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Dublin Convention Bureau Marks 10 Successful Years
- 1. Ten Years 2003/2013WELCOME TO THE MORRISON HOTEL 1
- 2. Ten Years 2003/2013 Dublin Conven7on Bureau Breakfast Briefing Morrison Hotel #meetdcb 2
- 3. Ten Years 2003/2013THIS MORNINGS BRIEFING Briefing welcome Keith McCormack Head of VisitDublin & Events Ireland Overview of 2012 & Sales Ac7vity PlaMorms Sam Johnston & Jenny Finegan Dublin ConvenCon Bureau Social Media PlaMorms for Business Tourism Ian Cleary Razor Coast Fáilte Ireland Web Supports 3
- 4. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Recent Awards Tourism Media Awards City Tourism Best City Conven7on Bureau in Europe MICE Report Awards Celebra7ng 10 years of success! 4
- 5. Ten Years 2003/2013 Dublin Conven7on Bureau Sam Johnston Jenny Finegan Donna Brogan Ciaran McLoone Elizabeth Kenny Keith McCormack Head of Visitdublin & Events Ireland Sales & Marke7ng Research & Iden7fica7on Meet in Ireland – Fáilte Ireland Business Tourism Unit Tourism Ireland Market Offices Dublin Conven7on Bureau-‐ Fáilte Ireland -‐ Structure 5
- 6. Ten Years 2003/2013 €0 €60 €120 €180 €240 €300 €360 €420 €480 €540 €600 2 0 0 9 2 0 1 0 2 0 1 1 9 % Increase €472 *Business Tourism Unit -‐ Fáilte Ireland BUSINESS TOURISM TO IRELAND -‐ Value & Volume* 6
- 7. Ten Years 2003/2013 €0 €6 €12 €18 €24 €30 €36 €42 €48 €54 €60 2 0 0 9 2 0 1 0 2 0 1 1 2 0 1 2 €54.3m €49.7m€48m €39.2m BUSINESS WON -‐ Value in € Millions 7
- 8. Ten Years 2003/2013 19.6% North America Incl. Canada 17.8% Great Britain 11.1% Europe 51.5% Conference Ambassador Prog. €27.9m €9.6m €10.6m €6.2m BUSINESS WON -‐ Source Markets 8
- 9. Ten Years 2003/2013 0 37.5 75 112.5 150 2 0 0 2 2 0 0 6 2 0 1 0 2 0 1 1 2. Dublin 1. London 3. Edinburgh 4. Glasgow 5. Manchester 6. Belfast ICCA -‐ Interna2onal Congress & Conven2on Associa2on 2012 -‐ Dublin performing very well 9
- 10. Ten Years 2003/20132012 OVERVIEW -‐ A busy year for DCB 15Congress Bid Documents 55Site Inspec7ons 2Workshops Meet in London ICCA DesInaIon & Client Lead Exchange 2x Fam visits 20Trade Promo7ons 342 Proposal Documents 10
- 11. Ten Years 2003/2013 0 100 200 300 400 188 192 71 157 134 47 6 5 3 19 9 8 2 0 1 1 2 0 1 2 2 0 1 3 Associa7on Conference Corporate Mee7ngs Event Incen7ve COMPARISON -‐ Annual Enquiries + 5% on the same period last year 11
- 12. Ten Years 2003/20132013 OBJECTIVES -‐ Grow the business for you Increase from €54.3M in 2012 to €57M 5% 10% 8% 30% Increase in North American Associa7on Conference conversions Increase in Associa7on Conference conversions Increase in website leads 12
- 13. Ten Years 2003/2013 Launch Dublin Convention Bureau Partner Portal. Revamp dublinconven7onbureau.com Launch GB Advertising Media Visit New Products. Association Conference. Workshop Meet Dublin in London North America US Assoc. Conference. Fam Trip Dublin Convention Let’s get ready for 2014 January February March April May June July August September October November December Mobile Mobile site/Meeting Planners Destination Toolkit. North America AssociaIons Great Britain Corporate meeIngs & BriIsh AssociaIons Europe Germany Corporate MeeIngs Fáilte Ireland Ambassador Leads AssociaIon Conference Fam Trip Client Gathering US. Digital Campaign MAJOR SALES & Marke7ng ACTIVITIES -‐ in 2013 13
- 14. Ten Years 2003/2013OVERSEAS CAMPAIGN -‐ Adver7sing Direc7on 14
- 15. Ten Years 2003/2013OVERSEAS CAMPAIGN -‐ Adver7sing Direc7on 15
- 16. Ten Years 2003/2013OVERSEAS CAMPAIGN -‐ Adver7sing Direc7on 16
- 17. Ten Years 2003/2013YEAR TO DATE -‐ Enquiries & Business won 2013 !"# $%&'()*+,-,./ 17
- 18. Ten Years 2003/2013DUBLINS BUSINESS PIPELINE -‐ 2013 -‐ 2020 18
