🌀 The strong development trend of Mobile has helped M-Commerce - Mobile Commerce rise to become an inevitable era in the near future. 𝗠𝗼𝗯𝗶𝗹𝗲 𝗖𝗼𝗺𝗺𝗲𝗿𝗰𝗲 not only attracts attention with great utilities for users, but also is a great opportunity to help business owners develop their brands and promote online business in the Vietnamese market. 🌀 Following the development of the times, overcoming the "pain-points" of customers when shopping online is one of the problems of concern. Building Data products is one of the solutions to these problems. So how to do that?

1. Data Products for
Mobile Commerce in
Real-time and Real-life
Hồng, ÔNG Xuân - Senior Data Scientist @ Hoa Sen Viet Group
hong.ox@hsvgroup.com.vn
03-06-2022

2. Evolution of Customer Experiences
Source: Digital
Customer Service -
Transforming Customer
Experience for an
On-Screen world

3. Source: Conversations 2022 Keynote

4. Source: Conversations 2022 Keynote
What do these numbers mean?

5. ● 7+ years swimming in data @
● A Researcher, Engineer and Blogger

6. A little bit about Hoa Sen Viet Group

7. HSV Digital Transformation
● Enhance Customer Experience (CX)
● Enhance Employee Experience
● Building New Business Models

8. How HSV leverage Data Products for Mobile Commerce?

9. How HSV leverage Data Products for Mobile Commerce?
Quick

10. Source: Quick commerce pioneering the next generation of delivery

11. Real-Life

12. 1st: Data Team
Vision
● Reliable and Agile data platform
● Data University
Core values
● Data in real-time, accurate, and have insights.
● Agile: flexible, adaptive, and improvement.
● Back-bone of business: data-driven decision making, intelligence, and
automation.

13. ● Data teams must apply product thinking to the datasets that they provide.
● Apply aGiLe and make it live in the DNA of the company.
● Datasets are products with customers
○ You
○ Customers
○ Business users
○ Partners
○ Developers
○ Data scientists, ML engineers
Data products mindset

14. 1. Integrate data from any sources with Speed and Quality

15. ● The entire organization needs to be enabled to work with data (i.e. know how
to “Drive” the data via Data university).
● From in-store associates and supply chain managers to marketing and
business analysts, equipping everyone with a common ground to work on
projects together
2nd: Get more people involved

16. ● Being where your customers are
● Showing them you know what they need
● And you need to do it FAST!!
3rd: Know Your Customer

17. 2. Personalized Experience
Collaboration
● Live Observation
Communication
● Messaging via social media
● Messaging via email
Automation
● Chatbots
● Invitations to interact
Real-Life

18. You need to do it seamlessly
● Online to Offline
● Click and Collect

19. Real-Life
IRL
Offline
Frontline
IRT
Online
Backend

20. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services

21. Understanding customers
and markets
● Customer analytics
● Market insights
● Churn prediction
● Sentiment Analysis
Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Improving business
processes
Creating better products
Creating better services

22. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making
● Financial analytics
● Campaign analytics
● Products analytics
● Inventory analytics
● Store performance
Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services

23. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better products
Creating better services
● Demand forecast
● Stock prediction
● Analyze Navigation
→ Real-time inventory management

24. ● What products will be
best-sellers in three
months?
● Which areas should products
be shipped and in what
quantities?
● Based on different
forecasting scenarios using
transaction datasets, product
metadata, point of sale
information, seasonal event
data, and more.
Demand Forecasting
Period review with reorder point and fixed order quantity: “Order 10
pieces every 4 days only if inventory level reaches 5 pieces.”

25. Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Improving business
processes
● Workflow
automation
Understanding customers
and markets
Creating better products
Creating better services

26. Creating better products
● Recommendations
Engines
● Pricing optimization
● Visual Search
● Chatbots
● Omni channel chat
Data products 2022
Rocket 1H Tôi biết tuốt Tôi tự lo
Bớt Bi Ai HSV Circle
Improving decision-making Understanding customers
and markets
Improving business
processes
Creating better services

27. You will lose 62% Gen Z customers if you do nothing.
Why Quick commerce is a must and not nice to have.
Data products mindset and business use cases will transform your business.
Real-time backend and Real-life frontline can enhance customer experience.
Key takeaways

28. What’s next?

29. Store traffic analytics
Source: https://retailnext.net/

30. VR Live observation
Source: L'Oréal's Modiface Brings AI-powered Virtual Makeup Try-on To Amazon

31. Visual Search
Source: Snapchat-And-Amazon-Visual-Search-Barcode

32. You love to build many data products instead of one.
Your compassion is to see the transformation of business 0 → 1.
You love to see your contributions impact the business.
Get your hands dirty with state-of-the-art technologies.
Opportunity to growth beyond the wave of changes.
Welcome all junior to senior DE, DS and DA.
Why join us today?
Inbox: hong.ox@hsvgroup.com.vn

33. THANK YOU