Digital Media Sapiens is a digital marketing agency that has successfully driven online registrations and engagement for exhibitions hosted by Dubai World Trade Centre. They anticipate record online attendance for upcoming exhibitions Vision X and Gulfood Manufacturing using robust digital campaigns, including over 11 million ad impressions. Digital Media Sapiens has a history of delivering impressive results, such as a three-fold increase in paid registrations, for previous events through targeted online strategies.

1. DIGITAL MEDIA SAPIENS
INNOVATING DIGITAL STRATEGY
AT
DUBAI WORLD TRADE CENTRE
+1-210-446-4134 (US)
050-786-7884 (Dubai)
http://www.digitalmediasapiens.com/ info@socialmediasapiens.com

2. Online registrations and engagement set to reach record levels as Digital Media
Sapiens continue to build on their success leading the digital revolution at
DWTC’s Vision X and Gulfood Manufacturing 2016
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

3. Dubai World Trade Centre, October, 2016
Dubai World Trade Centre (DWTC) will host acclaimed industry exhibitions: Vision X from
25-27 October and Gulfood Manufacturing 7-9 November, with Digital Media Sapiens
(DMS) driving their success by reaching out to international visitors and growing
awareness and registration’s through their staggeringly successful digital campaigns.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

4. With an incredible 11.2 million estimated ad impressions and an expected 200,000 ad
clicks, DMS predict a record number of visitors to this year’s Gulfood Manufacturing
exhibition, which will connect in excess of 35,000 food and beverage processing
professionals to 1500 global suppliers.
The challenges of tapping into this niche market of industry champions will be overcome
by a robust digital marketing campaign, utilising multi-lingual targeting to ensure the key
message to attend is hitting hard, driving ROI!
Vision-X is the only eyewear and eyecare business event in the MENA region, bringing
buyers and sellers together to source new products and brands, catch up with the latest
trends, customers, contacts and industry information.
DMS anticipate they will generate 600,000 ad impressions generating 15,000 ad clicks. The
event is expected to connect over 4000 leading industry buyers with more than 1000
suppliers.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

5. As the preferred digital marketing agency selected for exhibitions at the World Trade
Center, Digital Media Sapiens has an impressive history. Previous campaigns have included
Gulfood 2016, Gitex Shopper 2016, CABSAT 2016, World Art Dubai 2016 and Dubai Motor
Show 2015.
Gulfood is widely considered to be the top trade event in the global food & hospitality
business calendar, the 21st edition earlier this year saw more than 90,000 industry
professionals tread the hallowed halls of DWTC, and more than 9,000 of these were direct
registrations from Digital Media Sapiens all-encompassing online campaign.
Representing more than a three-fold increase in paid registrations, a quick look at the
other top line figures reveals even more impressive results: more than 24 million
impressions across the Google search & display network, more than 200,000 clicks and
more than 300,000 impressions of ads promoted through Facebook with an impressive
CTR of more than 1.5%.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

6. Dubai Motor Show 2015 saw DMS plan the entire digital media marketing strategy and
execute a month-long SEM campaign and the top-line results were hugely impressive,
resulting in the Motor Show receiving more online bookings than ever before.
The team at DMS developed dedicated tactical Search and Display campaigns, combined
with an aggressive YouTube strategy, which formed the starting point and foundation for
the successful campaign.
This regional campaign was then further refined with sophisticated targeting and
remarketing, allied with carefully selected contextual and niche targeting using a
combination of rich media adverts.
Through utilisation of multiple creatives, sizes and formats and with rigorous monitoring
of ad performance, the campaign was continuously optimised to ensure maximum ROI.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

7. “We were delighted to have been responsible for the planning, execution and
implementation of the digital marketing strategy for the Dubai International Motor Show.
It’s testament to the progress and reputation of DMS in Dubai that we were awarded such
a prestigious contract and thanks to the dedication and hard work of our talented team
that we were able to deliver record results. This really validates the underlying ethos of
our whole company - we walk, talk and breathe ROI.” Sangeeta Butani, MD, Digital Media
Sapiens, Dubai.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

8. About Digital Media Sapiens:
Digital Media Sapiens are an award winning
digital media agency headquartered in San
Antonio, Texas with offices located in JLT,
Dubai and India.
The company provides leading edge digital
marketing techniques and social media
strategies including website design and
development, search engine marketing
(SEM), search engine optimization (SEO),
online reputation management (ORM) and
mobile apps for iPhone, iPad, and Android
devices.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE

9. About Digital Media Sapiens:
The company works with a number of high
profile clients including Microsoft, Dubai
World Trade Centre and Dubai Dolphinarium.
They also conduct social media and digital
marketing trainings, workshops and speaking
engagements.
DIGITAL MEDIA SAPIENS INNOVATING DIGITAL
STRATEGY AT DUBAI WORLD TRADE CENTRE
For more information, visit digitalmediasapiens.com.

10. THANK YOU!
+1-210-446-4134 (US)
050-786-7884 (Dubai)
http://www.digitalmediasapiens.com/ info@socialmediasapiens.com