Shared at "Data-Driven Design for User Experience" with Le Wagon Tokyo, 25 Aug
https://www.meetup.com/ja-JP/Le-Wagon-Tokyo-Coding-Station/events/280067831/
In UX design, data means the voice of users (customers) and actionable insights that are beyond just numbers. Hearing these voices through user research and usage analytics is a critical process of building a human-centric design. Based on data-driven design, UX designers, product managers, and even senior management can listen to the inner voice of users and extrapolate those to discover a user journey for clear call-to-action and unwavering customer loyalty.
At this webinar, our guest speaker Emi Kwon, UX Design Director at Metlife, will walk you through the basics of data-driven design as well as share some tips and tricks for making data-driven design your value proposition as a product manager/ UX specialist.
Agenda:
✔️ Data ecosystem — Data lake, data warehouse…what does it mean for UX?
✔️ Small data and big data — the opportunities and pitfalls
✔️ Research method basics — qualitative, quantitative or triangulated
✔️ Usage analytics and A/B testing
✔️ What about COVID-19 and remote usability testing?
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Evolving your Design System: People, Product, and Processuxpin
You'll learn:
How to create and maintain a design system over several years
How people, process, and product change alongside a design system
Lessons learned from growing the Linkedin design system
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
In this talk we’ll uncover our journey in creating a Design System for Skyscanner and share our learnings on how we sold it to the business by proving its worth. We’ll talk through some of the design and tech considerations we’ve made and share the tools and techniques which have helped us along the way.
How to build a great user experience design portfolio and tell stories that get you hired. By Troy Parke and Patrick Neeman, presented at the Seattle Information Architecture & User Experience Meetup. Thanks Misty Melissa Weaver!
Evolving your Design System: People, Product, and Processuxpin
You'll learn:
How to create and maintain a design system over several years
How people, process, and product change alongside a design system
Lessons learned from growing the Linkedin design system
Your guide to picking the right User Interface (UI) and creating the best User Experience (UX) in just a short amount of time. Learn how to quickly create mockups, landing pages, and build mock integrations that turn into large ideas.
Have more questions about UX/UI? Contact mvp@koombea.com for additional information or questions and we will get back to you shortly.
In this talk we’ll uncover our journey in creating a Design System for Skyscanner and share our learnings on how we sold it to the business by proving its worth. We’ll talk through some of the design and tech considerations we’ve made and share the tools and techniques which have helped us along the way.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
How to Leverage AI to Enhance UI TestingApplitools
See real-world examples of Visual AI in action with tips for getting the most out of visual AI for UI/UX testing in this exclusive event from Applitools and TTC.
On-demand recording and session materials at applitools.com
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
The SlideShare presentation consists of the summary of the Design System 101 Workshop, as presented by UX Gorilla with Mayank Dhawan.
Link of the event: https://bit.ly/2RwN4RF
The workshop took place on December 01, 2018 at 91springboard, Jhandewalan Extension, New Delhi.
This event was for designers, developers or members of the product team to help them with a clear understanding and give them useful ideas to make better decisions, help their teams to save time so that they can do things they would enjoy.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
NUX Newcastle Sept 2015 event - James Oliver, a User Experience Consultant, offered useful tips & pointers for those looking to facilitate some user interview research sessions – for beginners as well as good reminders for those with some experience. This was followed by an activity where teams picked from a lucky dip of research topics, brainstorm questions and formulated these into interview scripts. After a few rounds of practicing interviewing, the talk will end with tips on how to analyse the results and what can be done next.
This was a presentation done for a basics of UI/UX for basecode.
For more informaton, you can reach out to me on
Aroyewun Babajide
aroyewunbabajide@gmail.com
https://twitter.com/damaroy
https://www.linkedin.com/in/aroyewunbabajide/
https://www.behance.net/damaroy
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
SPS Utah 2016 - Unlock your big data with analytics and BI on Office 365Brian Culver
SharePoint Saturday Utah has begun with a great crowd. I presented my session "Unlock your Big Data with Analytics and BI on Office 365" which is a Level 200 class. In my session I discuss how companies have huge amounts of data waiting to be explored. With Azure HDInsights (Microsoft's Hadoop cluster solution in partnership with Nortonworks) you can realize the value of your data. With Microsoft Excel 2013 and Office 365, you have a complete platform for BI solutions and services. PowerPivot, Power View, Power Query, Power Map and Power BI Sites empowers users analyze and make decisions using structured and unstructured data.