- 19. Ten Years 2003/2013 35 Trade Partners 80 GB Mee7ng Planners MEET DUBLIN IN LONDON -‐ Workshop -‐ Wed -‐ July 3rd 19
- 20. Ten Years 2003/2013SALES & MARKETING ACTIVITY -‐ Digital Developments Analyse Review Result of this work 20
- 21. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Partner Portal 21
- 22. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Partner Portal RFP’s sent to designated contacts through the portal Unique log in for each member of events team & GM Report & Analysis tools provide detailed accurate reports & stats for stakeholders Tracking system records responses & 7me taken to respond 22
- 23. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Partner Portal Benefits My leads sec7on -‐ view all DCB RFP’s User friendly form for proposal responses Real-‐7me event status updates from clients Real-‐ 7me business won updates DCB Partner support sec7on Update web & proposal descrip7on facility 23
- 24. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Partner Portal Decline RFP op7ons Response Preview PCO, DMC & Event Producer landing page Op7on dates Commission available Coming Soon 24
- 25. Ten Years 2003/2013DUBLIN CONVENTION BUREAU -‐ Proposal Document 25
- 26. Ten Years 2003/2013 Informa7ve Linked up Concise Love it Easy to Compare Crea7ve Great Support Clear Professional A winner!Time Saving WHAT THE CLIENTS THINK? -‐ New Proposal Document Well considered 26
- 27. Ten Years 2003/2013 Access to leads E-‐Marke7ng Opportuni7es The Dublin Directory Sales PlaMorms -‐ Meet Dublin in London Workshop Fam Trips Site Inspec7ons Bid Documents Representa7on at over 20 trade shows annually Publicity Opportuni7es PARTNERSHIP -‐ PlaMorms 27
- 28. Ten Years 2003/2013SOCIAL MEDIA! -‐ Is this an idea you LIKE? 28
- 29. Ten Years 2003/2013VINTAGE SOCIAL MEDIA! -‐ Is this how you see yours? 29
- 30. Ten Years 2003/2013 Gelng the best out of Social Media PlaMorms for Business Tourism Ian Cleary -‐ RazorCoast SOCIAL MEDIA! -‐ The Benefits 30
- 31. Ge#ng Leads and Conversions1 31
- 32. Content Marke4ng Strategy !" # $%&'" (" # $%)'" *" # $%+,'" 32
- 34. 34
- 35. The Process !" # $%&'()*+","-*./(+0"1*&*2+34" 5" # 6+7'*"$(8'*8'" 9" # :;<)7&*"'4*"$(8'*8'" 35
- 36. What to Write About •5 Tips for Organizing a conference in Ireland •Top Corporate Entertainment ideas in Ireland •10 Tips for Booking a Mee4ng Room in Dublin •7 ideas for a Company Party in Dublin •5 Tourist ANrac4ons in Dublin that you have to see 36
- 37. ANract relevant visitors through your blog 37
- 38. Video can be cap4va4ng and can rank well! 38
- 39. Tips for Video •Transcribe your video •Use Keywords •Keep the video short •Promote your video 39
- 40. Slideshare is a key plaTorm for B2B 40
- 41. Are you inves4ng in your landing pages? 41
- 42. Clear Calls to Ac4on (CTA) are essen4al 42
- 43. Provide encouragement to hand over details! 43
- 44. Be a liNle more pushy… 44
- 45. 45
- 46. Google Alerts -‐ www.google.com/alerts •Email alert based on keywords specified •Delivered direct to your inbox •It’s FREE! 46
- 47. Social Men4on -‐ www.socialmen4on.com •Real-‐4me Alerts -‐ Track and measure what people are saying about you right NOW 47
- 48. Men4on.net – View & respond to alerts within the applica4on 48
- 49. LinkedIn 49
- 50. Find People to Connect with – Advanced Search 50
- 51. LinkedIn Signal -‐ Who is coming to Dublin? 51
- 53. TwiNer 53
- 54. Hunt down the business! 54
- 55. Build Rela4onships with Relevant People 55
- 56. Facebook 56
- 57. Use Apps to Build Email Subscribers 57
- 58. Where to go from here? •Fáilte Ireland Training •Fáilte Ireland Webinar •Fáilte Ireland Online Training •Fáilte Ireland Online Guides 58
- 60. Ten Years 2003/2013 Thank You To the Morrison Hotel 60