Data-Driven Business vs. Data businesses - presentazione di Michele Giordani

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Durante l’Explore Talks sul tema “Data-Driven Business” organizzato da GELLIFY e che si è svolto il 14 giugno 2018 presso Spaces Milano è intervenuto Michele Giordani - Founder & Managing Partner GELLIFY - con una presentazione dal titolo "Data-Driven Business vs. Data business". Gestire il business basandosi su dati di fatto ed esperimenti (la cultura del dato) è indispensabile e ci si arriva in un certo modo, diverso è avere un business dati (come è Google Adwords) che non è per tutti ed è a tutti gli effetti un prodotto da lanciare sul mercato. Può esistere il secondo senza il primo?

Business

#XT2018
#DataDriven
Copyright © 2018 GELLIFY S.p.A. All rights reserved.

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
InvestorsStartup
Corporate
INVESTMENTS
CAPABILITIES
INNOVATION ADVISORY
VALIDATED
STARTUPS
COMMUNITY
WHO ARE YOU KIDDO?
Michele Giordani
Managing Partner & Founder @ GELLIFY
- Grown fast in business
- Stopped being a data scientist nerd (almost!)
- Founded my own start up

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
Data driven businesses
A path to decisions through facts
Data Resistant
Organization actively resists to data, tracking and KPIs
Data Aware
Organization perceive data as a necessary evil
Data Champions
Parts of the organization rely on Data to hit goals
Data Savvy
Organization can’t make decisions if proof (data) is not
available
Data Driven
Organization plans based on data and act in order to
possess peculiar kind of data
Database & reports
Process automation via
analytics
Decision support
systems
Data experiments
5
Text4
3
2
1

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
SIZE DOES NOT MATTER

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
5 Key Success Factors to become a Data -Driven Company
…and any other project
1. Defining a clear vision for the role of data in business
2. Top management commitment
3. Having key data stakeholders engaged in the project
4. Creating a visible business case, then scaling it
5. Circulating data wisdom throughout the organization

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
EVEN THE SMALLER
DATA WORK
IMPLIES ITERATION

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
1. People
• Teach how to read data
• Readability of analysis is an
evaluation metric
• Force data storytelling
• Celebrate the insight which led
to successful decisions
Common data (facts) culture
How to become data driven
Which dimensions, what to do
2. Processes
• A goal always need a KPI
• If no one is tracking progress,
you have no process
• Do not mix insight production
and insight usage
Eliminate the Mr. Wolf Data
Scientist
3. Technicalities
• Don’t try to start by merging
data
• Iterate a data-driven process
three time before sofisticating
• Once the question is totally
clear and specific, use AI
Don’t use a Ferrari to move an
IKEA PAX
Dimension
Activities
Goal

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
Not mixing process
Producing insights
FRAMING THE PROBLEM
Access
data
Define the question
UNDERSTANDING DATA BLACK MAGIC
Interpretable
Relevant
Uninterpretable
Irrelevant
Too expensive
Insight
production
Extract signal
and interpret
Slide and dice
Insight design
Signal Noise
Are performances good enough?
Can we access additional sources?
Use insight to
take action!

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
A data business is a business whose
competitive advantage depends on a
data generating process

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
Data businesses
Which are and which are not

Copyright © 2018 GELLIFY S.p.A. All rights reserved.
Data businesses
Which are and which are not
Monetization &
new businesses
Product/service
differentiation
Achieve cost
leadership
Next generation
CRM

Fare clic per modificare lo stile del titolo
RAZIE
Copyright © 2018 GELLIFY S.p.A. All rights reserved.
www.gellify.com
info@gellify.com
GRAZIE
Copyright © 2018 GELLIFY S.p.A. All rights reserved.
www.gellify.com
info@gellify.com
SHALL WE
MEET AGAIN?

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一模一样【q/微:1954292140】【加拿大渥太华大学毕业证（uottawa毕业证书）成绩单Offer】【q/微:1954292140】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【q/微:1954292140】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【q/微:1954292140】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

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The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir. Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/

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"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬" 𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions. 𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc. Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging ⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬: ➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH ➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH ➢FreenBecky 1st Fan Meeting in Vietnam ➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS ➢ WOW K-Music Festival 2023 ➢ Winner [CROSS] Tour in HCM ➢ Super Show 9 in HCM with Super Junior ➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival ➢ Korean Vietnam Partnership - Fair with LG ➢ Korean President visits Samsung Electronics R&D Center ➢ Vietnam Food Expo with Lotte Wellfood "𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."

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一比一原版加拿大渥太华大学毕业证（uottawa毕业证书）如何办理

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Data-Driven Business vs. Data businesses - presentazione di Michele Giordani

2. Copyright © 2018 GELLIFY S.p.A. All rights reserved. InvestorsStartup Corporate INVESTMENTS CAPABILITIES INNOVATION ADVISORY VALIDATED STARTUPS COMMUNITY WHO ARE YOU KIDDO? Michele Giordani Managing Partner & Founder @ GELLIFY - Grown fast in business - Stopped being a data scientist nerd (almost!) - Founded my own start up

3. Copyright © 2018 GELLIFY S.p.A. All rights reserved. Data driven businesses A path to decisions through facts Data Resistant Organization actively resists to data, tracking and KPIs Data Aware Organization perceive data as a necessary evil Data Champions Parts of the organization rely on Data to hit goals Data Savvy Organization can’t make decisions if proof (data) is not available Data Driven Organization plans based on data and act in order to possess peculiar kind of data Database & reports Process automation via analytics Decision support systems Data experiments 5 Text4 3 2 1

5. Copyright © 2018 GELLIFY S.p.A. All rights reserved. 5 Key Success Factors to become a Data -Driven Company …and any other project 1. Defining a clear vision for the role of data in business 2. Top management commitment 3. Having key data stakeholders engaged in the project 4. Creating a visible business case, then scaling it 5. Circulating data wisdom throughout the organization

7. Copyright © 2018 GELLIFY S.p.A. All rights reserved. 1. People • Teach how to read data • Readability of analysis is an evaluation metric • Force data storytelling • Celebrate the insight which led to successful decisions Common data (facts) culture How to become data driven Which dimensions, what to do 2. Processes • A goal always need a KPI • If no one is tracking progress, you have no process • Do not mix insight production and insight usage Eliminate the Mr. Wolf Data Scientist 3. Technicalities • Don’t try to start by merging data • Iterate a data-driven process three time before sofisticating • Once the question is totally clear and specific, use AI Don’t use a Ferrari to move an IKEA PAX Dimension Activities Goal

8. Copyright © 2018 GELLIFY S.p.A. All rights reserved. Not mixing process Producing insights FRAMING THE PROBLEM Access data Define the question UNDERSTANDING DATA BLACK MAGIC Interpretable Relevant Uninterpretable Irrelevant Too expensive Insight production Extract signal and interpret Slide and dice Insight design Signal Noise Are performances good enough? Can we access additional sources? Use insight to take action!

12. Copyright © 2018 GELLIFY S.p.A. All rights reserved. Data businesses Which are and which are not Monetization & new businesses Product/service differentiation Achieve cost leadership Next generation CRM

13. Fare clic per modificare lo stile del titolo RAZIE Copyright © 2018 GELLIFY S.p.A. All rights reserved. www.gellify.com info@gellify.com GRAZIE Copyright © 2018 GELLIFY S.p.A. All rights reserved. www.gellify.com info@gellify.com SHALL WE MEET AGAIN?

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