Downloaded 29 times
![Information from data. Order from chaos
• “data graphics can do much more than … substitute for
statistical tables…. [They] are instruments for reasoning
about quantitative information ”, Tufte, 1983](https://image.slidesharecdn.com/tomsmith-ocsi-datavisualisation-inetworkemail-120921055630-phpapp01/85/Data-Viz-telling-stories-with-data-5-320.jpg)
Uploaded byOCSI
Data Viz - telling stories with data
The document discusses the importance of data visualization in effectively communicating stories derived from data, emphasizing that it should influence organizations and services. It outlines key principles such as designing for the audience, maintaining clarity, and accuracy, alongside practical do's and don'ts for data presentation. Additionally, it highlights various resources and examples to aid in improving data visualizations, aiming to enhance public engagement and understanding of data.
Data Viz - telling stories with data
- 1. Data viz –telling stories with data Tom Smith, OCSI
- 2. About OCSI www.ocsi.co.uk +44 1273 810 270 info@ocsi.co.uk
- 3. Make an impact Your data must influence your organisation & services
- 4. Get your messageacross Data visualisation is key way to communicate stories from your data
- 5. Information from data.Order from chaos • “data graphics can do much more than … substitute for statistical tables…. [They] are instruments for reasoning about quantitative information ”, Tufte, 1983
- 6. How can datavisualisation help local organisations?
- 7. Summarise issues forservice managers and senior staff West Midlands Apprentices, Excel dashboard
- 8. Engage the publicwith your information
- 9. Causes of deathfor under 75s
- 10. Engage the public(2) • Contribution of different diseases to inequalities in life expectancy
- 11. Communicate key messagesto ... staff, commissioners, funders, volunteers ...
- 12.
- 13. Visualisation is communication 1. Design for your audience Good communication 2. Keep it 3. Keep accurate it clear
- 14. Principle 1: Designfor your audience • Key points for this visualisation for this audience – Limit what you show. Be selective • Know your audience – What information does your audience want/ need? – What will they quickly understand? – What do they need to help them see the data story • Test your visualisation - colleagues? managers?
- 15. Design for youraudience – evolution 1 Crime rates by ward for single indicator. Targets. Detailed. Robert Radburn, Leicestershire. Changing how we present data to Community Safety Team Management meetings
- 16. Design for youraudience – evolution 2 Crime indicators for all crimes, all wards. 3 years
- 17. Design for youraudience – evolution 3 Crime indicators for all crimes, all wards. Trends by colour
- 18. Principles 2 &3: Keep it accurate & clear • Focus on the message(s) for the audience • Show the data without distortion – Avoid common pitfalls (do’s and dont’s) • Don’t obscure the information – Use the right type of chart • Learn from others – Look at examples and resources – there’s lots out there!
- 19. Data visualisation practical Do’sand Don’ts
- 20. Simplify to emphasisekey message(s) OCSI analysis of Amaze UK cost-benefits
- 21. Annotate to emphasisethe story Warwickshire Quality of Life 2011
- 22. Additional visuals tostrengthen the story Metropolitan Police
- 23. Show the wholetruth (trends) 3 points is not a trend ... Same dataset, longer time series, different story
- 24. Repeated elements forsimilar aspects Warwickshire Quality of Life 2011
- 25. Use the rightchart Shouldn’t pie charts add up to 100?% Hall of shame: “Criminal” pie-chart via ONS Data Visualisation Centre
- 26. Just because youcan, doesn’t mean you should Hall of shame: Pictorial representation
- 27. 3D charts? No! Hides the story How much? When? “3D charts are the first refuge of scoundrels”, Brian Derry, NHS-IC Hall of shame: Excel 3D charts via ONS Data Visualisation Centre
- 28.
- 29. Learn from others– lots of resources • www.improving-visualisation.org.uk/links visualisation support for public sector researchers • www.visualisingdata.com (lots of links, tutorials, tools) • Flowing Data, www.flowingdata.com (examples) • www.gapminder.org (Hans Rosling videos) • ONS Data Viz centre www.ons.gov.uk/ons/interactive/index.html
- 30. Learn from others– lots of resources extremepresentation.typepad.com/blog/2006/09/choosing_a_good.html
- 31. Summing up •Your data must influence your organisation & services – Make an impact • Data visualisation is key way to communicate stories from your data – Get your message across. Lots of uses in local organisations • Principles - design for audience, keep it accurate & clear • Practicals - do's & don'ts • Learn from others - resources • Have fun
- 32. Tom Smith Oxford Consultantsfor Social Inclusion (OCSI) e: info@ocsi.co.uk t: +44 1273 810 270 w: www.ocsi.co.uk
- 33. Data viz andphoto credits • Warwickshire Quality of Life 2011 report • Brighton & Hove Annual Director Public Health 2012 report • Leicestershire Research & Intelligence analysis and reports • OCSI analysis for Amaze UK disability charity • West Midlands Regional Observatory Apprentice Dashboard • Guardian Public Spending wallchart • David McCandless Map Venn diagram • ONS Data Visualisation Centre , visuals and hall of shame • DCLG / OCSI, Improving Visualisation for public sector researchers • Chart Chooser • Flowing Data • Wikimedia Commons