Attendee Takeaways:
1. Learn to setup and configure HDInsights on Microsoft Azure.
2. Understand how to use Excel for BI capabilities.
3. Build a BI Dashboard in Office365.
SPT 104 Unlock your big data with analytics and BI on Office 365Brian Culver
SharePoint Fest Denver 2016
SPT 104 - Unlock your Big Data with Analytics and BI on Office 365
Brian Culver, MCM - Invited Speaker
Companies have huge amounts of data waiting to be explored. With Azure HDInsights you can realize the value of your data. With Microsoft Excel 2013 and Office 365, you have a complete platform for BI solutions and services. Power BI allows companies to manipulate and study a variety of data points, gain actionable insights and share their insights. PowerPivot, Power View, Power Query, Power Map and Power BI Sites let users analyze and make decisions using structured and unstructured data.
Attendee Takeaways:
1. Learn to setup and configure HDInsights on Microsoft Azure.
2. Understand how to use Excel for BI capabilities.
3. Build a BI Dashboard in Office365.
We’ve all had discussions about the great ‘UX’ of a product, or the poor ‘UI’ of a website. Is it a secret language you will never be lucky to know more about it?
Actually, it is very simple, For example: While User Experience is a bunch of tasks focused on optimization of a product for effective and enjoyable use; User Interface Design is its complement, the look and spirit, the presentation and interactivity of a product.
In the modern day when people develop hundreds of software applications, websites or mobile apps the term UX (User Experience) is getting more and more significant, particularly in the IT industry.
How to Leverage AI to Enhance UI TestingApplitools
See real-world examples of Visual AI in action with tips for getting the most out of visual AI for UI/UX testing in this exclusive event from Applitools and TTC.
On-demand recording and session materials at applitools.com
Design and its fundamental process have changed with time, growing challenges among the users, devices and different platforms for UI and UX process.
In Design Fundamentals, a day-long thorough workshop, we will try to understand the fundamentals of UI and UX process, and follow the standard process and approaches to create a user-centric design. With basic Design Principles as the the backbone for our design, of course!
A presentation on UX Experience Design: Processes and Strategy by Dr Khong Chee Weng from Multimedia University at the UX Indonesia-Malaysia 2014 that was conducted on the 26th April 2014 in the Hotel Bidakara, Jakarta, Indonesia.
This presentation was made by me for a basic level UI and UX training in my company. The presentation has also been designed from a UI and UX perspective and has been kept minimalistic. The presentation also contains several other important topics like the work culture in my company, Our process of developing a presentation and a short brief on E commerce platforms.
Working with frog's UX experts, Melinda curated, collated and edited the GE User Experience Playbook for all those charged with designing GE products and services.
The SlideShare presentation consists of the summary of the Design System 101 Workshop, as presented by UX Gorilla with Mayank Dhawan.
Link of the event: https://bit.ly/2RwN4RF
The workshop took place on December 01, 2018 at 91springboard, Jhandewalan Extension, New Delhi.
This event was for designers, developers or members of the product team to help them with a clear understanding and give them useful ideas to make better decisions, help their teams to save time so that they can do things they would enjoy.
UX STRAT Online 2021 Presentation by Jessa Parette, Capital OneUX STRAT
These slides are for the following session presented at the UX STRAT Online 2021 Conference:
"How to Measure Design Quality"
Jessa Parette
Capital One: Head of Design - Strategy, Research & Systems
NUX Newcastle Sept 2015 event - James Oliver, a User Experience Consultant, offered useful tips & pointers for those looking to facilitate some user interview research sessions – for beginners as well as good reminders for those with some experience. This was followed by an activity where teams picked from a lucky dip of research topics, brainstorm questions and formulated these into interview scripts. After a few rounds of practicing interviewing, the talk will end with tips on how to analyse the results and what can be done next.
This was a presentation done for a basics of UI/UX for basecode.
For more informaton, you can reach out to me on
Aroyewun Babajide
aroyewunbabajide@gmail.com
https://twitter.com/damaroy
https://www.linkedin.com/in/aroyewunbabajide/
https://www.behance.net/damaroy
Deorwine is the best IT Company in India provides the best UX/UI Design Solution. UI and UX design services providing by high-level specialists for web, mobile, applications, and services. For any query call us at +91-911-611-5717.
