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2015 mtv video music awards
1. 2015 MTV Video Music Awards
The 2015 MTV Video Music Awards was held on August 30, 2015. The 32nd installment of
the event was held at the Microsoft Theater in Los Angeles, California, and hosted by Miley
Cyrus. Taylor Swift led the nominations with a total of 10, followed by Ed Sheeran, who had
six. Another nominee, Kendrick Lamar, received four nominations for his video "Alright."
However, the videos for Swift's "Bad Blood" and Flying Lotus' "Never Catch Me" (both of
which he features on) earned seven and two nominations respectively, bringing his total
number of mentions to 13. Swift's "Wildest Dreams" music video premiered during the pre-
show. Cyrus also announced and released her studio album Miley Cyrus & Her Dead Petz,
right after her performance at the end of the show. During his acceptance speech, Kanye
West announced he would be running for the 2020 US Presidential Election. Taylor Swift
won four awards, including Video of the Year and Best Female Video. The VMA trophies
were redesigned by Jeremy Scott.
Despite a simulcast across ten Viacom networks including MTV, along with a behind-the-
scenes feed on mtvU and the traditional blackout of programming on MTV Hits during the
ceremony, the 2015 ceremony had the lowest audience in the ceremony's 31-year history.
According to Nielsen, it logged 5.03 million viewers only on MTV, 39% less than last year,
while cumulative viewers drew 9.8 million with the nine other simulcasting networks. The
lowest viewed one was in 1996, since Nielsen began tracking in 1994, with 5.07 million
viewers. However, the show broke the "US Twitter record", being the most tweeted about
non-sports program, with 21.4 million tweets delivered by 2.2 million people. It was also
streamed live through the MTV app for authenticated users on mobile devices and
television sets via iOS, Android and Chromecast. Through its website, viewers could also get
to see un-aired audience shots and backstage coverage.
Presenters:
๏ท Britney Spears โ presented Best Male Video
๏ท Jared Leto โ introduced The Weeknd
๏ท Rebel Wilson โ presented Best Hip-Hop Video
๏ท Big Sean and Nick Jonas โ presented Best Female Video
๏ท Hailee Steinfeld โ introduced Demi Lovato outside The Orpheum Theatre
๏ท Serayah and Jussie Smollett โ presented Best Video with a Social Message
๏ท Ne-Yo and Kylie Jenner โ introduced Tori Kelly
๏ท Taylor Swift โ presented Video Vanguard Award
๏ท John Legend โ introduced Pharrell Williams outside The Orpheum Theatre
๏ท Rita Ora and Emily Ratajkowski โ presented Artist to Watch
๏ท Miguel and Gigi Hadid โ introduced Twenty One Pilots and ASAP Rocky
2. ๏ท Ice Cube and O'Shea Jackson, Jr. โ presented Video of the Year
๏ท Tyler Ford, Leo Sheng, Gigi Gorgeous, Greta Gustava Martela, Nina Chaubal, Precious
Davis, Myles Brady, Mariana Marroquin, Alexander Schmider, AJ Lehman, Brendan
๏ท Jordan, Hailey Jordan from Happy Hippie Foundation - introduced Miley Cyrus.
Award Winners:
Video of the Year= Taylor Swift (featuring Kendrick Lamar) โ "Bad Blood"
Best Male Video= Mark Ronson (featuring Bruno Mars) โ "Uptown Funk"
Best Female Video= Taylor Swift โ "Blank Space"
Artist to Watch= Fetty Wap โ "Trap Queen"
Best Pop Video= Taylor Swift โ "Blank Space"
Best Rock Video= Fall Out Boy โ "Uma Thurman"
Best Hip-Hop Video= Nicki Minaj โ "Anaconda"
Best Collaboration= Taylor Swift (featuring Kendrick Lamar) โ "Bad Blood"
Best Direction= Kendrick Lamar โ "Alright" (Directors: Colin Tilley and the Little Homies)
Best Choreography= OK Go โ "I Won't Let You Down"
Best Visual Effects= Skrillex and Diplo (featuring Justin Bieber) โ "Where Are ร Now" (Visual
Effects: Brewer, Gloria FX, Tomash Kuzmytskyi and Max Chyzhevskyy)
Best Art Direction= Snoop Dogg โ "So Many Pros"
Best Editing= Beyoncรฉ โ "7/11" (Editors: Beyoncรฉ, Ed Burke and Jonathan Wing)
Best Cinematography= Flying Lotus (featuring Kendrick Lamar) โ "Never Catch Me"
(Director of Photography: Larkin Seiple)
Best Video with a Social Message= Big Sean (featuring Kanye West and John Legend) โ
"One Man Can Change the World"
Song of Summer= 5 Seconds of Summer โ "She's Kinda Hot"