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Digital marketing rapidly introduces new channels, concepts and context into marketing. This can lead to confusion and cognitive dissonance between traditional right-brain marketers and digital left-brain marketers. By going beyond the surface of what is visible in terms of vendors and products and concentrating on the fundamental building blocks of marketing, "The DNA of Marketing" offers a new look at marketing and a way to make sense of digital marketing innovation.
Digital marketing rapidly introduces new channels, concepts and context into marketing. This can lead to confusion and cognitive dissonance between traditional right-brain marketers and digital left-brain marketers. By going beyond the surface of what is visible in terms of vendors and products and concentrating on the fundamental building blocks of marketing, "The DNA of Marketing" offers a new look at marketing and a way to make sense of digital marketing innovation.