The DesignBUILD 2014 trade show was held from 2-4 April 2014 at the Melbourne Convention and Exhibition Centre. It attracted over 4,722 visitors and featured 200+ exhibitors showcasing new technologies and innovations. Key features included Industry Insights seminars, Project Next sustainable product displays, and a Sustainability Day program. Visitors were architects, builders, designers and others looking to source new products and learn industry trends. Exhibitors engaged with high quality attendees and generated an average of 50 sales leads valued at $96,429 each. Overall exhibitor and visitor satisfaction with DesignBUILD 2014 was high.

1. DESIGNBUILD 2014
POST SHOW REPORT
2 – 4 APRIL 2014 | MELBOURNE CONVENTION & EXHIBITION CENTRE

2. SPONSORS & SUPPORTERS
Event Sponsors:
Leading Partner:
Industry Supporters
& Partners:
Feature Sponsors:
Media Partners:
DesignBUILD 2014 POST SHOW REPORT | 2
Outdoor
SOURCE
com.au DESIGN
Spe+cifier

3. OVERVIEW
Name:
DesignBUILD
Date:
2-4 April 2014
Location:
Melbourne Convention and Exhibition Centre
Number of Visits:
4722
Show Profile:
DesignBUILD is Australia’s largest trade event for the
design, building and construction industry. A leading
business platform, the show brings together 200+
local and international brands who showcase new
technologies and product and solution innovations over
three exciting days. In 2014, DesignBUILD drew focus on
the benefits of building for environmental sustainability,
celebrated on Sustainability Day on 3 April.
Website:
www.designbuildexpo.com.au
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4. 2014 SHOW FEATURES
A full three day program of insightful talks and discussion panels given by some of
the industry’s peak bodies and companies, Industry Insights was DesignBUILD’s best
attended feature in 2014. There were 15 seminars that were presented by 20 influential
speakers, including a keynote by the Australian Building Codes Board.
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PROJECT NEXT
In partnership with Australian Living’s Cameron Rosen, Project Next featured sustainable
products, materials and services for the residential and commercial spaces. Presented in-situ,
visitors were able to view how different products worked together to provide a complete
sustainable solution. Participants included Brickworks, Knauf Insulation and BlueScope.
The inaugural Sustainability Day was celebrated on 3 April. It was designed to
draw focus to the importance of designing and using materials that contribute to
environmental sustainability, through an evening address, seminar program and daily
activities.
Visitors were able to find sustainable products by following the Sustainability Trail. Starting
at Innovation Alley, visitors could collect a map and walk a route around the show floor
that highlighted the top sustainable products on exhibitor stands. These stands were
marked with a green floor tile.
INDUSTRY INSIGHTS SEMINARS
SUSTAINABILITY DAY SUSTAINABILITY TRAIL

5. INNOVATION ALLEY ASKIN NETWORKING BAR
ACIF FORECASTING LOUNGE LIVE TOOL DEMOS DESIGNBUILD TOP TRADIE COMPETITION
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The top 15 innovative products were displayed in this interactive show entrance feature.
Visitors were also able to vote for their favourite innovative product.
ACIF launched their Customised Forecast Dashboard
at DesignBUILD 2014. Visitors could visit the ACIF
Forecasting Lounge to receive one month’s free access to
the Dashboard, providing decision makers with a reliable
and highly accurate compass for business planning.
Event Sponsor ASKIN presented the ASKIN Networking Bar and Nissan Racing
Simulator. Situated adjacent to the ASKIN stand, the bar provided an opportunity to
recharge, relax and network. Food and beverages were available all day, including a BBQ
lunch. The Nissan Racing Simulator challenged racers to a time trial of Mount Panorama.
Visitors who wished to trial, test, demo or buy tools
and equipment on site could visit exhibitors including
JDPower and Malco Products. Visitors could view the
product in action, ask advice from the experts, and find
the best tools for their job.
We found DesignBUILD’s Top Tradie! Presented by Mercedes-
Benz Commercial Vehicles Laverton, visitors submitted their
top Tradie tip to go in the draw to win a prize pack valued at
over $2000. Peter Allan from Victoria won with his tip: When
screwing into old hardwood timber, put soap into the thread
of the screw before screwing it into the timber.

