Data modeling is the most important part of systems development because data characteristics are important in designing programs and systems components, and data play a central role in development. A business rule defines or constrains some aspect of the business. Business rules should be determined from multiple sources like policies, manuals, and contracts rather than just executives. Attributes are properties of interest to an organization about entity types, and relationships associate entity types rather than attributes. Good data names should be meaningful, unique, and technical.