Visit us: https://deorwine.com/ui-ux-design/
SPS Utah 2016 - Unlock your big data with analytics and BI on Office 365Brian Culver
SharePoint Saturday Utah has begun with a great crowd. I presented my session "Unlock your Big Data with Analytics and BI on Office 365" which is a Level 200 class. In my session I discuss how companies have huge amounts of data waiting to be explored. With Azure HDInsights (Microsoft's Hadoop cluster solution in partnership with Nortonworks) you can realize the value of your data. With Microsoft Excel 2013 and Office 365, you have a complete platform for BI solutions and services. PowerPivot, Power View, Power Query, Power Map and Power BI Sites empowers users analyze and make decisions using structured and unstructured data.
Attendee Takeaways:
1. Learn to setup and configure HDInsights on Microsoft Azure.
2. Understand how to use Excel for BI capabilities.
3. Build a BI Dashboard in Office365.
SPT 104 Unlock your big data with analytics and BI on Office 365Brian Culver
SharePoint Fest Denver 2016
SPT 104 - Unlock your Big Data with Analytics and BI on Office 365
Brian Culver, MCM - Invited Speaker
Companies have huge amounts of data waiting to be explored. With Azure HDInsights you can realize the value of your data. With Microsoft Excel 2013 and Office 365, you have a complete platform for BI solutions and services. Power BI allows companies to manipulate and study a variety of data points, gain actionable insights and share their insights. PowerPivot, Power View, Power Query, Power Map and Power BI Sites let users analyze and make decisions using structured and unstructured data.
Attendee Takeaways:
1. Learn to setup and configure HDInsights on Microsoft Azure.
2. Understand how to use Excel for BI capabilities.
3. Build a BI Dashboard in Office365.
This talk was originally given at the Internet Summit in Raleigh, NC on November 7, 2012.
In this presentation, we tackle several topics:
- ux trends
- ux tools
- ux as a philosophy
- ux as a discipline
Unlock your Big Data with Analytics and BI on Office 365Brian Culver
Companies have huge amounts of data waiting to be explored. With Azure HDInsights you can realize the value of your data. With Microsoft Excel 2013 and Office 365, you have a complete platform for BI solutions and services. Power BI allows companies to manipulate and study a variety of data points, gain actionable insights and share their insights. PowerPivot, Power View, Power Query, Power Map and Power BI Sites let users analyze and make decisions using structured and unstructured data.
Attendee Takeaways:
1. Learn to setup and configure HDInsights on Microsoft Azure.
2. Understand how to use Excel for BI capabilities.
3. Build a BI Dashboard in Office365.
Designing Outcomes For Usability Nycupa Hurst FinalWIKOLO
MarkoHurst.com :: My topic of discussion at the Feb 17 2009 NYC UPA.
Even as the pace of society, business, and the Internet continue to increase, many budgets and time lines continue to decrease. To compound this issue, there is a serious disconnect between business goals, user goals, and what visitors actually do on your site. UX practitioners need a simple and efficient way to reconcile these diverse needs while taking action on their data. Join us to learn about a new method for incorporating quantitative data such as web analytics and business intelligence into your qualitative user experience deliverables: personas, wireframes, and more. This presentation will include discussions of online business models, feedback loops for ensuring cross-discipline collaboration, and ongoing revisions.
A "how-to" guide on creating successful websites or Apps. The three elements are (1) Design for User Tasks (2) Design for Flexibility (3) Design for Measurement. The presentation introduces numerous practical methodologies, e.g., The Application Mountain, The Water Mill Development Model, Onion Governance, and the User Task Matrix. Practical examples are taken from work at Scandinavian Airlines, Tryg Insurance, and Maersk.
Creating great websites and applications is hard work. There are so many aspects to juggle; so much complexity to control. You have to understand the needs of your users, get buy-in from stakeholders, organize lots of content and create an intuitive interface. This is no small order.
Fortunately, nForm has created a simple resource to pass on a little of what we’ve learned about planning for great design. Our User Experience Cards feature tried-and-true methods for designing better interactive products of all kinds--from online stores to corporate intranets to mobile apps.
Learn about why these methods are needed, how they can help you achieve success, and how you can use the User Experience Cards to plan your own projects.
