The document provides information about the Ferndale Downtown Development Authority (DDA) including its budget, goals, and impact. It summarizes that in 2011, the DDA facilitated $1.9 million in reinvestment and 86 new jobs, and its goals for 2013 include refining how it promotes downtown Ferndale, empowering stakeholders, and making the downtown accessible for all. Over its history, the DDA has increased occupancy rates by over 25% and supported over $59 million in reinvestment.

1. FERNDALE DDA
FYE 2013 BUDGET

2. 2011 &
11‐YEAR
STATISTICS
2011 11‐YEAR
11 YEAR
$59,441,755
$1, 941,755
million
million
reinvestment
reinvestment
1330 Net New
86 Net New Jobs
Jobs
J b
32 Building $468,455 in
Rehabilitations or BUILD funds
Modifications Disbursed
4100 Volunteer 17,647 Volunteer
Hours Valued at Hours Valued at
$86,100
$86 100 $370,500
$370 500
REDUCED VACANCY RATE FROM 30% IN 2000 TO LESS THAN 5% TODAY

3. FYE 2012
HIGHLIGHTS
Implemented
Implemented Preserve
Preserve Set the
Set the 34 New
34 New
Parkmobile America Course for Businesses
Wayfinding the next 20 (20 Net) that
Phase I years with have
Installation &
I t ll ti & the TIF Plan
th TIF Pl improved the
i d th
Virtual Tours Amendment Downtown
economy

4. FYE 2013
GOALS
GOALS
2012

5. FYE 2013
GOALS
• REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,
REFINE THE PICTURE OF WHAT THE DDA IS, ITS ASSETS,
ACCOMPLISHMENTS, GOALS AND NEEDS.
• EMPOWER STAKEHOLDERS TO BE DIRECTLY INVOLVED
IN THE DDA FOR CONTINUAL GROWTH.
IN THE DDA FOR CONTINUAL GROWTH
• STABILIZE AND MANAGE THE FINANCES OF THE DDA BY
IDENTIFYING FUNDRAISING NEEDS AND
OPPORTUNITIES.
• PROMOTE POSITIVE PERCEPTION OF DOWNTOWN
FERNDALE
• TO MAKE DOWNTOWN FERNDALE ACCESSIBLE,
SUSTAINABLE, ENGAGING AND PREPARED FOR FUTURE
GROWTH, ALL PEOPLE AND MODES OF
GROWTH ALL PEOPLE AND MODES OF
TRANSPORTATION.

6. FYE 2013
GOALS
• GUIDE BEST PRACTICES OF DESIGN IN
GUIDE BEST PRACTICES OF DESIGN IN
DOWNTOWN FERNDALE.
• ESTABLILSH DOWNTOWN FERNDALE AS THE
FIRST CHOICE FOR SHOPPING, DINING AND
SERVICES.
• ORGANIZE AND PROMOTE SIGNATURE EVENTS
ORGANIZE AND PROMOTE SIGNATURE EVENTS
TO ATTRACT MORE USERS TO THE DISTRICT
• PROMOTE ALL OF DOWNTOWN FERNDALE VIA
RETAIL SPECIFIC EVENTS.
• COMMUNICATE THE IMPORTANCE OF
DOWNTOWN FERNDALE, ITS PROGRAMS, THE
DOWNTOWN FERNDALE ITS PROGRAMS THE
DEVELOPMENT PLAN & TIF

7. FYE 2013
GOALS
• STIMULATE AND SUPPORT LOCAL BUSINESS
STIMULATE AND SUPPORT LOCAL BUSINESS
GROWTH AND DEVELOPMENT FOR
DOWNTOWN FERNDALE.
• RECRUIT & DIVERSIFY BUSINESS MIX
&
• INCREASE PROPERTY DEVELOPMENT &
REDEVELOPMENT TO STRENGTHEN
REDEVELOPMENT TO STRENGTHEN
DOWNTOWN
• TO MATCH PARKING INFRASTRUCTURE TO
DOWNTOWN BUSINESS NEEDS WHILE
PREPARING FOR FUTURE NEEDS OF MASS
TRANSIT AND INTEGRATION OF NON
TRANSIT AND INTEGRATION OF NON‐
MOTORIZED TRANSPORTATION.

