1. Results of the survey

2. 1. Socio-cultural
sustainability and stakeholder participation
1.1 The local population’s support for change
1.2 The local population’s capacity to change
1.3 Participation of all stakeholders in tourism
planning
1.4 Collaboration of all stakeholders in decision-
making processes
1.5 Taking into account the interests of the local
community
1.6 Organizational structure that supports
involvement of all stakeholders
1.7 Availability of knowledge resources and
education
1.8 Respect for the socio-cultural authenticity of
host communities (conservation of cultural
heritage and traditional values)
1.9 Offering local products in combination with
experiencing local craftsmanship
• High performance in areas connected with the local communities (1.8, 1.9. 1.5), which are also very important.
• Low performance in areas connected with stakeholder participation (1.3, 1.4, 1.6), but these are also not very important.
• Availability of knowledge resources and education (1.7) is deemed important, but has only an average performance,
suggesting a possible area for improvement.

3. 2. Environmental sustainability
2.1 Energy policies that support usage of
alternative sources of energy
2.2 Environmental policies that promote
sustainable development
2.3 Making optimal use of environmental
resources (environmental sustainability)
2.4 Transportation policies that favor alternative
transportation modes and public
transportation
2.5 Maintaining ecological processes and helping
to conserve natural resources and biodiversity
2.6 Exploiting opportunities created by changing
climate conditions
2.7 Implementing new practices in environmental
management
2.8 Adapting to changing climate conditions
• High performance in areas connected with environmental policies (2.5, 2.2, 2.4), which are also very important.
• Low performance in areas connected with changing climate conditions (2.6, 2.8), but these are also not very important.
• Making optimal use of environmental resources (2.3) is deemed important, but has below average performance, suggesting a
possible area for improvement.
• Implementing new practices in environmental management (2.7) rates well on performance, but is not percieved as very important,
suggesting possible wasted effort.

4. 3. Proactiveness
3.1 Dynamic content on the web portal
3.2 Creating distinctive image of the destination
3.3 Logistics adapted to changing demand (last
minute reservations, new reservations
systems, etc.)
3.4 Web portal providing rich user experience
3.5 Tourism products adapted to changing
demand (last minute reservations,
increased price sensitivity, etc.)
3.6 Formation of destination’s innovation
strategy
3.7 Creation of innovative vision
3.8 Ease of access to information through a
highly developed communication system
• Above average performance in ease of access to information (3.8), which is the most important.
• Low performance in logistics (3.3) and innovation strategy (3.6), but these are also not very important.
• Web portals providing rich user experience (3.4) are deemed important, but have below average performance, suggesting a
possible area for improvement.
• Creation of innovative vision (3.7) has the highest performance, but is not percieved as very important, suggesting possible wasted
effort.

5. Tourism destination innovativeness (combined)
1.1 The local population’s support for change
1.2 The local population’s capacity to change
1.3 Participation of all stakeholders in tourism planning
1.4 Collaboration of all stakeholders in decision-making processes
1.5 Taking into account the interests of the local community
1.6 Organizational structure that supports involvement of all stakeholders
1.7 Availability of knowledge resources and education
1.8 Respect for the socio-cultural authenticity of host communities
(conservation of cultural heritage and traditional values)
1.9 Offering local products in combination with experiencing local
craftsmanship
2.1 Energy policies that support usage of alternative sources of energy
2.2 Environmental policies that promote sustainable development
2.3 Making optimal use of environmental resources (environmental
sustainability)
2.4 Transportation policies that favor alternative transportation modes
and public transportation
2.5 Maintaining ecological processes and helping to conserve natural
resources and biodiversity
2.6 Exploiting opportunities created by changing climate conditions
2.7 Implementing new practices in environmental management
2.8 Adapting to changing climate conditions
3.1 Dynamic content on the web portal
• High performance in areas connected with the local communities (1.8, 1.9. 1.5),
3.2 Creating distinctive image of the destination
which are also very important.
3.3 Logistics adapted to changing demand (last minute reservations, new
• Low performance in areas connected with changing climate conditions (2.6, 2.8),
reservations systems, etc.)
but these are also not very important.
3.4 Web portal providing rich user experience
• Creation of innovative vision (3.7) has a relatively high performance, but is not
percieved as very important, suggesting possible wasted effort. 3.5 Tourism products adapted to changing demand (last minute
reservations, increased price sensitivity, etc.)
3.6 Formation of destination’s innovation strategy
3.7 Creation of innovative vision
3.8 Ease of access to information through a highly developed
communication system