This document summarizes a presentation on developing high-performance rapid assays. It discusses how market demands are driving innovation in rapid test technology towards tests that can provide quantitative results, handle difficult sample matrices, and multiplex. It presents lateral flow assays as the dominant technology but notes challenges in sensitivity, reproducibility, and quantification. The document advocates a systems approach to developing high-performance rapid tests, emphasizing quality materials, reagents, labels, device design, and use of readers to improve results. It profiles opportunities in medical diagnostics, veterinary testing, food/beverage testing, and environmental markets.