Designing Better Applications, Website and IntranetsDennis Breen
Creating great websites and applications is hard work. There are so many aspects to juggle; so much complexity to control. You have to understand the needs of your users, get buy-in from stakeholders, organize lots of content and create an intuitive interface. This is no small order.
Fortunately, nForm has created a simple resource to pass on a little of what we’ve learned about planning for great design. Our User Experience Cards feature tried-and-true methods for designing better interactive products of all kinds--from online stores to corporate intranets to mobile apps.
Learn about why these methods are needed, how they can help you achieve success, and how you can use the User Experience Cards to plan your own projects.
With the expertise of our CEO, we've put together a webinar about MVP readiness. If you're low on time, budget, and resources, build a lean solution. A minimum viable product has enough design and development to launch within a shorter time frame. Not only do you save time and money, you'll be able to make iterations and versions post-launch.
See how to prepare for an MVP with Ali Allage, the CEO of Boost Labs.
For more about MVPs, contact us!
IBM's Watson is a machine-learning platform that’s been built to mirror the same learning process that humans have: Observe, Interpret, Evaluate and Decide. Through the use of this cognitive framework, Watson can search through a database of information and pull out key insights to bridge gaps in human knowledge. It’s expertise scaling for enterprise.
Watson has already helped businesses across a variety of industries increase their customer engagement, data discovery and informed decision making abilities. Is your business next?
Top Business Intelligence Trends for 2016 by Panorama SoftwarePanorama Software
10 top BI trends for 2016 – by Panorama
Its all about the insight
Visual perception rules
The learning suggestive system - AI gets real
The data product chain becomes democratized
Cloud (finally)
“Mobile”
Automated data integration
Interned of things data accelerating into reality
Hadoop accelerators are the last chance for Hadoop
Fading of the centralized on–premise DWH
Intro to Artificial Intelligence w/ Target's Director of PMProduct School
Given that Machine Learning (ML) is on every product enthusiast’s mind, this talk gave a broad view of the investment landscape for future innovation. Director of Product Management at Target, Aarthi Srinivasan, talked about macro AI themes & trends, how you can build your AI team and how to create a ML backed product vision.
Additionally, this talk armed the attendees with enough information to create your Point of View (POV) on how to incorporate AI into your business.
How to Apply Machine Learning with R, H20, Apache Spark MLlib or PMML to Real...Kai Wähner
"Big Data" is currently a big hype. Large amounts of historical data are stored in Hadoop or other platforms. Business Intelligence tools and statistical computing are used to draw new knowledge and to find patterns from this data, for example for promotions, cross-selling or fraud detection. The key challenge is how these findings can be integrated from historical data into new transactions in real time to make customers happy, increase revenue or prevent fraud.
"Fast Data" via stream processing is the solution to embed patterns - which were obtained from analyzing historical data - into future transactions in real-time. This session uses several real world success stories to explain the concepts behind stream processing and its relation to Hadoop and other big data platforms. The session discusses how patterns and statistical models of R, Spark MLlib and other technologies can be integrated into real-time processing using open source frameworks (such as Apache Storm, Spark or Flink) or products (such as IBM InfoSphere Streams or TIBCO StreamBase). A live demo shows the complete development lifecycle combining analytics, machine learning and stream processing.
How Celtra Optimizes its Advertising Platformwith DatabricksGrega Kespret
Leading brands such as Pepsi and Macy’s use Celtra’s technology platform for brand advertising. To inform better product design and resolve issues faster, Celtra relies on Databricks to gather insights from large-scale, diverse, and complex raw event data. Learn how Celtra uses Databricks to simplify their Spark deployment, achieve faster project turnaround time, and empower people to make data-driven decisions.
In this webinar, you will learn how Databricks helps Celtra to:
- Utilize Apache Spark to power their production analytics pipeline.
- Build a “Just-in-Time” data warehouse to analyze diverse data sources such as Elastic Load Balancer access logs, raw tracking events, operational data, and reportable metrics.
- Go beyond simple counting and group events into sequences (i.e., sessionization) and perform more complex analysis such as funnel analytics.
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3. Data-Driven Design for User Experience
The decision fatigue
What if I was wearing a face mask?
What if I was not wearing a face mask?
What if________?
We make some ###
decisions every day
…and a lot of it is based
on ### hypotheses
4. Hypothesis >> Causal data >> Optimized decision (design!)
(a) Hypothesis + (b) causal data + (c) decision =
change with an impact (with less decision fatigue)
5. Data-Driven Design for User Experience
Data ecosystem — Data lake, data warehouse…what does it mean for UX?
