David Bunnell at SIC2012
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From Type Slugs to Tweets (and many stops in-between) David Bunnell began his media career as a sport reporter for the The Alliance Daily Times Herald, a small town daily newspaper in Nebraska. This was in the early-1960’s. At the time, newspapers (and other print publications) were assembled from single lines of lead type called slugs. These slugs were paintakingly created on linetype machines, wierd beasty looking mechanical monsters with 90-character keyboards. Over a span of 50 years, Bunnell has seen amazing, largely unforeseen advances in media technology. He has often been the first or among the first to use these technologies as somehow he has always been on the cutting (or bleeding) edge. From type slugs to the IBM Seletric to word processors to desktop publishing, fax blasting, CD-ROM publishing, interactive media, the Internet, Web 2.0, blogging, microblogging, social media marketing, tweeting, photo-sharing, location-based networking, and all the rest, he has seen it all—and mastered much of it. A fascinating look at how media technology has changed over the last 50 years and how this in turn has transformed our world.
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Editor's Notes
- Called linotype machine because it cast lines of type instead of individual letters
- Film had to be cut into forms that then could be made into plates for the printing press
- July 1987 issue PC World Gates Centerfold