The document discusses different pricing methods and objectives of pricing policies. It defines price as the monetary consideration asked for or offered in an exchange for goods or services. The objectives of pricing policies are to achieve target returns and sales, maintain price stability, attain market share, meet or prevent competition, and maximize profits. The document describes methods like cost plus pricing, target return on investment pricing, and marginal cost pricing. It provides details on cost plus pricing, noting its advantages of ensuring cost recovery and stability, but disadvantages of ignoring demand, competition, and incentives to control costs.