This document discusses the use of gamification in enterprise training and engagement. It provides examples of how gamification has been used in education, social networks, and for engaging millennials. The document then outlines an implementation approach for gamification, including the use of game narratives, microlearning, analytics and optimization. It presents a case study of a credit union that used a gamified scavenger hunt to train new hires and improve knowledge retention, resulting in a 90% completion rate.

1. The next generation of
enterprise
gamification

2. What is it all about ?!

3. Gamification on the road…

4. Gamification in education

5. Gamification in education
A. Immediate feedback

6. Gamification in education
A. Immediate feedback
B. It is FUN !

7. Gamification in social networks

8. Engagement challenge

9. Millennials are 50% of the workforce
Millennials
don’t stay for
long but want
to know where
headed…

10. ENGAGEMENT, MILLENIALS AND LINE-OF-SIGHT
Image credit: Philip Toledano
http://www.mrtoledano.com/Gamers/02

11. Intrinsic motivation:
a job well done
“Children who expect
rewards for an activity are
less likely to engage in the
same activity than those
who are extrinsically
motivated”

12. NEXT GEN GAMIFICATION – MAKE EVERYONE A HERO
Video - https://www.youtube.com/watch?v=X4UF_dUqH6w

13. •Next-gen. gamification software (SaaS)
•#1 Gamification platform by EGC tm.
•Gamification, beyond points & badges
•Focus on Enterprise Customers
•Fast and sustainable results
•Customer success team
•Proven methodology
PARTNERS
GAMIFICATION INNOVATION

14. Implementation Approach

15. Game narratives

16. Results driven

17. Implementation Approach

18. EVENT BASED MICRO LEARNING AND COACHING

19. Implementation Approach

20. Announce

21. Implementation Approach

22. • User engagement
• Behavioral trends
Measure
• Segment users
• Identify drivers
Identify • Personalization
• Dedicated challenges
• Adjustments
Optimize
PEOPLE ANALYTICS AND OPTIMIZATION

23. MOVE THE PERFORMANCE NEEDLE

24. Turning business to pleasure

25. Gamification in adoption of new technology

26. Gamification in adoption of new technology

27. We’re playing games

28. We’re not playing games

29. Use cases

30. Success stories
: + 10% in customer service KPIs
: 3X more product learning
: 4X more knowledge collaboration
: Strategic product sales up 10%
: Improving sales, global call centers

31. CASE STUDY

32. CASE STUDY
• Business
• Credit Union
• Provide financial services to the CU members
• Process
• Training of new hires
• Products Knowledge
• Knowledge refreshment
• Users
• Located in USA
• Role - Provide financial services to SF clients
• Tier1 – Back-office
• Tier2 – Frontline
• Tier3 – Frontline experts

33. CASE STUDY
• Content - 7 content profiles (new employees, insurance, loans, pensions, payments, etc.)
• Profile 1: basic knowledge (up to 2 months)
• Profiles 2-4: intermediate knowledge (up to 3 months)
• Profiles 5-7: advanced knowledge (up to 4 months)
• Goal
• Completion of training
• Completion of training on time

34. Game mechanics used:
• Gamified knowledge trainings:
• Links to knowledge (SF website)
• Complete quizzes
• Complete simulation
• Progression
• Recognition:
• Badges
• Communication
• Achievements and rewards

35. Game scope
Narrative – Scavenger Hunt
• Goal – collect all hidden Dream Team Dollars (Redeemable Points)
• Find the right locations by using the hints
• Progress to the next continent
• Collections

36. • Continent per role:
• Back-office: South, North America
• Front-line intermediate: All except Australia
• Front-line experts: All continents
• Dream team dollars
• Complete activities to get miles
• Use miles to find the photos
• Receive dream team dollars for every photo
• Collection game
• Collect 5 out of 10 photos in each continent (example)
• After collecting 5 photos, the continent will be locked
• Hints – find the cities (don’t step on the landmines)
Game flow

37. • Direct - personal
• Retention
• Recognition / feedback on progress
• Did you know - campaign promotion (+launch)
• Indirect – org
• Managers provide feedback to players (based on analytics)
• Training manager provides feedback to branch/team managers (based on analytics)
Communication

38. •~500 participants
•90% completion rate !
•Feedback
“We loved the game ! it was a refreshing change to our typical i-Learn activities”
Results

39. Thank you
joe.wilder@gameffective.com