The document discusses the difference between data, information, and intelligence. It notes that avoiding data warehousing can reduce costs and improve success rates for business intelligence projects. The company Perception BI takes a different approach by associating data without needing a data warehouse. While individual data sources can answer specific questions, the answers lack context. By combining data from multiple systems, greater context is provided, allowing information to be turned into intelligence. With context and detail, organizations can better understand root causes and make faster, better decisions.

1. Data, Information& Intelligence The Perception Business Intelligence Journey ©Copyright Perception BI Limited 2011

2. “It’s not what you are looking at, it’s what you see that matters.” - Henry David Thoreau ©Copyright Perception BI Limited 2011

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6. Avoiding data warehousing can reduce cost and time of implementation by 75%. It can also improve overall chance of success of the project by 40% Gartner Business Intelligence Review (2009) ©Copyright Perception BI Limited 2011

7. Perception BI use a totally different approach to Business Intelligence. We take data and associate it, without the need for a data warehouse. ©Copyright Perception BI Limited 2011

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11. By accessing data from individual systems, we can start to answer specific questions. ©Copyright Perception BI Limited 2011

12. Activity Finance ©Copyright Perception BI Limited 2011

13. However, these answers have no wider context. For example, understanding what a department spends and how much activity they undertake doesn’t mean you can accurately determine value for money. ©Copyright Perception BI Limited 2011

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15. By combining and associating data from multiple systems, we are able to add greater context. Context, in turn, allows us to turn information into intelligence. ©Copyright Perception BI Limited 2011

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18. Context and detail allow you to interrogate your data, to understand root-causes and take better, faster decisions. ©Copyright Perception BI Limited 2011

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20. D E C I S I O N S S T R A T E G Y  outcome ©Copyright Perception BI Limited 2011

22. Provide one version of the truth

23. Improve understanding

24. Make better, faster decisions

25. Change behaviour to drive continuous improvement©Copyright Perception BI Limited 2011

26. www.perceptionbi.co.uk/aim info@perceptionbi.co.uk T: 0845 0945 821 ©Copyright Perception BI Limited 2011