Small data and big data — The opportunities and pitfalls
Research method basics — Qualitative, quantitative or triangulated
User analytics and A/B testing
What about COVID-19 and remote usability testing?
Q&A and Discussion
Contents
6. Unstructured data
Semi-structured
data
Structured
data
Data that has no inherent structure
and is usually stored as different
types of files
E.g. Text documents, images, videos
Textual data files with an apparent
pattern, enabling analysis
E.g. JSON and XML files
Data having a defined data model,
format and structure
E.g. Database
Data structure
Data-Driven Design for User Experience
7. Data lake vs data warehouse
Data-Driven Design for User Experience
8. Data lake vs data warehouse + data mart
Data-Driven Design for User Experience
9. Not Customer Facing Customer Facing
Sales App 1
Sales
Engagement tool
TTL admin tool
Sales App 2
New Wave pilot
ATS
Post-Transaction
tool
Sales Website
New Wave for
Customer
Transaction
App
Customer App2
Smart Simulator
Marketing Website
Video Chat Chatbot
Customer
Micro-site
Customer App 1
Sales
Customer Sales Admin
New Wave App
New Wave Web
Pilot
Existing Proposed Active Inactive
SimplePath
PIC Kim
PIC John
PIC James
PIC Wendy
PIC Jane PIC Mark
PIC Bryan
PIC Jane PIC Jack
PIC Henry
PIC Tom PIC Anthony
PIC TBC PIC Wendy
Mapping out your data ecosystem can be like…
Data-Driven Design for User Experience
PIC TBC
PIC Henry
PIC Jack
PIC TBC
PIC Annie PIC TBC
10. Gender Age Group
Per Page
Use
Time Per
Page
# Logins
# Login
Errors
#
Registrat’n
# Reg
Completed
# Reg
Bailed
Avg Reg
Time
Sales App 1
Now: ✖
Future: ⃝
Now: ✖
Future: ⃝
⃝ ⃝ ⃝ ⃝ ⃝ ⃝ ⃝ *
Sale App 2 △ △ ⃝ ⃝ ⃝ ⃝ ✖ ✖ ✖ ✖
Sales App 3 △ △ ⃝ ⃝ ⃝ ⃝ ? ? ? ?
SmartPath ? ? ⃝ ⃝ ? ? ✖ ✖ ✖ ✖
NewWave
App 1
? ? ⃝ ⃝ ? ? ✖ ✖ ✖ ✖
NewWave
App 2
△ △ ⃝ ⃝ ? ? ? ? ? ?
NewWave
Web 1
△ △ ⃝ ⃝ ✖ ✖ ✖ ✖ ✖ ✖
NewWave
Web 2
? ? ⃝ ⃝ ✖ ✖ ✖ ✖ ✖ ✖
Admin tool 1 ✖ ✖ ⃝ ⃝ ✖ ✖ ✖ ✖ ✖ ✖
Admin tool 2 ✖ ✖ ⃝ ⃝ ✖ ✖ ✖ ✖ ✖ ✖
△ : should, but no defined requirement as yet * : for individual pages or for registration as a whole?
Mapping out your data attributes can be like…
Data-Driven Design for User Experience
11. Q: What do you want to get from doing data-driven design? ✨
Data-Driven Design for User Experience
1) To understand my users better
2) Data is the new oil; no way I can do design without being data-driven
3) To add something data-driven to my portfolio/ work experience
4) Not sure yet; will see what I can learn and go from there
5) Others (Feel free to write your answer in the chat 🙂)
12. Data-Driven Design for User Experience
Data ecosystem — Data lake, data warehouse…what does it mean for UX?
Small data and big data — The opportunities and pitfalls
Research method basics — Qualitative, quantitative or triangulated
User analytics and A/B testing
What about COVID-19 and remote usability testing?
Q&A and Discussion
Contents
13. Data-Driven Design for User Experience
The data fatigue..
So much data is generated.
So much data is recorded.
So much data is accessible.
In this data lies many
many stories…and among
them, many many stories
of users…
Analysis paralysis..
14. Data-Driven Design for User Experience
https://www.youtube.com/watch?v=TzxmjbL-i4Y
Big Data!!!
