Downloaded 164 times
More Related Content
![[FOUNDERS WEEKEND 2015] Zappos >> Tony Hsieh, "Zappos. Delivering Happiness. ...](https://cdn.slidesharecdn.com/ss_thumbnails/03tonyhsiehzappos-150110093403-conversion-gate01-thumbnail.jpg?width=640&height=640&fit=bounds)
Similar to What is Downtown Project - February 2014
What is Downtown Project - February 2014
- 2. LAS VEGAS CITYHALL It all started with the plan to move Zappos Headquarters to the former City Hall building in Downtown Las Vegas. What could that campus look like? How could it influence the city around it? How could it help to revitalize Downtown?
- 3. APPLE The Google, Nike,and Apple campuses are all amazing. And Zappos considered creating a similar HQ and polled their employees about what kinds of amenities they would like at their workplace.
- 4. ENTREPRENEURS ―What would yoube passionate about doing for 10 years even if you never made a dime?‖
- 5. NIKE Or what aboutNike’s World Headquarters? They have a swimming pool, soccer fields, volley ball courts, workout facilities, and more.
- 6. GOOGLE There are somecorporate campuses that you never have to leave—with dining options, outdoor recreation, gardens, even your dog. But how do the people there interact with the community around them?
- 7. DOGGY DAY CARE WhenZappos employees were surveyed about the amenities they would prefer to have in their new campus, doggy day care was the number one request—not human day care..
- 8. NYU CAMPUS Rather thanbuild a campus that’s insular, that doesn’t create reasons for people to leave, Zappos decided that it would be more interesting to create a campus that interacts with the community around it, that encourages people to interact serendipitously with people they might not otherwise meet. A campus that functions not only as a workplace, but also as a community gathering space.
- 9.
- 10. FREMONT EAST Surrounding thefuture Zappos HQ is an amazing neighborhood called Fremont East. It’s filled with bars, restaurants, and shops run by local business owners. It’s the kind of neighborhood where people run into friends on the street, where any bar or restaurant you visit, you’ll see someone you know.
- 11. FREMONT EAST It’s actuallyone of the most community-focused neighborhoods you can imagine—in the place you would least expect it. Downtown Las Vegas. Downtown Project was created as its own entity with a mission to help to revitalize the neighborhood and catalyze the growth of the community.
- 12. ENTREPRENEURS ―What would yoube passionate about doing for 10 years even if you never made a dime?‖
- 13. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 14. THE BIG BET Accelerating Collisions,Co-Learning, and Connectedness
- 15. THE BIG BET Accelerating Collisions,Co-Learning, and Connectedness …will lead to… Happiness, Luckiness, Innovation, and Productivity
- 16. ROI VS ROC Instead of maximizingshort-term ROI (Return On Investment)…
- 17. ROI VS ROC Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC
- 18. ROI VS ROC Instead of maximizingshort-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions)
- 19. ROI VS ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL
- 20. ROI VS ROC & ROL Insteadof maximizing short-term ROI (Return On Investment)… We focus on maximizing long-term ROC (Return On Collisions) and institutionalizing ROL (Return On Luck) – Accelerating Serendipity
- 21. DOWNTOWN PROJECT $350M $50M –Small businesses $50M – Tech Startups $50M – Education, Arts, Culture $200M – Real Estate
- 22.
- 23.
- 24. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate
- 25. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Collisions
- 26. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Collisions Execution Ability
- 27. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Collisions Execution Ability Sustainable
- 28. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something
- 29. $50M SMALL BUSINESS Criteria OwnerOperated - Passionate Helps Promote Collisions Execution Ability Sustainable Unique or First or Best at Something Story-worthy
- 30. NATALIE This is ChefNatalie Young. Her restaurant EAT is our first small business investment to open. Formerly, she worked as a Chef on The Strip. And she was about to leave Las Vegas for good until she was able to follow her passion and fulfill her dream to open her own restaurant.
- 31.
- 32.
- 33.
- 34.
- 35. NATALIE EAT officially openedfor business in September, 2012..
- 36.
- 37.
- 38. SARAH This is SarahNisperos, a lifelong fashionista who was able to follow her passion after a small business investment from Downtown Project.
- 39. SARAH This is her boutique,Coterie, which is the first fashion retail operation in the Fremont East area of Downtown.
- 40.
- 41.
- 42.
- 43.
- 44.
- 45.
- 46.
- 47.
- 48. $50M TECH STARTUPS We’reinvesting $50 million dollars in tech that are located here or are willing to move their operations to Downtown Las Vegas. Tech startups can grow rapidly and create jobs quickly. We believe you can change the world with a laptop.
- 49.
- 50.
- 51.
- 52.
- 53.
- 54.
- 55.
- 56.
- 57. CITY AS ASTARTUP http://bostinno.com/wp-content/uploads/2011/10/startup-sign.png
- 58. CITY AS ASTARTUP We’re working with Venture for America and have brought 14 of their Fellows to work in Downtown Las Vegas. They are working with us at Downtown Project and related entities. VFA is a program that sends young, talented college graduates to work in startups to hone their entrepreneurial skills.
