Daraz is a leading e-commerce platform in South Asia, launched in 2012, offering over 2.5 million products in categories such as electronics, fashion, and home goods. Its business model functions as a multi-vendor marketplace with a focus on competitive pricing, logistics, and payment solutions. The platform also invests in technology, like AI and mobile apps, to enhance the online shopping experience while addressing challenges in logistics and payment security.

1. Daraz: Revolutionizing
Online Shopping

2. Introduction to Daraz
Daraz is the leading e-commerce platform in South Asia,
offering over 2.5 million products and expanding rapidly since
its launch in 2012. In addition to consumer electronics, Daraz
offers a wide selection in areas like home products, cosmetics,
apparel, sports equipment, and consumables.

3. Mission and Vision Of Daraz
Our goal is to deliver a wide range of products to our customers at the
most competitive prices possible, right to their doorstep. They aspire to
be Pakistan's best-selling marketplace, offering a wide range of goods
from home décor to industrial engineering.

4. Daraz Business Model
Daraz operates as an online marketplace, connecting buyers and sellers in a
digital ecosystem. The business model of Daraz revolves around facilitating e-
commerce transactions, providing a platform for various sellers to showcase and
sell their products to a wide customer base. Here's a brief overview of Daraz's
business model:
● Multi-Vendor Marketplace
● Commission-Based Revenue
● E-commerce Platform
● Logistics and Fulfillment
● Payment Solutions

5. Products and Services
Daraz offers a wide range of products and services, including:
Electronics: Daraz sells various electronic products such as smartphones, laptops, cameras,
audio devices, and other gadgets.
Fashion: The platform provides a diverse range of clothing and accessories for men, women, and
children, including apparel, footwear, and fashion accessories.
Beauty and Personal Care: Daraz offers a selection of beauty and personal care products,
including cosmetics, skincare items, hair care products, and grooming tools.
Home and Living: Products for home and living include furniture, home decor, kitchenware,
bedding, and other household items.
Appliances: Daraz provides a range of home appliances such as refrigerators, washing
machines, air conditioners, and small kitchen appliances.

6. Technology and Innovation
Mobile App Development: E-commerce platforms often invest in developing and improving their mobile
applications to provide a seamless and user-friendly shopping experience on smartphones and tablets.
Artificial Intelligence (AI) and Machine Learning (ML): E-commerce platforms leverage AI and ML
algorithms for various purposes, including personalized recommendations, product search optimization,
fraud detection, and customer service automation.
Logistics and Supply Chain Optimization: Efficient logistics and supply chain management are critical for e-
commerce success. Platforms like Daraz may invest in technology to optimize inventory management,
order fulfillment, and last-mile delivery, improving speed and accuracy.
Payment Solutions: E-commerce companies continuously work on enhancing their payment systems to
provide secure and convenient transactions. Innovations may include the introduction of new payment
methods, integration with digital wallets, and improvements in payment processing speed.
Data Analytics: Utilizing big data analytics, e-commerce platforms can gain insights into customer behavior,
preferences, and market trends. This information is valuable for making informed business decisions,
optimizing marketing strategies, and enhancing the overall customer experience.

7. Challenges and Solutions
Logistics and Delivery:
Challenge: Timely and reliable delivery can be a challenge, especially in regions with inadequate transportation
infrastructure.
Solution: Investing in a robust logistics network, partnering with reliable courier services, and implementing
efficient tracking systems can help address this challenge.
Payment Issues:
Challenge: E-commerce platforms often face payment-related challenges, including fraud, incomplete
transactions, and issues with payment gateways.
Solution: Implementing secure payment gateways, educating customers about safe online transactions, and
employing fraud detection measures can mitigate payment-related challenges.

8. Thank You