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Dbhydraulics.com need of online marketing
- 2. “HE WHO HAS A WHY TO LIVE CAN BEAR ALMOST ANY HOW.” -- Friedrich Nietzsche ©CopyrightedbyUniSoftTechnology
- 3. 1. WHY YOU SHOULD MARKET YOUR BUSINESS ONLINE? ©CopyrightedbyUniSoftTechnology
- 4. 1.1 COST EFFECTIVE Online marketing costs are somewhat inexpensive in comparison with other mediums. ©CopyrightedbyUniSoftTechnology
- 5. 1.2 EASY TRACEABILITY Online marketing allows for statistics to be measured more easily which makes you able to determine exact ROI. ©CopyrightedbyUniSoftTechnology
- 6. 1.3 TARGET AUDIENCE In comparison of other marketing forms online marketing increases your reach in more specific and relevant target audience. ©CopyrightedbyUniSoftTechnology
- 7. “DO WHAT YOU CAN, WITH WHAT YOU HAVE, WHERE YOU ARE.” -- Theodore Roosevelt ©CopyrightedbyUniSoftTechnology
- 8. 2. WHAT COULD YOU DO NOW TO MARKET YOUR BUSINESS ONLINE ©CopyrightedbyUniSoftTechnology Online Marketing is mainly classified into 2 types. Based on certain factors you could choose better option.
- 9. 2.1 AFFORDABILITY ©CopyrightedbyUniSoftTechnology SEO is low cost inexpensive process, ideal for Small Businesses In comparison with SEO, PPC is much expensive. Search Engine Optimization (SEO) Pay Per Click (PPC)
- 10. 2.2 RESPONSE TIME ©CopyrightedbyUniSoftTechnology Takes time for results of the work to take effect. After setup, results are almost instant Search Engine Optimization (SEO) Pay Per Click (PPC)
- 11. 2.3 LONG TERM PERFORMANCE ©CopyrightedbyUniSoftTechnology Will benefit you for long period of time till you rank well on search engines. Will benefit you till you are investing money in the campaign. Search Engine Optimization (SEO) Pay Per Click (PPC)
- 12. 2.4 RETURN ON INVESTMENT ©CopyrightedbyUniSoftTechnology ROI will increase gradually with the time ROI through PPC remains stable Search Engine Optimization (SEO) Pay Per Click (PPC)
- 13. 3. WHAT ARE THE FACTORS OF ONLINE MARKETING ©CopyrightedbyUniSoftTechnology Online Marketing Factors Business Website Online Reputation Social Signals
- 14. 3.1 WHAT ARE THE ELEMENTS OF A GREAT WEBSITE? ©CopyrightedbyUniSoftTechnology Unique, Informative & Authority Content. Hierarchal Structure Easy Navigation User Friendly Interface Search Engine Friendly URLs No Markup Errors Social Media Compatibility
- 15. 3.2 WHAT ARE THE FACTORS BEHIND ONLINE REPUTATION OF A BUSINESS? ©CopyrightedbyUniSoftTechnology Online Presence of Business Business Profiles on Reputed Platforms Services and Product Reviews for Business Engagement on Your Authorized Resources
- 16. 3.3 WHAT IS THE SIGNIFICANCE OF SOCIAL SIGNALS IN ONLINE MARKETING? ©CopyrightedbyUniSoftTechnology Social Signals have a direct and strong impact on SEO. Number of people that like your brand on Facebook Number of Facebook shares Number of Twitter followers Number of tweets mentioning your brand name or including a link to your website Number of people that “have you in their circles” (Google+)
- 17. “IF WE COULD FIRST KNOW WHERE WE ARE, AND WHITHER WE ARE TENDING, WE COULD THEN BETTER JUDGE WHAT TO DO, AND HOW TO DO IT.” -- Abraham Lincoln ©CopyrightedbyUniSoftTechnology
- 18. 4. WHERE IS YOUR BUSINESS STANDS AGAINST YOU COMPETITORS ©CopyrightedbyUniSoftTechnology
- 19. 4.1 BASIC WEBSITE PERFORMANCE Performance Metrics dbhydraulics.com powerhydraulics.com tankjackingequipment s.com Google Indexed 7 19 10 Google Link 0 6 0 IP Address 72.167.183.83 74.84.130.193 209.160.73.200 Last Cached 21st May 2013 19th May 2013 17th May 2013 Canonical Issue Yes No Yes XML Sitemap Not Found Available Available Robots.txt Not Found Available Available HTML Validation No Errors Detected No Errors Detected No Errors Detected Page Rank 1 3 2 Broken Links 1 0 0 Alt Tag Present Present Present DMOZ Listing Not Listed Not Listed Listing Available Yahoo Dir Listing Not Listed Listing Available Listing Available ©CopyrightedbyUniSoftTechnology
- 20. 4.2 SOCIAL MEDIA PERFORMANCE Performance Metrics dbhydraulics.com powerwash.com northerntool.com Facebook Likes 0 1828 59627 Facebook Post Frequency None Medium High Facebook Engagement Worst Good Excellent Twitter Followers 0 36 1918 Twitter Followings 0 0 249 Twitter Post Frequency None Medium High Twitter Engagement Worst Good Excellent LinkedIn Followers 0 14 1465 LinkedIn Post Frequency None None None LinkedIn Engagement Worst Bad Good YouTube Subscribers 0 159 825 YouTube Views 0 98599 1286248 Youtube No. Of Videos 0 150 500+ ©CopyrightedbyUniSoftTechnology
- 21. “ONLY THOSE WHO WILL RISK GOING TOO FAR CAN POSSIBLY FIND OUT HOW FAR ONE CAN GO.” -- T. S. Eliot ©CopyrightedbyUniSoftTechnology
- 22. 5. HOW CAN YOU MARKET YOUR BUSINESS ONLINE? Planning Content Creation / Curation Distribution Social Sharing Analysis ©CopyrightedbyUniSoftTechnology
- 23. 5.1 MARKETING PLAN Prepare a marketing plan based on a strong strategy to achieve your business goals. ©CopyrightedbyUniSoftTechnology
- 24. 5.2 CONTENT CREATION / CURATION Create a compelling story for your audience ©CopyrightedbyUniSoftTechnology
- 25. 5.3 CONTENT DISSEMINATION Promote story to various channels to reach audience. ©CopyrightedbyUniSoftTechnology
- 26. 5.4 SOCIAL SHARING Enhance its sharing on various social channels for better engagement ©CopyrightedbyUniSoftTechnology
- 27. 5.5 ANALYSIS Analyze the impact, observe the scope of improvement and repeat the steps. ©CopyrightedbyUniSoftTechnology
- 28. “IT'S MORE FUN TO ARRIVE A CONCLUSION THAN TO JUSTIFY IT.” -- Malcolm Forbes ©CopyrightedbyUniSoftTechnology
- 29. QUERIES? For more queries or to discuss it in detail. Kindly contact ©CopyrightedbyUniSoftTechnology