ZM Portfolio | graphics

T +962 79 55 30 607 zaid@zcreations.com www.zcreations.com
Zaid Masannat
Portfolio
architecture | graphics
Design is the essence of all things, it is in everything that surrounds us,
it is the sublime understructure of all created things...
Zaid Masannat
This is the philosophy and the guiding light for Creations since its foundation in 1990. Creations
has a keen emphasis on superior quality design and production. This put Creations on the map
as one of Jordan’s premiere design and advertising agencies.
Creations specializes in corporate branding, corporate literature, exhibition booths, advertising,
architectural and interior design. Combining our forte in architectural and interior design with a
solid experience in branding, gives us the unique advantage of being a truly multidisciplinary
design agency. This wide spectrum of offerings enables us to serve our clients across the board
from logo inception to marketing communications to interior and exterior branding.
Our success stories span over 20 years and some of our clients stayed with the agency for more
than a decade - a true testimony to client satisfaction.
In the past few years founder Zaid Masannat, has been engaged in designing high profile
architectural and interior works such as the Petra and Jarash Visitor Centers with a focus on
interpretation, exhibit design and interior branding. Additionally, we designed trade show
booths for Jordan Tourism Board and USAID/OMT project.
Our strength comes from understanding clients needs and delivering sharp designs that are
superbly executed and delivered on time. Over the past two decades we tackled design
projects in almost all sectors of the economy. Creations also partners with premiere production
houses and third party service providers, allowing us to offer the best possible combinations of
solutions to clients.
Our precise focus on high quality designs and production has earned us an excellent reputation
among our peers. We have handled many accounts for record periods, such as Grand Hyatt
Amman, Standard Chartered Bank, Izzat Marji Group; INJAZ; USAID; GTZ; Archisys; Jordan
Applied University; Zalatimo Brothers for Sweets and UNICEF to name a few.
With our rich and variegated portfolio, numerous design and advertising awards, combined
with an impeccable reputation for always delivering on time, Creations continues its legacy of
proven success.

Zaid Masannat
Portfolio
Corporate Branding
This design competition involved most of the ad agencies in town. My winning design was
personally inaugurated by HM Queen Rania Al Abdulla and then First Lady Hilary Clinton. The
INJAZ logo captures the essence of youth, working in partnership, reaching out for their goals
and ambitions. Branding for all collateral materials was developed with blue and yellow on a
curve for their folders, brochures, invitation cards and other materials.
INJAZ
Izzat Marji Group grew to represent several leading brands in the sanitary ware, kitchen and
bathroom fixtures. They are also leading suppliers of heating, piping and fittings. Finding a
common thread amongst all of their offerings was a challenge. The concept revolves around
water, being the common element in all their offerings, winding in a pipe-like manner to
form the initials of the founder. The brand was launched in a substantial advertising and
media campaign in the local market.
IZZAT MARJI GROUP

Zaid Masannat
Portfolio
Corporate Branding
Zalatimo Brothers for Sweets was formed when the two brothers decided to part way with
their former partners. The two brothers are represented by this bilingual“Z”and“ ” in Arabic.
The branding theme built around that is one of the most successful and lasting we ever
created. It has been consistently applied across all visuals for almost 20 years.
Zalatimo Brothers for Sweets
George Abuzeid are two companies in one. One deals with office furniture and the other is a
major supplier of auto parts in Jordan. The logo plays on this duality forming a unity in a
clean and easily recognizable logotype.
George Abuzeid & Co.

Zaid Masannat
Portfolio
Corporate Branding
The concept of "a building block" was used for this real estate development company in an
elegant yet sophisticated branding theme that was applied consistently across all company
collaterals and advertisements.
Union Land Development Co.
The client’s focus on quality and being‘number one’in his field comes across in a subtle way
in the logo which shows a‘check’mark and a number one. The branding theme colors are
fresh and modern to reflect the forward thinking of the owner.
Master Stationery Industries Co.

