The summary provides key details about the film Deadpool in 3 sentences: Deadpool was produced in 2016 by Marvel Entertainment and TSG Entertainment, directed by Tim Miller, and distributed by 20th Century Fox with a budget of $58 million and worldwide profits of $783 million; it starred Ryan Reynolds as Wade Wilson/Deadpool and was in the hybrid genres of comic, action, and comedy to appeal to a larger, more diverse audience. The film had an extensive virtual marketing campaign beginning in December 2015 and was premiered at Comic-Con in July 2015.

1. Deadpool
Who is the producer? – Ryan Reynolds/Simon Kinberg
Who is the director? – Tim Miller
What companies produced the film? Synergy? – Marvel
Entertainment/TSG entertainment
Who released the film? – 20th Century Fox
When was the film released? – February 2016
What formats was it released in? – IMAX, DLP, D-Box.
GENRE:
What genre is it? Hybrid genre? – Comic/action/comedy
How does this affect distribution? – You have to appeal to all
of these genres when distributing it
How does this appeal to audiences? – Larger, more diverse
audiences and fan base.
MONEY:
What was the budget? - $58 million
What was the profit? - $783 million
Who funded the film? – 20th Century Fox
MARKETING:
What was the virtual marketing campaign? When was it
released? – ’12 days of Deadpool’ December 2015
When and where was the premiere? – San Diego Comic
Con, July 2015, Tim Miller released trailer here.
How was social media used in promoting the film? –
Ryan Reynold appeared on Youtube channel
‘ScreenJUnkies’ to promote DVD release.
When was the trailer released?
ACTOR:
Who is the main actor? – Ryan Reynolds
What character does he play? – Wade Wilson/ Deadpool
What other films has he been in? – The proposal

2. Man Up
Who was the producer? – Nira Park
Who was the director? – Ben Palmer
What company produced the film? – BigTalk
productions
Who distributed the film? – Studio Canal
When was it released? – May 2015
MARKETING
What was the main marketing campaign? – Film
posters on TV/billboars/cinemas/bus stops
-Mail online adverts(older audience)
When and where was the premiere? – Tribecca Film
Festival, April 2015
When was the trailer released? – October 2015
What were the reviews on the trailer? – Bad, gave too
much away
ACTOR:
Who are the main actors? – Simon Pegg, Lake Bell
What characters do they play? – Jack, Nancy
What other films have they been in? – Shaun of the dead,
mission impossible / Its complicated
MONEY:
What was the budget? -
What was the profit? - $3 million
Who funded the film? – BBC films, and other smaller
companies (synergy)
GENRE:
What genre is it? Hybrid genre? – Rom-com
How does this appeal to audiences? – Appealing to
couples/people into comedy – larger audiences.