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What are the strategic roles of design and management
in the society and how the university leaders are
preparing for the future?




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
Sustainability




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
                                 3E
Sustainability?




E
    nvironment
     conomy
        thics
Sustainability
Sustainable production of
         energy
Reduction of global warming
Environment




   Sustainability!                       Sustainability!

                         Design -
                           And
                     system thinking?



Ethics                                              Economy
                       Sustainability!
Radical change of policies
a fearless costs-by-cause
         principle
- privatizing profits?
 - socializing loss?
Economy


•  Stop worldwide speculation games!

•  Support social business initiatives!

•  Develop alternatives, iterate!
Ethics




Practice What You Preach!
Management and Design
     Education?
Design and Management are
     not given entities!




 ... art and social sciences
We are framing and reframing
    our design and management
               reality




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
therefore we need to teach
 management and design

        discourse
there is no single entity,..
 we need to think, act und live in
       complex systems…
            networks..




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
we are designing organisations
          and systems…




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
the visible outcomes might be
     as well signs and products…




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
Managing?
intelligence – design - choice




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
Iteration!
-                              -
               Managing as Designing




Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich
…organize the movement and
        not the form
Strategically:




organize discourse
:
- public lectures
- master courses
- conferences
- design business school
- PHD
….
Prof. Jurgen Faust
CAO, IED
Prof. Media Design MHMK Munich

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What are the strategic roles of design and