David Escribano Braojos

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This document contains over 40 articles on Facebook marketing terminology and best practices written by David Escribano Braojos between June 2016 and August 2016. The articles cover topics such as Facebook ads, pages, targeting, measurement, policies and more. They provide guidance on using various Facebook tools and features to effectively promote brands and drive outcomes.

Marketing

Facebook Terminology
June 1, 2016
David Escribano Braojos

Creative Best Practices
June 2, 2016
David Escribano Braojos

Creative Considerations for Video in Mobile Feed
June 16, 2016
David Escribano Braojos

Direct Response Best Practices
July 6, 2016
David Escribano Braojos

Gaming Best Practices
July 16, 2016
David Escribano Braojos

How Facebook and Instagram Can Help Email Marketers
July 16, 2016
David Escribano Braojos

Successful Campaigns Best Practices
July 16, 2016
David Escribano Braojos

Creating a Facebook Page
July 17, 2016
David Escribano Braojos

Introduction to Facebook Pages
July 17, 2016
David Escribano Braojos

Messenger: Connect and Communicate With Customers
July 25, 2016
David Escribano Braojos

Ad Auction and Delivery Overview
July 26, 2016
David Escribano Braojos

Ads Create Tool
July 27, 2016
David Escribano Braojos

Buying Channels
July 28, 2016
David Escribano Braojos

Campaign Structure
July 29, 2016
David Escribano Braojos

Facebook and Instagram Marketing Partners
August 1, 2016
David Escribano Braojos

Reach and Frequency Buying on Facebook
August 2, 2016
David Escribano Braojos

Ads Manager
August 3, 2016
David Escribano Braojos

Business Manager
August 4, 2016
David Escribano Braojos

Power Editor (Advanced Advertisers)
August 5, 2016
David Escribano Braojos

App Engagement
August 5, 2016
David Escribano Braojos

App Installs
August 5, 2016
David Escribano Braojos

Boost Your Posts
August 5, 2016
David Escribano Braojos

Clicks To Website
August 5, 2016
David Escribano Braojos

Engaging Your Audience with Interactive Canvas Units
August 5, 2016
David Escribano Braojos

Facebook and TV
August 5, 2016
David Escribano Braojos

Facebook Events: Create, Promote, and Drive Ticket Sales
August 5, 2016
David Escribano Braojos

Offer Claims
August 5, 2016
David Escribano Braojos

Simplifying Lead Generation in a Cross-Device World
August 5, 2016
David Escribano Braojos

Video Views/Video Ads
August 5, 2016
David Escribano Braojos

Website Conversions
August 5, 2016
David Escribano Braojos

Audience Network: Extend the Reach of Your Facebook Campaigns
August 8, 2016
David Escribano Braojos

Reaching a Multicultural Affinity Audience
August 8, 2016
David Escribano Braojos

Targeting - Core Audiences
August 8, 2016
David Escribano Braojos

Targeting - Custom Audiences
August 9, 2016
David Escribano Braojos

Targeting - Lookalike Audiences
August 9, 2016
David Escribano Braojos

Turn Shoppers Into Buyers With Dynamic Ads
August 9, 2016
David Escribano Braojos

Using Facebook Pixel to Measure, Optimize, and Build Audiences for
Campaigns
August 9, 2016
David Escribano Braojos

Ad Reporting
August 10, 2016
David Escribano Braojos

Direct Response Measurement Solutions
August 10, 2016
David Escribano Braojos

Facebook SDK
August 10, 2016
David Escribano Braojos

Ad Policies for Content, Creative, and Targeting
August 10, 2016
David Escribano Braojos

Audience Insights
August 10, 2016
David Escribano Braojos

Marie-Christine interned in the Corporate Marketing Department at Bankers Financial Corporation. She helped manage social media accounts for several of the company's subsidiaries, including Facebook, LinkedIn, Twitter, and Google+. Some of her responsibilities included researching and posting relevant articles, managing contests and promotions, and engaging with customers. She also created podcasts and used Photoshop to design graphics for the company's social media platforms.

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Iñaki Tovar

SEO for Associations

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Key Opinio Leaders in fashion industry

Fashionbi

This document discusses key opinion leaders (KOLs) in the fashion industry and their impact on marketing. It notes that KOLs have become a new marketing platform due to their large social media followings. Examples are provided of different strategies used by KOLs and brands for product advertising, including embedded advertising, acting as brand spokespersons, and limited edition collaborations. The document also examines trending methods used by KOLs, such as e-commerce platforms and live streaming, and the impact of KOL marketing specifically in China.

