Digital Commerce

1. Enhancing Amazon
Technologies
P R E S E N T E D T O :
P R O F . R U P I N D E R G O Y A L
P R E S E N T E D B Y :
G R O U P 1 0 - S E C T I O N H
0 3 5 0 2 9 : K U S H I J A I N
0 3 5 0 1 4 : N A M A N G U P T A
0 3 5 0 6 0 : V I D H I G O E L
0 3 5 0 4 9 : S A M A R T H V A T S

2. Website Analysis
Total tabs- 19
Website Metrics
Stakeholders:
• Companies (Sellers)
• Customers
• Employees
• Affiliated Suppliers

3. Payment System

4. Customer Relationship Management
For Existing Customer
4-6
For New Customer
6-7
Minimum No. of Clicks Customer Reviews
• Provides detailed feeddback
• Autonomy of providing real-
time Product Images
Observation
s
• Providing Referal/Coupon code during Payment
• 24 Hour delivery for Prime Members
• Amazon Pay Later Service
Customer Facilities

5. Customer Relationship Management (Contd.)
• Provids Options for Customer Communication
• Providing step wise details to track Refund
• Freedom of Refund Approval Methods

6. Search Engine Optimization (SEO)

7. Google Ads

8. Social Media Analysis

9. Overview of Amazon's Social Media Performance

10. Amazon Seller Account: The B2B component
Video
Tutorial
Observations
• Feedback at every step of the process
• The database is updated on a real-time basis

11. Inventory Management
In-Stock
Quantit
y
Observations
• The concept of "Buy-Box"
• FBA & FBM methods of supply chain

12. Customer Relationship Management- Seller Perspective
Observations
• The concept of 15-days customer redressal
• Customized "Select Template" section

13. • Encourages collaboration within the seller
community
• Limited human interaction
Customer Relationship Management- The B2B component
Observations

14. Payment System: The B2B component
Observations
• The account details
• Incentive to pay earlier, i.e., less than 7 days

15. Payment System:
The B2B
component
(Contd.)
Observations
• Success metrics
• Marketplace of sellers choice

16. YOU!
THANK