How to use the AbilityNet Digital Accessibility Maturity Model.pptx

How to use the AbilityNet Digital Accessibility Maturity Model 21/07/22
How to use the AbilityNet
Digital Accessibility Maturity Model (DAMM)
Robin Christopherson, MBE
Adi Latif
Mark Walker
Thursday 21st July 2022

Welcome
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• Additional captions available:
www.streamtext.net/player?event=AbilityNet
• Slides are available at www.slideshare.net/abilitynet
• Slides, a transcript and recording www.abilitynet.org.uk/DAMM-webinar
• Please use the Q&A window to ask questions
• Feedback form to post-webinar

Panelists
• Robin Christopherson MBE,
Head of Digital Inclusion
• Adi Latif, Accessibility and
Usability Consultant

Agenda
• Intro to the DAMM…
• Totaljobs
• Guided tour
• Top tips
• Q&A with panelists

Poll 1
1. How many employees are there in your
organisation?
2. What is your area of work?
3. How confident do you feel implementing the DAMM?

Video interview with TotalJobs/StepStone

Guided tour
• Familiarise yourself with the documentation
• Download from www.abilitynet.org.uk/DAMM

Download the DAMM

Seven steps
Step 1 Plan You can’t do this alone. This is about culture change. Step 1 is to
identify key people within your organisation who can help.
Step 2 Research Step 2, do your research. We’ve devised a survey for stakeholders to
help gather information on the current state of play.
Step 3 Workshop 1 Your first chance to get everyone together and plot your
organisation’s current state of digital maturity.
Step 4 Draft action plan We’ve designed the DAMM to help you set out an accessibility
roadmap that’s incremental, achievable, and measurable.
Step 5 Workshop 2 Conduct a review of what you discovered in session one and a
chance to set out priorities for digital accessibility.
Step 6 The final report Present the findings and agree on a six-month review.
Step 7 Follow-up Check-in on progress, refine and keep going!

How it works
The scale
Level 1
Informal
Level 2
Defined
Level 3
Repeatable
Level 4
Managed
Level 5
Optimal
Vision
Leadership
Processes
Capability
Procurement
10

Level 1 (Informal) Level 2 (Defined) Level 3 (Repeatable) Level 4 (Managed) Level 5 (Optimal)
Dimension Goal Informal Defined Repeatable Managed Optimal
Vision The organisation has a clearly stated vision about why and how it is
adopting best practise in accessibility and inclusive design
Value of accessibility yet to be fully recognised at
senior level
Vision statement drafted clearly outlining your
aspirational goal to be a digitally inclusive
organisation
Annual review of progress towards achieving
corporate vision for accessibility and inclusion
Annual accessibility review identifies priorities for
action, internal ownership, achievable targets,
evaluation of progress over time, future focus areas
and budgets
Benchmarking reports shared with Board, available
to all external stakeholders and used for future
planning
Focus is on avoiding prosecution and reputational
damage
Disability and accessibility objectives included in
corporate diversity plans
Inclusion and accessibility embedded in business
planning processes
Business advantage of inclusion and accessibility
clearly reflected in internal communications and
events - including support for GAAD etc.
Commitment to accessibility and inclusion clearly
reflected in all corporate communications, events
and brand messaging
Accessibility not yet mentioned on organisation’s
websites or apps
Organisation’s websites and apps have an
accessibility page which mentions standards but no
details about level of compliance or known issues
Accessibility statement on websites and apps
identifies known issues, current plans to remedy and
contact details
Leadership The organisation is committed to investing in the people and resources
needed to deliver its vision
No defined leadership in place Assigning an executive level sponsor or accessibility
lead responsible for defining and shaping
accessibility strategy
Having both an executive level accessibility sponsor
and accessibility lead working together to support
the implementation of the accessibility strategy
Executive level accessibility sponsor with strategic
view across all business areas representing
accessibility at board level
Seen as a leader within the accessibility community
Resources and budget yet to be secured Some budget available Sufficient budget provided with investment strategy
in place
Accessibility recognised by all as 'business as usual'
for all new projects
An early adopter of new external standards
Insufficient knowledge and responsibilities identified
within delivery teams
Appropriate knowledge and responsibilities
identified within delivery teams
Appropriate knowledge and responsibilities
identified in all key staff/teams (e.g.
HR/procurement, etc.)
Collaboration between all key staff/teams to achieve
accessibility goals
Key staff/teams contributing to external standards
development e.g. WCAG
Processes Accessibility and inclusive design activities are embedded in every
stage of the project development lifecycle
Minimal/ad hoc consideration of accessibility for new
or existing projects
Development and testing documentation includes
specific accessibility standards and guidance
Accessibility considerations mandated and included
in standard requirements
Accessibility and inclusive design treated as
'business as usual' at all stages of every project
Innovation and inclusive design excellence
recognised as an advantage across delivery teams
Minimal/ad hoc consideration of disabled user
experience for new or existing projects
Disability and impairments recognised in more
diverse design personas and user testing
Diverse user testing mandated for project sign-off Diverse user experience considered, and tested for,
throughout project lifecycle
A range of individuals with lived experiences of
disability involved in development and usability
testing
Best practice in processes and documentation
shared across partners and community
Capability The organisation has the internal skills and resources it needs to deliver
its vision
Accessibility requirements not mentioned in job
descriptions
Requirements for accessibility identified in key
relevant job descriptions
Requirements for accessibility and/or inclusive
design included in all relevant job descriptions
Digital accessibility training included in induction/on-
boarding for digital teams
Accessibility and inclusion awareness included in
induction/on-boarding for all staff
Specific digital accessibility training/ resources/ tools
yet to be provided to technology staff
Automated testing/ checking tools and
accessibility and disability awareness training made
available
Digital accessibility training (including manual and
automated testing methods) delivered as standard
across all digital teams
Accessibility training strategy fully delivered and
measured
Influence external professional qualification &
membership organisations relating to accessibility
No core digital hub for accessibility communication
and resource sharing
Online space for community conversation and
resources established
Accessibility champions network established Accessibility champions network is active in
supporting teams with training and resources
Procurement The organisation ensures that every purchasing decision contributes to
its vision
Lack of policies and guidance on inclusive
procurement
Guidance provided on how to meet accessibility
requirements in procurement processes
Robust procurement process in use and mandated Procurement decisions routinely also include
diverse user input in selecting product/service
Provide diverse user feedback to partner/ suppliers
to achieve best practice
Minimal steps taken to ensure accessible
procurement - legal compliance assumed
Accessibility requirements applied to procurement
on an ad hoc basis
Require executive sign-off for any non-compliant
procurement
Work with partners/suppliers to embed compliance
in their products
Work together with partners/suppliers to promote
best practice externally
No staff trained on how to select accessible supply
partners
Lead staff trained on how to select accessible
supply partners
All staff involved in procurement decisions trained
on how to select accessible supply partners
Core model
11