How to go viral on a budget using Digital PR.pptx

AlexHickson3

The document discusses how to go viral on a budget using public relations (PR). It recommends tying a product or idea into a current trend, validating the trend, identifying the target audience, crafting a compelling pitch, and developing an effective outreach strategy. Specifically, it outlines how the author launched an unknown brand called "2020 Scent" that generated over £20,000 in revenue with a campaign costing under £10 by tying scented products to viral trends from that year.

5 Keys To Elevate Your Basketball Promotions | Newspaper

Upland Second Street

This document provides information and best practices for running a college basketball bracket promotion. It discusses selling the promotion 2 months in advance, planning the promotion 3 months in advance, running a variety of related promotions, and promoting the bracket 1 month out. Case studies are presented from the Atlanta Journal-Constitution, KKFN radio in Denver, and WPSD TV in Paducah. The document recommends running an upfront 3-in-1 bracket, selling packages to multiple sponsors, and promoting through various media including social media, email, display ads, and radio/TV. Sample package deals and timelines are also presented.

4 Practices for Video Success in 2017

Julian Cole

The document provides a recap of learnings for video tactics in 2017 based on research from 2016. It discusses four key areas: 1) Using video to make a cultural splash by identifying platform insights and innovative uses of technology, 2) Optimizing video for social feeds by testing content developed specifically for feeds, 3) Skipping the skip button on YouTube ads by including certain elements to increase view-through rates, and 4) Building effective Snapchat lenses by testing different creative approaches to increase usage. The overall goal is to break through video clutter and understand evolving online video opportunities.

This document provides information about running a college basketball bracket promotion, including: 1. Contact information for PromotionsLab representatives and an overview of the Promotions Platform. 2. Details on running an "Upfront 3 in 1 Bracket" promotion that allows participants to enter 3 separate bracket contests for a single registration. 3. Case studies showing how radio, TV, and newspaper stations have successfully run basketball bracket promotions, including promotion strategies, packages offered to sponsors, and results. 4. Tips for running a variety of associated promotions, planning the bracket promotion 3 months in advance, selling sponsor packages 2 months out, and promoting the contest 1 month out.

When Content is Bae

James Cabrera

This document appears to be a transcript from a presentation titled "When Content is Bae" given at the BIG DESIGN Conference 2016. The presentation discusses designing for content products and platforms, focusing on mission, style, language, users, collaboration, distribution, and monetization. It emphasizes the importance of standing for a clear mission, designing for voice, leveraging different platforms, and collaborating over competing.

Social Media Strategy Workshop [Female Entrepreneurial Week]

Chrysopigi Vardikou

This document outlines steps for developing an effective social media strategy. It recommends beginning by understanding your audience through creating 1-4 personas. The strategy should then align social media goals with business goals by creating S.M.A.R.T. goals. Understanding competitors allows opportunities to be identified. An audit of current social media presence shows what is and isn't working. The strategy selects key social channels and sets up professional accounts. A content calendar is created to maintain consistency. Progress is tracked against goals and adjustments are made as needed. Tips include choosing optimal post lengths, graphic sizes, and experimenting regularly.

Facebook Best Practices 2021

The Orchard

Facebook is the largest social network worldwide with over 2.74 billion monthly active users. The document provides tips and best practices for using various Facebook tools to engage fans and share content as a musician or band. It discusses creating an artist page, optimizing posts, using features like live video, stories, premium music videos, and analyzing insights. The overall aim is to successfully manage a Facebook page and improve engagement with followers.

Behind the Scenes With Bing Ads - SEWConnect Miami 2016

Christi Olson

Is Bing just a search engine? Or has it evolved into something more because of how Microsoft is leveraging big data across products to make our digital lives seamlessly integrated. Let's talk about the bigger picture and the strategy of Bing within Microsoft and its impact to search. Let's dig in with a brief overview of what happened in 2015 along with a tactical look at what you need to know to make the most of the new features. Then let's talk about what you can expect from @Bing and @BingAds in 2016 with a sneak peek at what is coming. Do you have questions? Come ask them.