8. FYE 2013
OBJECTIVES
• Communication Community Building Advocacy
Communication. Community Building. Advocacy.
• Reinforce
• Artwn – we will be featuring our creative culture
we will be featuring our creative culture
in all of our promotions this year, and will be the
one stop shop for finding out Where is Art. In
addition, th DDA ill b i t lli 10
dditi the DDA will be installing 10 sculptures
l t
for a two‐year stint and working with the DIA for
replica painting installations.
p p g
• Update & Redesign www.downtownferndale.com
• Create first mobile app/mobile web
• Business Guide

9. FYE 2013
OBJECTIVES
• Grow Volunteer Base & Community Outreach
Grow Volunteer Base & Community Outreach
• iDowntownFerndale Campaign
• Support OSR Program
Support OSR Program
• Support Woodward Transit Planning
• Support Parking System – Leading Multi‐space
pp g y g p
Meters
• Update downtown Market Analysis utilizing new
census data information
d t i f ti
• Create a Business Location Incentive Program &
Entrepreneur Programs
Entrepreneur Programs

10. FYE 2013
OBJECTIVES
• Troy & Allen intersection reconfiguration
Troy & Allen intersection reconfiguration
improving traffic and pedestrian flow.
• Bike‐ability ‐‐Install 6 on‐street bike racks and
sharrows f
h for West Nine Mile l
• Wayfinding Phase III – Woodward Directional &
Parking
• Concept plans for W. Troy and Vester Streets
• Pedestrian Alley Improvements
Pedestrian Alley Improvements
• Minor DDA Office upgrades improving Customer
Service
• Preliminary Engineering for W. Nine Mile ‐‐
Livernois to Pinecrest Streetscape Project

13. FOR ADDITIONAL INFORMATION ON THE DDA,
ITS BUDGET AND SERVICES PROVIDED,
ITS BUDGET AND SERVICES PROVIDED,
PLEASE REVIEW THE FOLLOWING SLIDES

14. WHERE
REVITALIZATION
STARTED
• The DDA was created by the City Council on July
The DDA was created by the City Council on July
14, 1980
• DDA’s primary purpose is to correct and prevent
p yp p p
deterioration and promote economic growth
within Ferndale’s downtown business district.
• City Established DDA TIF District In 1981
City Established DDA TIF District In 1981
• Reinvestment Tool Dedicated to the Economic
Growth of Downtown Ferndale
Growth of Downtown Ferndale
• The 1981 TIF Plan has been updated and
amended three times in the past 30 years.

15. WHAT THE
DDA DOES
DDA DOES
Business Start Up & Assistance
• Provide New Business And/Or Welcome Packets That Include:
– BUILD G t I f
BUILD Grant Info
– Applications For ZDR, BZA, Appearance Review, Sandwich
Board Signage, Sidewalk Cafes
– Information On Pertinent City Ordinances, DDA, City &
County Resources, ADA Compliance, Market Analysis, Etc.
– Information on Compactor Usage & Snow Removal
– Contact Information For DDA
• Assist With Permits, Applications, Zoning
• Track and List Available Properties on Website/Luna Tech
Track and List Available Properties on Website/Luna Tech
• Provide Location Assistance

16. WHAT THE
DDA DOES
DDA DOES
Business Start Up & Assistance
• Provide Consultation Services & Insights
• Offer Networking For Every Stage Business:
– FernNet, For Established Businesses
– IGNITE F N
IGNITE, For New, Emerging Or Growing Businesses
E i O G i B i
– Ferndale First, For ALL Ferndale Businesses
• FREE Marketing, Promotions & Consultations
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• Resource on State & Federal Financial Incentives and
Business Planning

17. IMPACT OF
THE DDA
THE DDA
• Increased Occupancy
Rate by over 25%
Rate by over 25%

18. WHAT THE
DDA DOES
DDA DOES
Public/Private Physical Improvements & Maintenance
Public/Private Physical Improvements & Maintenance
• Streetscape Plans, Projects & Improvements
• Landscape & Flower Installations & Maintenance
• Planting Of More Than 40 New Trees On Woodward Ave
Pl ti Of M Th 40 N T O W d dA
• Design Guidelines & Façade Grants For Façade Improvements
• Long Term Planning For Capital Improvement Projects
• Wayfinding, Directional And Historical Signage
• Develop Programs To Encourage Buy‐in By Businesses To Improve
Their Visuals, i.e. Pimp Your Pot
p
• Encourage Environmental Sustainability
With Financial Incentives

19. IMPACT OF
THE DDA
THE DDA
• Physical Building
Improvements
Improvements
– Since 2000 over 75% of
downtown buildings
downtown buildings
rehabilitated

