faster and with greater likelihood of
closing.
www.huthwaite.com ©2012 Huthwaite, Inc.

2. HUTHWAITE DEALMAKER
Huthwaite Dealmaker not only helps organizations produce forecasts that more accurately predict
which business will close and when, it delivers strategic insights into future revenue that manage-
ment can use with confidence for business planning.
ACHIEVE GREATER FORECASTING VISIBILITY
In most companies, sales forecasting is produced through subjective and often flawed reasoning.
Huthwaite Dealmaker removes the subjectivity from your forecasting process. It systematically
provides sales managers with an objective, indepth analysis of where deals are in the sales cycle,
and what activities are required to move business through the pipeline faster and with greater
likelihood of closing.
Huthwaite Dealmaker not only helps organizations produce forecasts that more accurately pre-
dict which business will close and when, it delivers strategic insights into future revenue that
management can use with confidence for business planning.
See accurate forecasts of when deals will close
MAXIMIZE CRM INVESTMENT
Most companies never realize the promise of CRM because
their reps simply do not see the value of using it on a daily
basis. The truth is, most sales people see CRM usage as
mere compliance.
Huthwaite Dealmaker was designed with the sales rep in
mind. Companies using Dealmaker with their CRM note
dramatic increases in rep usage because reps see Deal-
maker as a tool to help them close more business, not just
a system that benefits senior management.
Watch Huthwaite training
videos on demand
www.huthwaite.com ©2012 Huthwaite, Inc.

3. HUTHWAITE DEALMAKER
Our revenue performance fal ls short of potential.
It’s a given that a successful sales methodology can increase performance. Because Huthwaite’s
proven methodologies are embedded in Huthwaite Dealmaker, increasing sales effectiveness
becomes an automated daily work practice. The CRM actually reinforces sales training, facilitating
increased adoption of best practices, maximizing training outcomes and adding another dimen-
sion of value to the CRM investment.
Our forecasts are inaccurate.
Whether it’s deal slippage, stalled opportunities, incorrect revenue amounts or overly optimistic
timelines, does forecasting sometimes feel more like roulette than a business process? The sales
process science in Dealmaker software takes the guesswork out of forecasting; making it possible
to gain greater visibility into each forecast and have greater confidence in the data. At last, fore-
casts finally become tools with which to guide business decisions and planning, and deals move
through the pipeline faster.
Managers spend too much time chasing forecast numbers.
Does lack of confidence in forecast numbers cause your managers to spend hours inspecting and
validating deal information? In theory, the CRM should be a helpful tool for compiling forecasting
data. But in practice, it relies on the subjective data input by salespeople, which may or may not
be accurate. Huthwaite Dealmaker removes the subjectivity that naturally permeates
salespeople’s assessments of where they are in the sales cycle, replacing it with objective
in-depth analysis of the team’s actual performance and knowledge of what it takes to close deals.
The result is a more accurate forecast with early warnings about problem areas. This allows
sales managers to shift their focus from deal inspection to coaching and mentoring.
We lack a consi stent way to introduce and reinforce selling skills.
The Huthwaite Dealmaker Virtual Learning System provides contextual training modules that
provide just-intime training reinforcement and facilitate positive behavior change. The Virtual
Learning System helps to maximize the organization’s training investment so that every training
dollar is justified.
Huthwaite is the world’s leading sales performance improvement organization. Founded on
scientifically validated behavioral research, our methodologies which include the interna-
tionally renowned SPIN® Selling, guarantee sales success. Huthwaite assesses your
organization’s needs and develops customized sales performance improvement and coach-
ing programs that drive real business results.
Huthwaite…Creators of SPIN® Selling.
www.huthwaite.com ©2012 Huthwaite, Inc.