Social Media and Blogging in 2019 and Beyond

Leslie Samuel

Making Social Media Make Money: Ten Strategies

Affiliate Summit

The document outlines 10 strategies for generating revenue through social media platforms such as blogs, podcasts, YouTube, Facebook and Twitter in an ethical manner. The strategies are: 1) Make lots of friends on social media, 2) Aggregate and curate content to create value for producers and users, 3) Create great, high-quality content, 4) Monetize blogs and content through ads, affiliates and info products, 5) Engage in micro-selling and promotions, 6) Leverage video content, 7) Use customer service as a marketing tool, 8) Develop apps to make social media use easier, 9) Promote products and services through free content and engagement, and 10) Create an online community.

Content Marketing Strategy 2017

WRite Things

The document discusses developing a content marketing strategy for 2017. It emphasizes the importance of understanding the target consumers, their tastes, and emotions. It recommends using available software to research the market and competitors, but to develop the strategy through discussions with colleagues. The strategy should account for constant changes in digital technologies and consumer preferences. An effective 2017 strategy will utilize the website, social media, and mobile phones to share content and encourage engagement and calls to action from visitors.

SocialMediaforLoanOfficers

Ryan Minard

The document discusses strategies for using social media, specifically Facebook and LinkedIn, to market a loan officer's business. It provides tips for creating engaging content such as client testimonials, photos from client closings, explaining mortgage terms, sharing inspirational quotes, publishing market statistics, and asking opinion questions to generate audience interaction. The overall message is that social media can be leveraged to build trust, establish expertise, and develop business by helping customers and clients.

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The document summarizes a presentation on using social media for presentations. It discusses researching the audience using social media, conducting research on topics, setting expectations and goals, creating a content schedule, monitoring engagement, and measuring results through metrics like website traffic, social media followers, and responses to offers. It also provides an example of a tournament that saw increased ticket sales and online engagement by implementing a social media plan.

Effective zero-volume keyword research and why it’s important

Mark Williams-Cook

How to Turn FANS into Customers: Making Money with Social Media

Jay Berkowitz www.TenGoldenRules.com

The document outlines 10 strategies for generating revenue through social media: 1) Make lots of friends on social networks 2) Use social commerce through platforms like Facebook and Foursquare 3) Create great content like blogs, podcasts, and videos 4) Monetize content through ads, affiliates, and selling information products 5) Leverage daily deals sites like Groupon 6) Use video marketing 7) Monitor social media for customer service 8) Promote products and services through social media 9) Create an online community 10) Cascade content across multiple social media platforms to maximize exposure. The overall message is that building an engaged audience on social media can be monetized in these various ways.

Effective zero-volume keyword research and why it’s important

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Nike - Social Media Strategies (Digital Marketing Today: F16)

Julian Gamboa

As part of the Digital Marketing Today course offered at the Haas School of Business by LinkedIn Top Voice for Marketing and Social Media, Julian Gamboa, students are required to look at a company's social media efforts and suggest better strategies. CREDITS Client: NIKE Project Director: Julian Gamboa Project Manager: Jaskirat Gaelan Project Team: Mikuto Murayama, Arah Go, Richard Mashiko, Rafaela Marone

Social Media Presentation

Dallas Keefe

This document outlines social media strategy and goals for 2016. It analyzes strengths, weaknesses, opportunities and threats. Key goals are to increase organic Facebook likes by 8,400 and paid likes by 36,000 to reach 100,000 total likes. Instagram goals are to increase followers by 3,700 per month to reach 100,000. Engagement will be increased through contests, questions, hashtags and video. Video content will be a focus to capitalize on its high engagement rates.

Social Media Strategy

Sarah Katz

The social media strategy document outlines the Theatre Strike Force's goals of establishing an online brand presence and promoting their club. Their objectives include increasing followers on Twitter and visual content on Facebook. Their brand persona is conversational, relatable, fun, and engaging. Key dates include upcoming shows in August, September and October. Roles include social media chairs who will post and engage, and PR chairs who will create event pages. Metrics like followers, engagement, and website traffic will be tracked.