20. IMPACT OF
THE DDA
THE DDA
• Environment
Environment
Improvements
– Landscaping
– Maintenance
– Pocket Parks
– Bike Racks
– Benches
– Banners
– Holiday Decor

21. IMPACT OF
THE DDA
THE DDA
• Complete Streets/Capital Improvements to
Streetscapes, Infrastructure (See Capital Plan
Streetscapes, Infrastructure (See Capital Plan
List)

22. WHAT THE
DDA DOES
DDA DOES
Promotions & Marketing
Promotions & Marketing
Communicate Assets For Downtown Ferndale & Its Businesses
• Regularly Distribute Press Releases & Media Alerts
• M i t i &U d t 3S
Maintain & Update 3 Separate Facebook P
t F b k Pages with More
ith M
Than 4,300 Fans: Downtown Ferndale, Ignite & Fido Does
Ferndale
• Maintain & Update LinkedIn Twitter & Blog
Maintain & Update LinkedIn, Twitter & Blog
• Maintain & Update www.downtownferndale.com
– More Than 13,000 Unique Visitors In A Given Month
– Updates Include Business Listings, Events, Volunteer
Opportunities, Etc
• Eblast Newsletters To More Than 2000+ Consumers &
Businesses
B i
– 2xs Per Month or More Depending on Month

23. WHAT THE
DDA DOES
DDA DOES
Promotions & Marketing
• Develop, Promote And Execute Several Major Downtown
Events ie: Holiday Ice Festival, Pimp Your Pot, Fido Does
Events ie: Holiday Ice Festival Pimp Your Pot Fido Does
Ferndale
• Promote And Collaborate With Third Party Vendors To Attract
Independent Events For The Benefit Of The Entire City
Independent Events For The Benefit Of The Entire City
• Promote Events And Initiatives Of District Businesses, i.e. The
Great Diaper Change At Modern Natural Baby, Rouge Make
Over, Assembly Line Concert
Over Assembly Line Concert
• Develop Graphics, Print, Audio And Video Collateral For DDA‐
promoted Events And Activities
• Engage Businesses To Participate In Events And Free
Engage Businesses To Participate In Events And Free
Opportunities To Benefit Their Business

24. IMPACT OF
THE DDA
THE DDA
• A New Downtown Identity to be Proud Of

25. IMPACT OF
THE DDA
THE DDA
• 36 DDA‐run Special Events & over 50 that we
support and promote
support and promote

26. WHAT THE
DDA DOES
DDA DOES
Grass Roots
Grass‐Roots
Community Building
• Recruit volunteers for jobs
big and small
b d ll
• Train & honor volunteers
p
to make them partners
and vested in their
community
• Engage non‐profits and
Engage non profits and
build partnerships for
better business
• Fundraise to leverage tax
Fundraise to leverage tax
dollars

27. IMPACT OF
THE DDA
THE DDA
• Over 40 volunteers = Community Driven
Programming to Meet Community Needs
Programming to Meet Community Needs
Value of DDA services to the community is over
$747,000 per year.

28. DDA REVENUE
BREAKDOWN
Areas in Red
and No
Color
Color
Generate
Levy Only
Green Shaded Area
Generates TIF and Levy
G d

29. DDA REVENUE
FUNDS
FYE 2012 DDA REVENUE
FYE 2012 DDA REVENUE
16%
Local TIF
l
3%
County TIF
5%
1.3794 LEVY from TIF Area
61% 1.3794 LEVY from NON‐TIF
1 3794 LEVY from NON TIF
15% Area
GRANTS, SPONSORSHIPS &
FEES

30. WHAT IS TIF?
• BONUS!! Oakland County & TIF REVENUE
Other Taxing Authorities CITY COUNTY
Invest Their Portion of
I Th i P i f
Increased Tax Revenue In TIF
District. 22%
– This Portion Would Otherwise
Leave The City.
• Equal to over @$100 000
Equal to over @$100,000
annually or more than $1
million in 10 years. 78%

31. VALUE ADDED
VALUE ADDED
Strengthening a Core
St th i C
• TIF Protects Taxpayers
Area Benefits the
y
• Enables a City to meet
City Master Plan goals Entire Community &
E ti C it &
and complete economic Improves All Property
development initiatives
de elopment initiati es Values
V l
with additional
contributions from the
contributions from the
County and DDA that
would otherwise not be
available.
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