15. Goals, Location, Data structure, Data
preparation, Longevity, Reproducibility…
Volume, Velocity, Variety
+ Value and Veracity
3 ways big data is different from small data
Data-Driven Design for User Experience
16. Big data and small data… what does it mean for UX design?
Data-Driven Design for User Experience
https://www.kaushik.net/avinash/best-web-analytics-tools-quantitative-qualitative/
Call center log
Call center log , Sales and revenue data
17. Data vs Insight
Data-Driven Design for User Experience
Insight
Organized, structured, categorized,
useful, condensed, calculated
Individual facts, figures, signals,
measurements
+ Context
+ Meaning
+ Perspective
Data
Information
Knowledge
Understanding, integration, applied,
reflected upon, actionable, accumulated,
principles, patterns, decision-making
process
Idea, learning, notion, concept,
synthesized, compared, thought-
out, discussed
Decision
risk
Value
Volume,
velocity
&
variety
19. Call center log
Call center log
What if only big data exists?
Data-Driven Design for User Experience
Usage data
Only big data ? Call center log
20. Call center log
Call center log
Data-Driven Design for User Experience
Behavioral insights
Only small data ?
What if only small data exists?
21. What if only small or big data exists?
Data-Driven Design for User Experience
You believe you know what users want… Without knowing what their critical contexts are….
22. Data-Driven Design for User Experience
#multiplicity
“The quest for a "single source of the truth" on the web is futile…
…the quest for a single tool/source to answer all your questions will ensure that your
business will end up in a ditch, and additionally ensure that your career (from the
Analyst to the web CMO) will be short-lived… |
https://www.kaushik.net/avinash/big-data-imperative-driving-big-action/
23. Multiplicity of data leads to good perspective-taking
Data-Driven Design for User Experience
You know the real risk lies in somewhere not so visible… So you will continue to look out for more evidence
24. Q: Is big data important in doing your work
(design, production, development…)? ✨
Data-Driven Design for User Experience
1) A lot; using big data can make or break a deal in my line of work
2) To some extent; it’s good to have big data around
3) Hm…. might be, but no specific use case yet
4) I don’t care for big data
5) Never a deal-breaker
25. Data-Driven Design for User Experience
Data ecosystem — Data lake, data warehouse…what does it mean for UX?
Big data and small data — The opportunities and pitfalls
Research method basics — Qualitative, quantitative or triangulated
User analytics and A/B testing
What about COVID-19 and remote usability testing?
Q&A and Discussion
Contents
26. 26
User research & test methods
Data-Driven Design for User Experience
Why What
27. Data-Driven Design for User Experience
Qualitative research_Interview flow
• Sampling & Participant recruiting
• Drafting questionnaire
• Data collection • Data analysis
• Survey report
• Cross-functional action plan
• Development
• Conduct interview
• Team de-brief
28. Qualitative analysis tools
Data-Driven Design for User Experience
Tag and organize your interview notes https://www.aureliuslab.com/ https://evernote.com/
29. 29
Data-Driven Design for User Experience
Qualitative analysis_Thematic analysis & Word cloud mapping
30. • Samping & Participant recruiting
• Drafting questionnaire
• Data collection • Data analysis
• Survey report
• Report share-out
• Building survey form
• Distribution of the survey
30
• Cross-functional action plan
• Development
Survey 2.0 https://www.qualtrics.com/
Quantitative research_Survey flow
Data-Driven Design for User Experience
https://www.jotform.com/table-templates/rainbow-sheet
Survey 1.0 https://www.surveymonkey.com/
31. 31
Data-Driven Design for User Experience
Quantitative analysis_Describe, Relate, Regression, PivotTable
https://www.qualtrics.com/support/stats-iq/analyses/describe-data/
33. Data-Driven Design for User Experience
Data ecosystem — Data lake, data warehouse…what does it mean for UX?
Small data and big data — The opportunities and pitfalls
Research method basics — Qualitative, quantitative or triangulated
User analytics and A/B testing
What about COVID-19 and remote usability testing?
