Shartru Wealth is the financial advice division of Shartru Capital, an independently owned Australian financial advisory firm. Shartru Dealer Services seeks to provide advisers access to an Australian financial services license, professional indemnity insurance, compliance support, and integrated technology platforms. This allows advisers to offer clients a suite of financial services through Shartru, including advice, portfolio management, superannuation administration, insurance, and banking. The costs for advisers start at $25,000 per year for the first adviser.

1. Dealer Group Services

2. Who is Shartru
• Shartru Wealth is the financial advice business within the Shartru
Capital group. Shartru Capital is an independently owned,
Australian boutique investment and advisory firm. Established in
2009, by Andrew Meakin and Linden Toll,
• Shartru Capital has an experienced board with Dr. John Hewson as
Executive Chairman.
• In 2012 Shartru Capital established Shartru Wealth and Robert
Coyte joined the group as Chief Executive Officer of the Wealth
Business.
• The Shartru Group has considerable experience in financial advice,
wealth creation, banking, financial markets, investment
management, compliance and corporate governance.
• Shartru Wealth offers a quality financial services alternative
through an integrated financial services platform. Our approach is
designed to be informed and sensitive to the personal needs of our
investors.

3. Who is Shartru
• Shartru Wealth offers a quality financial services
alternative through an integrated financial
services platform. Our approach is designed to be
informed and sensitive to the personal needs of
our investors.
• We are committed to developing long term
relationships with our clients and seek to
continually enhance their overall financial
welfare through a variety of tax effective
strategies, asset accumulation products and
planning services.

4. Who is Shartru
• Shartru Wealth offers a quality financial
services through a number of financial
services channels, these include:
– Shartru Wealth
– Shartru Direct
– Resi Financial Services
– Shartru Dealer Services

5. What is Shartru Dealer Services?
• Our dealer group services seeks to free the
adviser from the administrative complexity.
• We engage with industry experts to enhance our
offering
• We seek leading edge platform and IT solutions
• We apply a structured approach to the business
• We seek innovative solutions that will assist
forging strong relationships with clients.

6. What Does Shartru Do For the
Adviser?
• Depending on what services you wish to subscribe to we
can assist in the following;
– Access to AFSL License through Authorised Representatives.
– PI Insurance including access to a Fidelity Fund.
– Compliance which includes CPD training and regular audits.
– Integrated CRM and Commissions system which will enable
FOFA compliance as well as best practice management
reporting.
– Integrated Financial Service and Product Offering that can be
rolled out to your clients. This can be segmented into only those
areas you wish too access ensuring that you are building a wall
around your client and they will not be marketed to by external
providers as well as getting experts completing task at hand.

7. What is The Integrated Financial
Service and Product Offering?
• Clients needs a range of financial services
solutions. Getting these externally weakens your
position in regards to relationship with the client.
• Shartru has a range of services that you can roll
out to your client knowing that experts are
undertaking role in liason with you. You select
which services you want to utilise.
• Importantly, you have built a wall around these
clients as they will not be exposed to external
marketing.

8. • Taxation
• Self Managed Superannuation Administration
• Estate Planning
• Finance/Loans
• Conveyancing
• Property Advocacy
• Aged Care
• General Insurance

9. Business Support
Shartru also look to provide AR’s the ability to
streamline their business through accessing
our support services;
• Paraplanning
• Administration Services
• Reception/ Secretarial Support
• Marketing
• IT

10. Investment Philosophy - APL
• We subscribe to the widely accepted view that you should have a
diversified portfolio of assets in order to enhance your portfolio
performance and reduce risk. While diversification across asset classes is
an important feature of any portfolio, your goals will be paramount.
• To achieve diversification, we employ a ‘core plus satellite’ philosophy
when structuring investment portfolios. This is designed to bring together
complementary investments within an asset class.
• Typically, the ‘core’ investment is a broad base, low risk portfolio. The
‘satellites’ represent a smaller proportion of the allocation in a particular
asset class.
• Satellite investments are included in the portfolio where it can be shown
that additional exposure to a sector within an asset class will add value.
• Keeping your clients goals and objectives in mind, our philosophy is
designed to provide portfolio flexibility while maintaining a diversity of
investments across each asset class.

11. Investment Philosophy-APL
• Our Investment Philosophy is supported by our approved product
list.
• We seek to minimise downside risk by at a minimum to capturing
market performance.
• We are of the view is that complimentary products add more value
than extensive product lists.
• We classify all investment products into Core and Satellite
products.
• We limit client exposure to satellite investments.
• We may offer products developed within the group where we
believe they will be better than or equal to the alternative.
• Any product on our APL will be reviewed regularly to ensure they
are being conducting their strategy “true to label”
• We do have Model Portfolios that our AR can utilise for admin
efficiency and ease of management.

12. Asset Allocations
• Our Asset Allocations are constructed using 10
years of historical and 10 years of forecast
data.
• Our Asset Allocations, make allocations to
Australian and International Shares, Australian
Cash and Bonds and Unlisted Property.

13. Platforms
• We have an in-house SMSF Admin solution.
• We can and do maintain relationships with a
number of platform providers.
• We are of the view that size of relationship,
brings about service strength (including
automation) and attractive pricing.
• To this end our preferred platforms are:
Praemium and WealthTrac

14. What Does Shartru Bring to Table?
•Varied and extensive industry experience
•Infrastructure so you can offer your clients a holistic
service offering.
•Piece of mind that you are providing services to your
clients in-house and outside of 3rd party marketing vehicles.
•Approachable team providing ongoing support and
guidance
•Commercial & consultative approach to compliance
•Easy to follow online systems and tools
•Initial transition support

15. Costs
• Our basic Package start from $25,000 + GST
for the first adviser and then $5,000 + GST for
subsequent advisers.
• Basic Package includes CRM access, CPD
points and Compliance costs
• PI is done on market basis and includes a
contribution to a Fidelity Fund