Data Visualisation talk at CIM Wales Analytics Masterclass

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A talk on theory & practice of Data Visualisation, presented at Chartered Institute of Marketing, Wales Analytics Masterclass. Held in Cardiff on 19 June 2018.

Business

Data Visualisation
Paul Laughlin
Chief Blogger, CustomerInsightLeader.com
Founder, Laughlin Consultancy

Theory
#BadDataViz
Basic Charts
Resources
Need

Excel can do great things
Table of Contents 1
Jon Schwabish
POLICYVIZ.COM
A Guide to Advanced Data Visualization
EXCEL 2010

1 chart, many attributes
1 CATEGORICAL
1 QUANTITATIVE 2 QUANTITATIVE
1 CATEGORICAL
2 QUANTITATIVE
1 CATEGORICAL
3 QUANTITATIVE

Data Ethics
• Graphical Integrity
• Chart Junk
• Data-Ink = % of ink on page that conveys data
• Data Density = data values / area of graphic

customerinsightleader.com
laughlinconsultancy.com
@LaughlinPaul
linkedin.com/in/paullaughlin
paul@laughlinconsultancy.com
+44 (0)7446 958061
Any questions?

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