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Discover Barilla ,[object Object],[object Object],[object Object],Campaign led to highest sales in category and all time high awareness.
Discover Barilla Print Travel Journal Cinque Terre Amalfi Parma
Discover Barilla Print Travel Journal Umbria Tuscany Parma Tortellini
DiscoverBarilla.com ,[object Object],[object Object],[object Object],[object Object],Homepage
 
 
 
 
DiscoverBarilla.com Postcards Postcards Homepage Users could send real postcards to friends and family as if they were traveling though Italy
DiscoverBarilla.com Postcards Fronts Custom Stamp Back of Postcard
Personality Quiz  Banner Ads (Flash/Rich media) Users could take a quiz to find out which region their personality fit best and then share with friends. Landing Page Send to a Friend
Facebook Extension Facebook User Homepage Facebook Quiz Homepage Facebook Profile Page
Piccolini TV, “Surprise” ,[object Object],[object Object],[object Object]

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