The Art of Brand Engagement & Social Listening (Part 1)

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John McCambley

Presented by Tim Sinclair, Managing Director, Wolfstar at #BEMLeeds on 14th July 2015.

Marketing

In 2007 Forrester described
‘engagement’ as
marketing’s new metric.

In 2009 Econsultancy listed
35 KPI’s that measured
social media ‘engagement’.

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