12
Level 1
Informal
Level 2
Defined
Level 3
Repeatable
Level 4
Managed
Level 5
Optimal
Value of accessibility yet to
be fully recognised at senior
level
Vision statement drafted
clearly outlining your
aspirational goal to be a
digitally inclusive
organisation
Annual review of progress
towards achieving corporate
vision for accessibility and
inclusion
Annual accessibility review
identifies priorities for
action, internal ownership,
achievable targets,
evaluation of progress over
time, future focus areas and
budgets
Benchmarking reports
shared with Board,
available to all external
stakeholders and used for
future planning
Focus is on avoiding
prosecution and reputational
damage
Disability and accessibility
objectives included in
corporate diversity plans
Inclusion and accessibility
embedded in business
planning processes
Business advantage of
inclusion and accessibility
clearly reflected in internal
communications and events
- including support for
GAAD etc.
Commitment to accessibility
and inclusion clearly
reflected in all corporate
communications, events
and brand messaging
Accessibility not mentioned
on organisation’s websites or
apps
Organisation’s websites and
apps have an accessibility
page which mentions
standards but no details
about level of compliance or
known issues
Accessibility statement on
websites and apps identifies
known issues, current plans
to remedy and contact
details
. .
Evaluating Vision

Summary
Where you are on : EXAMPLE, for you to populate
Level 1
Informal
Level 2
Defined
Level 3
Repeatable
Level 4
Managed
Level 5
Optimal
Vision x
Leadership x
Processes x
Capability x
Procurement x
13

Q&A
Please use the Q&A window, not
the chat window
Slides, transcripts and a recording
of this online event will be made
available

• How to find the time
• How to influence senior colleagues
• How to make it about the people and not WCAG
• How can we raise awareness and get everyone to prioritise accessibility
• Where should the responsibility sit in the organisation?
Q&A

Top Tips to implement the DAMM
• Engage senior management, give them a quick overview of the DAMM, send them
this webinar and explain the benefits
• Put time in your diary to carry out the process – be realistic about time for prep
• Identify key people to get involved from the different areas within the organisation
• Get dates in the diary for the 2 team sessions
• Focus on achievable actions and agree a date to review them

Poll 2
After attending this session, how confident do you feel
implementing the DAMM now?

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• Call our Digital Accessibility Services team on +44 (0)1926 465 247
• Send an email to sales@abilitynet.org.uk
Speak to our accessibility experts

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How to use the AbilityNet Digital Accessibility Maturity Model.pptx