1) The document discusses using Couchbase NoSQL technology to store data for social network games, which have huge concurrent requests but require low response times.
2) Traditional SQL databases have limitations for these workloads, including being centralized, rigid schemas, and unnecessary overhead. Couchbase is a distributed key-value store that keeps active data in RAM for fast access.
3) While Couchbase helps with scaling and performance, challenges remain around data modeling, concurrency control, and debugging. The document proposes an SNS Storage Engine layer and tools to address these issues.