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PASTA project - City recruitment


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As part of our research for the PASTA (Physical Activity through Sustainable Transport Approaches) project, we will be running a two-year survey starting in autumn 2014, which looks at the travel patterns of up to 14,000 people in seven cities across Europe.

Here are some of the activities we have carried out to reach our 2000 participant mark in each of the case study cities: Antwerp, Barcelona, London, Örebro, Rome, Vienna, Zürich

Published in: Government & Nonprofit
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PASTA project - City recruitment

  1. 1. What tactics have each of the seven case study cities been using to recruit participants…? And which city has recruited the most so far?
  2. 2. Renewed partnership with the Italian Rugby Federation for the VI Nations rugby tournament 2016. Video here. Valerio Bernabò testimonial highlighting the WHO’s recommended 150' of active mobility in new brochure, here. A new map on how to reach the Olimpico Stadium by foot or bike, providing cyclists a safe parking areas. Map here. Visitors brochure (here) to encourage public transport used - when in Rome go sustainable! @PASTARoma PASTA prize-giving day, Feb 15, where we gave out 20 folding bikes to 20 winners randomly drawn from those who successfully completed the questionnaire. During the PASTA day, we also took the chance to have a small workshop with contributions from a local NGO (bike2school etc). Video here PASTA Roma
  3. 3. PASTA Vienna’s lottery takes place every 3 months, the chance of winning increases with the number of questionnaires filled in. PASTA Vienna @PASTAWien PASTA had a stand at the Bike Day in Vienna. At a Seniors Club: these seniors just completed a computer course a few weeks ago so the PASTA online survey was a great way to develop their computer skills (17/02/2016) The PASTA project has appeared in several local newspapers and health publications. All press articles here Working closely with a number of ministries and municipal authorities. The Austrian Federal Ministry of Science, Research and Economy shared PASTA via their website. PASTA Vienna At "Fem Vital" event - promote a healthy life style for women. (13-14/11/2015; City Hall of Vienna) @PASTAWien
  4. 4. PASTA Zurich has been working closely with institutes in the recruitment of participants e.g. this open day at Epidemiology, Biostatistics and Prevention Institute Students at the university of Zürich are also a pool of potential participants that has been tapped into and the PASTA team have used both Twitter and Facebook to spread the word on this study. A short 20 second video was developed to promote the project which was shared via digital channels. This video can be watched here. @PASTAZuerich PASTA Zürich
  5. 5. ‘PASTA in lights!’ this was shared at a screen located near a major transport hub in Newham - the Stratford Underground station. Newham article on walking & cycling appeared in the Nov 2015 issue of @ThinkingCities mag. p.20-21 Cycling champions have been photographed giving their support to the PASTA project. PASTA London offers a cash prize for participants in the survey. @PASTALondon PASTA London has over 300 followers and strategically tweets at subject- related associations and key journalists e.g. Peter Walker @ the Guardian PASTA London took the opportunity to hold stakeholder meeting ensuring key practitioners stay in contact. PASTA London
  6. 6. PASTA BCN having been involved in three TV reportages on the project on local television. You can see them all here. A number of newspaper articles, including one in La Vanguardia have ensured recognition of the project at a local level. 6 recruiters were employed to distribute info on PASTA, and recruit potential participants by collecting email addresses at strategic points across the city. @PASTABCN PASTA BCN identified all the mailing lists that they had available to them through the organisation and projects as well as sending workplace emails. PASTA BCN has developed a social media strategy with standardised tweets and taken a targeted approach to linking with relevant organizations to retweet to their followers. PASTA Barcelona PASTA Barcelona created two tee-shirt designs and put them out to vote via Twitter for participants and followers to choose the winning design.
  7. 7. PASTA Örebro linked up with pop up bike shops, where citizens could have their bike check-up for free, to gather participants for the survey. Sending out targeted mailings to citizens in Örebro and workplaces has been a key tactic used to recruit participants in Örebro. Articles & advertorials have been used as a recruitment tactic, selecting specialized and local media to get the word out.. PASTA Örebro
  8. 8. PASTA Antwerp took part in a documentary to raise awareness about the impacts of pollution on our health. Antwerp had two participants writing about PASTA in a blog (one of them was linked to a popular scientific journal). PASTA Antwerp has done recruitment through workplaces presenting the project face-to-face at Nike but also using mailings through workplaces to recruit. @PASTA_Antwerpen Local events have also been a way for PASTA Antwerpen to recruit participants. PASTA Antwerpen has a strong following on Twitter and also use their personal accounts to retweet posts to build up awareness of the project. PASTA Antwerpen In the new: PASTA Antwerpen has had articles in key publications, including Gazet Van Antwerpen and Flanders Today.
  9. 9. | 9Footer The current leaderboard….
  10. 10. This project has received funding from the European Union’s Seventh Framework Programme for research, technological development and demonstration under grant agreement no 602624-2.