Zaid Masannat
Portfolio
Corporate Branding
This educational institute focused on teaching secretarial skills. “Keyboarding”was a central
skill in their curriculum and they wanted the keyboard to be a central part of their logo. We
came up with this dynamic configuration and built around it an eye catching branding
design that transformed the image of this facility.
Sight and Sound
With a plethora of Dead Sea products on the market, we had to come up with a catch design
that could compete in international markets. The fresh use of colors and type, combined
with transparent windows to show the true colors of the product enabled us to complete a
winning product line that is now one of the leading Dead Sea product brands in the market.
Dolmen Dead Sea Products

Zaid Masannat
Portfolio
One of the most comprehensive branding campaigns that we have ever done. This
hospitality college needed everything from printed course descriptions, multimedia
presentations, to flags, certificates and give-aways. The brand was applied consistently across
the board. The unique feature of this branding design was the creation of a‘sub-logo’; the
smiley face with the tag line“redefining hospitality”which was stamped on all materials as a
compliment to the institution’s mission.
Someone said that it is very difficult to design for yourself as a designer. That turned out an
understatement when it came to designing a corporate identity to a very particular
architectural design firm. We transformed their logo and branding from austere and
simplistic to cutting edge world class with this design. One of our all time favourite designs!
Jordan Applied University JAU
Corporate Branding
Archisys

Zaid Masannat
Portfolio
Miscellaneous logos
Corporate Branding

Zaid Masannat
Portfolio
Print
Jorcon (Manaseer Cement)
Corporate folder/brochure
Jordan Valley Authority
Water Resources
Management Conference
Amin Kawar & Sons
Folder
Bana Trading
Folder and brochure

Zaid Masannat
Portfolio
Print
Grand Hyatt Amman
“Orient Express”Christmas
and New Year’s eve promotion booklet
USAID/Wepia Project
Folder & flyers kit
Gulf Circle Tours
Corporate brochure

Zaid Masannat
Portfolio
Print
K-Tower in Abdali
brochure
Ciprolon and Flucand
Product flyers
JREDS
Desk Calendars
Save the Children
3D pop-up flyer

Zaid Masannat
Portfolio
Ads
General ACs Ad campaign -‘Hero’
Standard Chartered Bank -‘We Believe’

Zaid Masannat
Portfolio
Hammoudeh New Milk Pack and Juices Ads
Ads
Grand Hyatt Amman monthly promotions

Zaid Masannat
Portfolio
Ads
Miscellaneous ads

Zaid Masannat
Portfolio
Exhibitions/Trade Booths
Jordan Tourism Board (JTB) Trade Booth Schematic
This trade booth design was in response to a complex set of requirements by JTB.
It mandated a flexible modular design that could fit several trade show layouts
with the maximum number of individual exhibitors in minimum space.
The design concept revolved about the theme“Experience Jordan,”highlighting
major attractions such as Petra, Jarash, Wadi Rum and The Dead Sea. The stand
featured a huge 2-storey mock facade of Al Deir (The Monastery) in Petra on one
end, which led to a surreal corridor of Wadi Rum, where the visitor would be
surrounded by back-lit panoramas of the southern desert over a glass walkway
with real sand below, under the undulating evening sky above complete with
shimmering stars. At the end of the walkway, the experience opens up to a circular
colonnade reminiscent of the Oval Plaza of Jarash.

Zaid Masannat
Portfolio
Jordan Tourism Board (JTB) Trade Booth Schematic
Both sides of the front of the stand would be participatory areas with a juice/cocktail bar
and a small show theatre. These rotating live shows would feature several themes such
as: a real life model covered with Dead Sea mud and a crew would give away Dead Sea
product samples, live dabke, sand bottles making, henna, mosaic making, shrak
(traditional bread) baking with labaneh rolls ...etc. The presentations/shows should
entice all the senses, including smell, taste & touch! Large screens would also feature
movies places with people immersed in‘experiencing Jordan’as a fun destination.

Zaid Masannat
Portfolio
USAID/Water Operator Certification Program | Branding and Expo Booth Design

Zaid Masannat
Portfolio
Packaging
Valencia Gardens (for Hammoudeh Dairy Products Co)
Juice packs line up
Nabil Co for Food Products
Package designs