6. VISITOR PROFILE
TOP REASONS TO VISIT:
AVERAGE ANNUAL SPEND
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OVER 20 COUNTRIES WERE
REPRESENTED AT DESIGNBUILD 2014
BREAKDOWN OF VISITORS:
Design, Development, & Engineering
End Cycle Management, Corporate
AVERAGE DWELL TIME
Of visitors to DesignBUILD 2014
had influence over purchases.
Are likely to recommend
products found at the show.
Learn about new
industry trends →
Source new
products →
Compare and
find suppliers →
$3.6
BILLION
97% 71%
3.2
HOURS
Architect
Builder, Contractor
Other
Manufacturer to Retailer
Education
Tradesperson
27%
15%
14%
12%
11%
10%
6%
5%

7. DesignBUILD 2014 POST SHOW REPORT | 7
WHAT VISITORS SAID
“I like to keep up to date with the products
and services available in Australia. I’d certainly
recommend to come to the show if you’re interested
in seeing what’s around and available in the market
place in the building industry.”
“There are things that you don’t see every day. You
get to pick up products and feel them and look at
them. There’s a competitive edge on new items that
are out. I visit the show to stay competitive.”
“I visit DesignBUILD to see what’s around and what
is different in the building industry. It’s been a great
experience today.”
“I came to see some specific products and found
it really easy to find what I was looking for and
navigate my way round quickly. There is a vast
range of impressive products.”
“It’s great to see products that we stock in store
on display. It helps to understand how they are
specified in a commercial environment by seeing
the reality of how they work within a project.”

8. EXHIBITOR PROFILE
TOP REASONS TO EXHIBIT:
Improve brand or product awareness Generate a large volume of sales leads Generate high value sales leads
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→ → →
AVERAGE VALUE OF SALES LEADS: AVERAGE NUMBER OF LEADS
GENERATED AT THE SHOW:
OVERALL EXHIBITOR SATISFACTION:
$96,429 50 75%

9. DesignBUILD 2014 POST SHOW REPORT | 9
WHAT EXHIBITORS SAID
“We chose to exhibit [at DesignBUILD] because of the quality of
people that attend. For us it’s very important to connect with quite
a few different demographics, from architects to engineers through
to builders. We predominantly do a lot of work with commercial
people, but there is also a nice mix of residential as well, so it’s
been a very fruitful show for us. The quality of the people coming
through this year was a bit superior than the last two years and we
put that down to being very targeted in how people have advertised
and a lot of work the the DesignBUILD team has done themselves.
In short, there is a high quality of people, great leads, and we’re
looking forward to doing it again next year. The ASKIN business is
very very pleased and had a great show.”
- Steve Clarke, ASKIN
“People are really gravitating towards the interactive display,
stopping to ask questions. We’ve had a broad range of visitors,
from architects and designers to the discerning home builder and
qualified builders. There’s been some good leads and interest to
use our products holistically and a genuine sense of sustainable
values.”
- Brickworks
“We’ve been seeing lots of architects, building designers and
energy consultants, which is really our target sector. We’ve seen a
steady flow of people walking through, but we’ve also found that
the quality of the people has been fantastic.”
- Chris Davis, Kingspan Insulation
“The quality of the people coming through…you get genuine leads,
and we do get a lot of work through it. The builders, concreters,
developers, architects and engineers – we’ve had a good cross
section of all. There is a lot of genuine interest. The next month is
flat out for me. Very positive, a very good show.”
- Stuart Mann, AUS Cupolex

10. THE DESIGNBUILD TEAM
Steve Maidens
Group Exhibition Director
E: smaidens@divcom.net.au
P: 02 9275 9203
Ali Mead
Exhibition Manager
E: amead@divcom.net.au
P: 02 9275 9209
Jo Hardy
Exhibition Coordinator
E: jhardy@divcom.net.au
P: 02 9275 9212
Rebekah Murphy
Head of Business Marketing
E: rmurphy@divcom.net.au
P: 03 9261 4502
Iva Tay
Marketing Manager
E: itay@divcom.net.au
P: 03 9261 4558
Zoe Stead-Hall
Marketing Executive
E: zsteadhall@divcom.net.au
P: 03 9261 4674
Natalie Cleave
Exhibition Sales Executive
E: ncleave@divcom.net.au
P: 02 9275 9229
Carla Barker
Exhibition Sales Executive
E: cbarker@divcom.net.au
P: 02 9275 9206
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