The document discusses gathering audience feedback throughout the production of a movie trailer, rather than just at the end. In the first stage, questionnaires were handed out to classmates to quickly get feedback and make swift changes. Most questions only required short answers. In the second stage, feedback indicated that zombies would not look realistic on a low budget, so they changed the antagonist. They also received positive feedback that the trailer was attracting their target audience of late teens to young adults.

1. Text
Deadwood
Audience Feedback - Charlie Dimbleby

2. Feedback
Intro
As a group, we decided on a
different approach to gathering
audience feedback. Usually, all
the feedback is obtained at the
end of production. However, with
our trailer production, we chose
to collect feedback throughout
the process, so it makes it easier
and more manageable to change
specific things that didn’t get
great feedback.

3. Stage One of
Feedback
For the beginning of our feedback, we just
decided to hand out short questionnaires
to members of our class so it enables us to
gather quick, accurate feedback with not a
lot of waiting around. Reducing the waiting
time for feedback means we were able to
act upon the parts of our trailer swiftly that
weren’t seen as very good or of a high
level. Most of the questions only required
short answers (mostly opinions) so they
were easily understandable without any
unnecessary comments to which we would
have to adapt. Collectively as a group, we
found the feedback exceptionally helpful,
and it really quite drastically changed our
trailer.

4. Stage Two -
Q1
At the beginning of filming we had a plot
which would include supernatural beings,
specifically zombies. The feedback we
received told us that ‘zombie films’ are
hard to make look realistic on a small/
minimal budget and that they are ‘very
cliche.’ After discussion between us as a
group, we decided to scrap the idea and
come up with a new suspect/antagonist,
who’s identity is never revealed in our
trailer. This received much more positive
praise and feedback, proving the market
research/questionnaires were effective
and our trailer may not have looked as
good without it.

5. Stage Two -
Q2
Another question that we shared
to our class was, ‘Do you feel our
movie trailer so far, attracts the
target audience of our choice?’ -
This being late teens to young
adults. I feel that making sure
you reach your target audience is
of key importance so it was
reassuring to get positive
responses, all of them agreeing
with our set target audience.