Zaid Masannat
Portfolio
Client List
Tourism and Hospitality
Grand Hyatt Amman Hotel
Sheraton Al Nabil Towers Hotel
Amman Marriott Hotel
International Traders
Gulf Circle Tours
Kawar Group
Discovery Circle
Philadelphia Tours
Broadway Rent a Car
Grand European North (Norway)
Tansworld Airfreight
Banking & Insurance
Standard Chartered Bank
ABC Bank
Union Bank
NAT Health
Governmental and Non Governmental
USAID / various projects
UNICEF
GTZ
EJADA
SABEQ
Save the Children
INJAZ
National Council of Family Affairs
Jordan Investment Board
Saudi Investment Board SAGIA
Jordan Customs Department
Jordan Valley Authority (JVA)
Petra Development Region Authority (PDTRA)
Jordan Royal Diving Society JREDS
Jordan Inbound Tour Operators JITOA
Amman Municipality
Jordan Media Institute JMI
Jordan Exporters Association JEA
The United States Embassy
Real Estate / Investment / Construction
Izzat Marji Group
Manaseer Group (previously JomoGROUP)
Union Land Co. (ULD)
Archisys
MAG Electromechanical Contractors
Kuwaiti Jordanian Holding Co.
The K-Tower - Abdali Project
Kingdom Holding (Kingdom of Saudi Arabia)
ENMAR
Abraj el-Hijaz (Sharqawi Group)
Bana Trading Co.
Jordan Modern Projects Development JMPD
Al Omar Investments Co.
Dallah Group (Iraq)
Al Masader Trading
Retail / Services
Zalatimo Brothers for Sweets
Geroge Abuzeid & Co.
Kettaneh Group
SIEMENS
General Electric
Chicco
Fastlink
Ideal Group
Rihani Clothing
JAB Clothing
Kidsland
Khalaf National Trading
Innovate
Shiraz Jewellery
Industrial
Nabil Co. for Food Products
Hikma Pharmaceuticals
Dolmen Dead Sea Products
Hammoudeh Dairy Products Co.
Obegi Group (UAE)
Manaseer Cement Co.
Abdeen Industries
Roberts Chocolate Factory
Waqqas Food Products
Al Baraka Farms
Education / Publishing
Jordan Applied University JAU
Jordan Hotel School JHS
Sight & Sound
Spring of Life Publications (USA)
Derek Prince Ministries (UK)

Zaid Masannat
Portfolio
Awards First Prize in a landscape competition for the Garden of Sohar, Oman, 1986.
American Institute of Architects Student Chapter AIAS Fall 1987 Design
Competition, "A Conference Center in Barcelona", Honorable Mention, 173
nationwide in the USA.
International Cities Design Competition, "Visions for the Future", Spring 1989,
Honorable Mention Award, 270 entries from 35 countries.
"Best Booth Design Award" at METS'95 (Middle East Technology Show; Client:
IDEAL Systems, October 1995.
First Prize: IDEAL Group corporate identity design competition; May 95; Included
logo and stationery design as well as the entire corporate image for all four
companies in the group.
First Prize in the“INJAZ”logo design competition. Logo unveiling ceremony by
First Lady Hilary Clinton and Her Majesty Queen Rania Al-Abdullah of Jordan.
Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness
Category; Client: Save the Children. Image Ad.
Gold Award; IAA - Jordan Advertising Awards 2001 Competition; Clothing
Category; Client: Chicco.
Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Public Awareness
Category; Client: INJAZ – Gap Ad.
Silver Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category;
Client: Zalatimo Bros. For Sweets.
Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Public
Awareness Category; Client: INJAZ - Human Resources Ad.
Bronze Award; IAA - Jordan Advertising Awards 2001 Competition; Food Category;
Client: Nabil Co. for Food Products.
Gold Award; IAA - Jordan Advertising Awards 2003 Competition; Non-alcoholic
Beverages Category ; Client Hammoudeh Dairy Products Co.. New Milk Pack Ad.
Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Public Awareness
Category ; Client Save the Children. INJAZ Independence Ad.
Silver Award; IAA - Jordan Advertising Awards 2003 Competition; Package Design
Category ; Client Mazaj Tobacco. Mazaj Mouassel Packages.
Silver Award; IAA - Jordan Advertising Awards 2005 Competition; Recruitment
Category ; Client Creations. Employment Ad for the agency“Deck of Cards”Ad.
Gold Award; IAA - Jordan Advertising Awards 2007 Competition; Home Appliances
Category ; Client Izzat Marji & Sons Co. HENCO Water pipes“The Power of Metal”
Campaign.
Bronze Award; Jordan Web Awards 2009 Competition; Art & Design Category ;
Client: Archisys. Website design award.

ZM Portfolio | graphics

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