Q&A and Discussion
Contents
34. User analytics…what about it?
Data-Driven Design for User Experience
Dimension
• Content information
• Conversion funnels
• Navigation paths
• Visitor details
Strategy
• Acquisition
• Adoption
• Engagement
Metrics
• # of users and sessions
• Average session duration
• Average pages per session
• New/ Returning visitors
• Bounce Rate
• …
34
Dimensions
Metrics
Flow visualization
Adobe Analytics dashboard
35. User analytics…what can they do?
Data-Driven Design for User Experience
• Real-time events
• Heatmaps
• Session replay videos
• A/B testing
36. Data-Driven Design for User Experience
Building it together and socializing your UX data
37. A/B testing
Data-Driven Design for User Experience
What do to
• Getting a testing tool
• Define your UX success metrics
• Define hypothesis to be tested
• Define variables and learning
• Create the variables
• Measure and activate
• Analyze the results
• Document learning & Evangelize
• Ideate & Repeat
https://www.optimizely.com/
https://www.convertize.com/ab-test-significance/
https://business.adobe.com/products/target/adobe-target.html
Control Treatment
39. Data-Driven Design for User Experience
Numbers can inform you of
what is happening,
but they won’t tell you
why something is happening.
User analytics and A/B testing_The pitfalls
#multiplicity
Now you need to dig deeper with qualitative data.
40. Data-Driven Design for User Experience
Data ecosystem — Data lake, data warehouse…what does it mean for UX?
Small data and big data — The opportunities and pitfalls
Research method basics — Qualitative, quantitative or triangulated
User analytics and A/B testing
What about COVID-19 and remote usability testing?
Q&A and Discussion
Contents The why
41. What about COVID-19 and remote usability testing?
https://bootcamp.uxdesign.cc/remote-usability-test-heres-all-the-tools-you-need-403717336552
42. Data-Driven Design for User Experience
Remote usability testing
• Sampling & Participant recruiting
• Drafting questionnaire
• Data collection • Data analysis
• Survey report
• Building survey form
• Distribution of the survey
• Cross-functional action plan
• Development
• Conduct interview
• Team de-brief
43. Mon Tue
8/10
8/17
8/24
8/31
9/7
9/14
8/11
8/18
8/25
9/1
9/8
9/15
8/12
8/19
8/26
9/2 Emi OOO
9/9
9/16
8/13
8/20
8/27 Emi OOO
9/3
9/10
9/17
8/14
8/21
8/28
9/4
9/11
9/18
Tue Wed Thu Fri
Test scenario (E)
Eye-tracking hands-on (S)
Eye-tracking concept study (W)
Eye-tracking test (E, J, H)
Data-driven UX
monthly call
w/ Biz, Data Science
Test scenario (E, H) Test mockup (H) & Compliance Form (E)
Executive summary (E, M)
Test analysis
BA sharing (J)
Data collection (H)
Compliance Form (E)
User test (E, W)
Data collection (E, W)
Thematic analysis (E) Test analysis
BA sharing TBC (E)
Demo drill (E,S)
Projects overview
Sales App 1 (Emi, Tom)
An app description is an app store optimized
product definition. It greatly influences your
product's success. There are three components
of an app's 'definition': its Name, its Description
in the marketplace, and Screenshots.
Sales App 2 (James, Hannah)
An app description is an app store optimized
product definition. It greatly influences your
product's success. Continuous touchpoint:
whenever you need, you can get it done, fast
and easy.
NewWave Website pilot (Michael, Wendy)
An app description is an app store optimized
product definition. It greatly influences your
product's success. Continuous touchpoint:
whenever you need, you can get it done, fast
and easy.
Test scenario TBC
Eye-tracking
demo w/ DevOps
Data-driven design calendar
Data-Driven Design for User Experience
44. But don’t be a user test ninja…
Every day A/B test
with 6 design variants plus…
Try all these methods this and next month…
No, you can’t! It will just show
your lack of confidence!
https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
45. Dunning-Kruger Effect
Time will come
when you hit
this mark…
Every day A/B test
with 6 design variants plus…
ry all these methods this and next month…
https://en.wikipedia.org/wiki/Dunning%E2%80%93Kruger_effect
46. Hypothesis >> Causal data >> Optimized decision (design!)
(a) Hypothesis + (b) causal data + (c) decision =
change with an impact (with less decision fatigue)
47. Data-Driven Design for User Experience
Make informed decisions with causal data
What if I was wearing a face mask?
What if I was not wearing a face mask?
What if________?
We make some ###
decisions every day
…and a lot of it is based
on ### hypotheses
48. Data-Driven Design for User Experience
Q&A and Discussion
Data-Driven Design for User Experience