Honda UK Manufacturing faced communication challenges with its diverse dealer network, which utilized various dealer management systems (DMS). ETL Solutions was selected to integrate data through projects focused on service invoices and automatic parts replenishment, streamlining communication and improving efficiency. The integration has led to better communication, supply chain efficiency, and enhanced customer satisfaction within Honda's dealer network.

1. Data integration
An automotive industry
case study
www.etlsolutions.com

2. Introduction
The ability to cost-efficiently combine data from diverse dealer
management systems made the dream of network integration a
reality for Honda.
• Our Automotive consultants use our
bespoke software to integrate data from
the varied systems used by Honda‟s
dealers.
• Read on to find out how we have
streamlined communications across the
Honda network.

3. The challenge
• Honda UK Manufacturing wanted to improve
communications with its dealer network, but
this posed several challenges.
• The key challenge was that many of their 200
dealers use different types of Dealer
Management System (DMS), preventing easy
and quick communication and information
sharing. Many of the DMS have different
designs, coding standards, business rules
and variable options for data export, with a
big margin for error.
• The dealer network just didn‟t communicate
with Honda directly or easily; Honda had
wrestled with this problem for almost ten
years and something had to be done.

4. The solution
• Honda selected ETL Solutions for two projects:
1. Service Invoice and Used Car Sales project: to DataHub data
carry out an after sales „Insight‟ Customer movement software
Satisfaction survey and generate Service
Reminders for all UK dealers.
2. Automatic Parts Replenishment: to transfer data
from dealers to Honda‟s Automated Planning
System (APS) in Brussels. The aim was to
compare current stock levels at dealers with sales
history and then automatically reorder parts to
meet projected demand. Consultancy
services
• Both projects use our DataHub software. Data is
transferred from dealers to ETL Solutions‟ dedicated
Honda server at our offices in Bangor, North Wales,
where it is verified, and consolidated with data received
from Honda.
• The results are sent to Honda for analysis and to
generate next service date reminders.

5. Data integration model
1
Manufacturer
DMS
extract
DMS at
reports 4
dealerships Manufacturer
Business
Other
DSP ETL server intelligence
server
sources 3
Provided
reports and
extracts
Aggregated data passed on in single
Hosted DMS at DSPs 2
standard format

6. Software architecture principles
• Allows many transforms (e.g.
servicerepairs, new cars, used
cars, parts, bookings) to be scheduled and
run independently
• Failures of one extract from a dealer doesn‟t
necessarily affect others
• Allows generic transforms with parameters
in database
• Provides logging of results
• For all types of DMS
• Better reporting and analysis of results
• Hosted off-site failover system

7. Insight staging database

8. Typical fields
• Customer Account number General
• „Supply-To‟ address / contact • Dealer Code
• Customer Name • Model Group
• Customer Address • Model Description
• Customer Postcode • Registration number
• Telephone number • Date of Service
• Alternate Telephone • Date of Next Service
number • Registration Date
• Mobile Telephone number • Mileage
• Email address • VIN
• „Invoice-To‟ address / contact • Job or Service Type
• Customer/Company Name • Payment Type
• Customer/Company • Labour cost
Address • Parts cost
• Customer/Company • Free Text
Postcode
• Home Telephone number
• Work Telephone number
Typical Fields
• Mobile Telephone number

9. Data flows

10. Data processing rules

11. Data transmissions

12. Dual redundant failover
• Live server performs daily tasks
• Back-up server, continuously updated is
ready to take-over if the live system fails
• Operational report server where reports are
run
• Live, back-up, and operational servers can be
hosted off-site independent of development
and test systems at our HQ

13. The result
• The projects have revolutionised the way
Honda works with dealers in a number of “Honda has been seeking to
ways: achieve Dealer Network
• Better communication, relationship and Integration for the last ten years.
service to dealers With the help of ETL Solutions,
• Supply chain efficiencies this has finally been achieved.
Considering the success, Honda
• Integration of dealers is now far quicker
is now planning to extend this
• Improved customer satisfaction approach to the European
• Today, our consultants continue to dealers.”
integrate data for Honda, providing Michael Doyle, Honda UK
seamless support services via DataHub.

14. DataHub in Detail
Automatic data collection to a central data
warehouse using a variety of internet protocols.
Easily configured to accept new dealers and
DMS changes
Fully Robust, Scalable, Secure

15. DataHub features
• Complete automated processing of data
• Hosting service for data being transferred
• Maintains details of dealers‟ DMS configuration
• Allows many channels scheduled to run
independently, e.g.
• RepairsServices
• NewUsed Cars
• CustomerVehicles
• Parts stock and demands
• Bookings
• Failures of one dealer channel doesn‟t affect
others
• Encryption of all data transferred
• Consolidated data sent to manufacturer or third
party

16. Simple install and monitoring
• Remote install of extract software at
dealerships
- Automatically updates extract software
whenever required
• Automatic monitoring of extracts and
notification if transfers fail
- Recover data for periods when systems are
not available
• Automatic operational reports generated
and sent to distribution
• Displays operational performance

17. About ETL Solutions
Experts in data integration and migration

18. ETL Solutions: About us
• Established April 2002
• MBO of product and team
• Originally started in 1996
• HQ in Bangor
• 24 people
• Delivering integration solutions
• Expert technical team
ETL Solutions Head Office
• Highest quality technical support
• Reducing the risk and cost of delivering
business critical solutions for global
enterprises
• Providing Automotive DMS Integration
for Honda, MSXI and Rolling Star

19. We are DMS data integration specialists
• Considerable experience of Dealer
Management System (DMS) data
integration using:
• Data integration and migration tool:
Transformation Manager
• DataHub integration software
• Easily deployed web download extracts
• Automatic collection of data
• Minimal dealer involvement

20. Why ETL Solutions?
““We‟ve cut a six-month project
• 10-year track record in data down to three months…a
management, working with global blue sophisticated product that is easy
to work with and maintain AND
chip clients gives us great performance.
• Unparalleled knowledge from our team of We‟re very confident with the
solution."
data integration experts, many of whom Arnaud Daeschner,
have been with us since inception BNP Paribas
• Our Transformation Manager and
DataHub software have been proven in
even the most complex data movements “After recommending ETL
Solutions as a preferred
• Expert support: first line of contact is with provider, we have been delighted
a developer or consultant by the speed with which they
were able to demonstrate the
• Data integration focus – it‟s all that we do feasibility of integration and
implement the subsequent
production-level transforms."
Graham Orr, Barloworld
Optimus
©2009 ETL Solutions

21. Please get in touch for more details on
our data integration services:
John Bigerstaff, Managing Director
jab@etlsolutions.com
Read more on our website at:
http://www.etlsolutions.com/what-we-do/automotive/
Raising data
management
standards
www.etlsolutions.com
www.etlsolutions.com
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