From Subreddits To Search: Maximizing Your Brand's Impact On Reddit

Search Engine Journal

The search landscape is undergoing a seismic shift, and Reddit is at the epicenter. Google's Helpful Content Update and its $60 million deal with Reddit, coupled with OpenAI's partnership, have catapulted Reddit's real-time content to unprecedented heights. Check out this insightful webinar exploring the newfound importance of Reddit in the digital marketing landscape. Learn how these changes make Reddit an essential platform for getting your brand and content in front of evolving search audiences. You’ll hear: - The evolution of Reddit as a major influencer on SERPS over the years. - The impact of recent changes and partnerships on Reddit’s place in search. - A comprehensive look at Reddit, how it works, and how to approach it. - Unique engagement opportunities presented by Reddit. With Brent Csutoras, a Reddit expert with over 18 years of experience on the platform, we’ll delve into the intricacies of Reddit's communities, known as Subreddits, and how to leverage their power without compromising authenticity or violating community guidelines in the age of AI-driven search experiences. Don't miss this opportunity to stay ahead of the curve and leverage Reddit for your brand's success.

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1. Facebook Terminology June 1, 2016 David Escribano Braojos

2. Welcome to Marketing on Facebook June 1, 2016 David Escribano Braojos

3. Brand Best Practices June 1, 2016 David Escribano Braojos

4. Creative Best Practices June 2, 2016 David Escribano Braojos

5. Creative Considerations for Video in Mobile Feed June 16, 2016 David Escribano Braojos

6. Direct Response Best Practices July 6, 2016 David Escribano Braojos

7. Gaming Best Practices July 16, 2016 David Escribano Braojos

8. How Facebook and Instagram Can Help Email Marketers July 16, 2016 David Escribano Braojos

9. Successful Campaigns Best Practices July 16, 2016 David Escribano Braojos

10. Creating a Facebook Page July 17, 2016 David Escribano Braojos

11. Introduction to Facebook Pages July 17, 2016 David Escribano Braojos

12. Messenger: Connect and Communicate With Customers July 25, 2016 David Escribano Braojos

13. Ad Auction and Delivery Overview July 26, 2016 David Escribano Braojos

14. Ads Create Tool July 27, 2016 David Escribano Braojos

15. Buying Channels July 28, 2016 David Escribano Braojos

16. Campaign Structure July 29, 2016 David Escribano Braojos

17. Facebook and Instagram Marketing Partners August 1, 2016 David Escribano Braojos

18. Reach and Frequency Buying on Facebook August 2, 2016 David Escribano Braojos

19. Ads Manager August 3, 2016 David Escribano Braojos

20. Business Manager August 4, 2016 David Escribano Braojos

21. Power Editor (Advanced Advertisers) August 5, 2016 David Escribano Braojos

22. App Engagement August 5, 2016 David Escribano Braojos

23. App Installs August 5, 2016 David Escribano Braojos

24. Boost Your Posts August 5, 2016 David Escribano Braojos

25. Brand Awareness: Earning Reach and Attention August 5, 2016 David Escribano Braojos

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28. Facebook and TV August 5, 2016 David Escribano Braojos

29. Facebook Events: Create, Promote, and Drive Ticket Sales August 5, 2016 David Escribano Braojos

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31. Simplifying Lead Generation in a Cross-Device World August 5, 2016 David Escribano Braojos

32. Video Views/Video Ads August 5, 2016 David Escribano Braojos

33. Website Conversions August 5, 2016 David Escribano Braojos

34. Audience Network: Extend the Reach of Your Facebook Campaigns August 8, 2016 David Escribano Braojos

35. Reaching a Multicultural Affinity Audience August 8, 2016 David Escribano Braojos

36. Targeting - Core Audiences August 8, 2016 David Escribano Braojos

37. Targeting - Custom Audiences August 9, 2016 David Escribano Braojos

38. Targeting - Lookalike Audiences August 9, 2016 David Escribano Braojos

39. Turn Shoppers Into Buyers With Dynamic Ads August 9, 2016 David Escribano Braojos

40. Using Facebook Pixel to Measure, Optimize, and Build Audiences for Campaigns August 9, 2016 David Escribano Braojos

41. Ad Reporting August 10, 2016 David Escribano Braojos

42. Brand Measurement Solutions August 10, 2016 David Escribano Braojos

43. Direct Response Measurement Solutions August 10, 2016 David Escribano Braojos

44. Facebook SDK August 10, 2016 David Escribano Braojos

45. Ad Policies for Content, Creative, and Targeting August 10, 2016 David Escribano Braojos

46. Audience Insights August 10, 2016 David Escribano Braojos

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