This presentation, delivered at the AWS London Summit 2023, provides an in-depth look at how Holland & Barrett built a robust, high-performing data platform on AWS to drive insights at the speed of thought. Dobo Radichkov, Chief Data Officer, shares key aspects of the data strategy, outlining how the company utilised AWS Redshift, Metabase, and Retool to create an efficient data lake, data warehouse, and analytics layer. The presentation also discusses the transformative impact of this data infrastructure on various business areas, including Finance, Commercial, Supply Chain, Customer, Digital, and Wellness. Through this data-driven journey, Holland & Barrett aims to become the beating heart of the organization, unlocking success for colleagues, customers, and partners alike. In the presentation, Dobo Radichkov lays out Holland & Barrett's vision to make their Data & Analytics team the heartbeat of the organization, a vision that has guided their strategy and tool selection. He explains how this vision is brought to life through their organizational structure, comprising of six specialized teams: Data Engineering, Data Warehouse, Business Intelligence, Data Science, Web & App Analytics, and Digital Analytics. Dobo takes the audience through the company's strategic roadmap, a three-phase plan guiding the growth and development of their data capabilities. This roadmap isn’t just a technological plan but signifies a transformational journey for the team, aiming to embed data-driven decision-making in the DNA of Holland & Barrett. Lastly, he showcases the '3-Michelin-star' data platform's architecture, painting a clear picture of how data moves from raw systems to the operational master data and, finally, to the analytics layer. The presentation concludes by highlighting how the newly formed data platform drives core business value and innovation across various business domains, reinforcing Holland & Barrett's commitment to becoming a data-led organization.