- 59. $50M EDUCATION, ARTS, CULTURE 9thBridge School
- 60.
- 61. $50M EDUCATION, ARTS, CULTURE We’re investing in organizatio nslike First Friday, to support gathering of the community and the celebration of the local arts scene.
- 62.
- 63.
- 64.
- 65.
- 66.
- 67.
- 68. $200M REAL ESTATE We’reinspired by the book Triumph of the City and the idea that knowledge is more powerful than space. When people live closely together, they interact more frequently which creates more opportunities for them to learn from each other. Accelerate serendipity -> Accelerate learning -> Accelerate productivity and innovation
- 69. WHEN CITIES DOUBLEIN SIZE Productivity and innovation per resident increases by 15% (But not true for companies) Accelerate serendipity > Accelerate learning > Accelerate productivity and innovation
- 70. 3 INGREDIENTS FOR SERENDIPITY 1.Residential density of 100 residents/acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 71. HOW TO ACCELERATE LEARNING& INNOVATION Maximize serendipitous interactions Density in the office Density in the city Collisions vs. convenience
- 72. OUR SECRET WEAPON Whenpeople come to visit us in Downtown Las Vegas, they find exactly what we found. A place that is vibrant, interesting, and community-focused. And they want to stay, to move their companies here. They get it
- 73. LEARNINGS FROM TED, SUMMITSERIES, SXSW, BIF… Curated Content Serendipity Learning Connections Community
- 74. DOWNTOWN VEGAS EVERY DAY CuratedContent Serendipity Learning Connections Community
- 75. Fremont St. &Las Vegas Blvd.
- 76. Fremont St. &Las Vegas Blvd.
- 77.
- 78.
- 79.
- 80.
- 81.
- 82.
- 83.
- 84.
- 85.
- 86. DOWNTOWN VEGAS MONTHLY CADENCE Week1 – First Friday Week
- 87. DOWNTOWN VEGAS MONTHLY CADENCE Week1 – First Friday Week Week 2 – Tech Week
- 88. DOWNTOWN VEGAS MONTHLY CADENCE Week1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week
- 89. DOWNTOWN VEGAS MONTHLY CADENCE Week1 – First Friday Week Week 2 – Tech Week Week 3 – Fashion Week Week 4 – Catalyst Week
- 90.
- 91.
- 92. RETURN ON COLLISIONS ROC What isthe value of a resident that is out and about in the neighborhood?
- 93. RETURN ON COLLISIONS ROC What isthe value of a resident that is out and about in the neighborhood? 3-4 hours/day
- 94. RETURN ON COLLISIONS ROC What isthe value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week
- 95. RETURN ON COLLISIONS ROC What isthe value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year
- 96. RETURN ON COLLISIONS ROC What isthe value of a resident that is out and about in the neighborhood? 3-4 hours/day x 7 days/week x 40 weeks/year = 1000 ―collisionable‖ hours/year
- 97. RETURN ON COLLISIONS ROC What isthe value of a purposeful visitor that contributes to community?
- 98. RETURN ON COLLISIONS ROC What isthe value of a purposeful visitor that contributes to community? 12 hours/day
- 99. RETURN ON COLLISIONS ROC What isthe value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week
- 100. RETURN ON COLLISIONS ROC What isthe value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year
- 101. RETURN ON COLLISIONS ROC What isthe value of a purposeful visitor that contributes to community? 12 hours/day x 7 days/week x 12 weeks/year = 1000 ―collisionable‖ hours/year
- 102.
- 103. RETURN ON COLLISIONS ROC 1. 100residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 104. RETURN ON COLLISIONS ROC 1. 100residents per acre 2. Street-level activity for residents to collide 3. Culture of openness, collaboration, creativity, and optimism
- 105.
- 106.
- 107.
- 108. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours
- 109. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours per
- 110. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours per acre
- 111. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours per acre per
- 112. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours per acre per year
- 113. RETURN ON COLLISIONS ROC 100,000 ―collisionable‖community hours per acre per year 2.3 COLLISIONABLE HOURS PER SQUARE FOOT
- 114. THE BIG BET 3GUIDING PRINCIPLES Accelerate: 1. Collisions 2. Co-Learning 3. Connectedness And everything else will fall into place… (productivity, innovation, growth, happiness) What will people say about downtown?
- 116. 50% OF HUMANSLIVE IN CITIES
- 117. 75% WILL LIVEIN CITIES IN OUR LIFETIME
- 118. A GREAT BRAND is astory that never stops unfolding.
- 119. A GREAT BRAND, COMPANY isa story that never stops unfolding.
- 120. A GREAT BRAND, COMPANY,CITY is a story that never stops unfolding.
- 121. A GREAT BRAND, COMPANY,CITY is a story that never stops unfolding.