The document discusses 7 website conversion hacks learned from dating apps like Tinder. The hacks are: 1) first impressions matter so optimize the first second; 2) have a clear call-to-action; 3) use feedback tools like surveys to improve the site; 4) analyze abandonment with form analytics; 5) know your target audience; 6) use the right conversion optimization tools; and 7) leverage a cross-functional team to improve the site. The presentation provides examples and case studies to illustrate how applying these hacks can significantly improve metrics like conversions and reduce bounce rates.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Learn tactics that you can use immediately to sell more:
- The measurable impact of pre-call research
- Specific calls to action for higher conversions
- The best times to cold call and email
-Tune in and find out how cold calling can be more effective.
Watch the webinar on demand here: http://bit.ly/Webinar-
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
#SEJThinkTank: How to Build Links Using Content Marketing & Outreach Search Engine Journal
Content marketing has become one the most powerful tools a digital marketer can use. Creating useful content is one of the best ways to build trust, establish your brand as an industry leader, and, most importantly, make sales.
Learn tactics that you can use immediately to sell more:
- The measurable impact of pre-call research
- Specific calls to action for higher conversions
- The best times to cold call and email
-Tune in and find out how cold calling can be more effective.
Watch the webinar on demand here: http://bit.ly/Webinar-
Try InsideSales.com free for 10 days: PowerDialer™ — #1 Power Dialer Software for B2B Sales - http://www.insidesales.com/outbound_power_dialer.php
How to do keyphrase research in 2017: Target topics, not just phrasesOrbit Media Studios
Google is officially a semantic search engine, which means it’s connecting visitors to pages with the meaning they’re looking for, not just the letters and words they typed into that little box. To adapt to this, you need to target a broader topic, not just the specific phrase. Spread your meaning out, using related phrases, covering the things that are semantically linked. In this presentation we’ll start with the basics and move straight into the advanced techniques.
How Google Works (...and why they rule)
Search results and context
Search volume
Competition
How to target topics, not just phrases
Apply all of these techniques and you'll be ranking by Friday!
How Content Marketing + PR Earns You Backlinks, Media Coverage & Brand AwarenessFractl
When you create data-focused reports, studies, and surveys and send personalized pitches to writers, you can earn unparalleled backlinks and brand recognition by appearing in the web's top media publications.
Brand Mentions vs Links: Making PR Coverage Work Harder for SEO.James Brockbank
In this session from BrightonSEO, James shares insights into how to make your PR coverage work harder for SEO by avoiding brand mentions and maximising links.
Marketing Strategies that make money while you sleepWil Reynolds
The power of doing one thing well, allows todays marketer to leverage repeatedly content and startegies that add value. Its hard to do 1 thing well, but when you do, don't try to repeat it! Instead use these tactics to make sure you are getting the most out of it, as these strategies will continue to earn you $$$, while you are sleeping.
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
Diversifying Your Digital Marketing Efforts | SMX East 201397th Floor
Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...Distilled
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.
Two of our PPC experts reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
The best ads, all share one quality - they're memorable!
So now the question is, how do you create ads that leave lasting impressions?
In this brand-new webinar, our resident PPC expert, Erin Sagin, will show you actionable, data-back tactics that will help your ads STANDOUT and get MORE CLICKS!
Join the webinar to learn:
-Create eye-catching headlines that stand out
-Inspire searchers to take action immediately by tapping into 'fear of missing out' with AdWords' new ad customizers
-Leverage emotional triggers such as humor, jealousy, and surprise
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...Search Engine Journal
Larry’s session will walk us through seven covert ways to leverage your social media ads for boosting consumer engagement and elevating your brand’s rank in search.
Creating Behavior-Changing Content by Grant Simmons - #SEJSummit AtlantaSearch Engine Journal
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
Networking, Relationships and Growing Your Personal BrandOrbit Media Studios
It’s what you know. It’s who you know. These are the two key factors in success. Without a deliberate plan to grow your network and build relationships, you’re missing out.
In this presentation we'll cover:
How to connect with (and work with) influencers
How to form and run small groups that push you up the learning curve fast
The single biggest factor in turning strangers into acquaintances and acquaintances into friends
You are creating great content - but is anyone seeing it? Nicholas and Cody of Page One Power discuss the four stage building link building cycle and how you can use it to increase your rank and reach.
Diversifying Your Digital Marketing Efforts | SMX East 201397th Floor
Brandon talks about keeping your eggs from being all in the same basket and diversify your efforts for maximum effect. Using Pinterest, Slideshare, and other social avenues can help gain exposure for your content with the right strategy.
SearchLove London 2015 | Tamara Gielen | Leveraging the Hidden Power of Email...Distilled
Discover which key lifecycle stage-specific campaigns can and should be automated. In this session Tamara will guide us through how to get started with lifecycle email campaigns, by sharing examples and best practices, and of course how to avoid those common pitfalls.
The Changing Face of Content Promotion [Pubcon 2013]Fractl
The content deluge is upon us -- and that means that digital PR professionals need to become aware of their proper place in the ecosystem. The goal is to create mutually beneficial relationships, where publishers begin to see you as an asset for the production of high-value content. Be a resource, not a spammer.
Are you guilty of letting your keywords accumulate dust, as you flicked the auto-pilot switch on? Perhaps, you’re new to the world of pay per click or getting back in the game after a long hiatus? Either way, it’s the perfect time for a PPC confessional.
Two of our PPC experts reveal the sinful ways that you’re harming your PPC account. From greed to envy, you may be shocked to learn that your PPC strategy is far from angelic.
This presentation goes through the top tips for blogging best practices, from research-based topics to collaboration tactics. From headlines to images. These are the BEST practices for blogging. A must view for Content Marketers.
This presentation was originally given at Wine & Web at Orbit Media.
As designers and developers, we don’t always have access to research to about our end users, or the opportunity to learn about them. This can leave us building products based on our managers personal opinion, or client specifications, and never really knowing how we can serve our users better.
But the good news is there are many opportunities for user research that most designers and developers just aren’t aware of. They are cheap, easy to implement, and can used straight away on almost any project.
Lily will talk you through 3 methods of no excuse user research that you can use immediately on the websites, products, apps and services you work on every day.
The best ads, all share one quality - they're memorable!
So now the question is, how do you create ads that leave lasting impressions?
In this brand-new webinar, our resident PPC expert, Erin Sagin, will show you actionable, data-back tactics that will help your ads STANDOUT and get MORE CLICKS!
Join the webinar to learn:
-Create eye-catching headlines that stand out
-Inspire searchers to take action immediately by tapping into 'fear of missing out' with AdWords' new ad customizers
-Leverage emotional triggers such as humor, jealousy, and surprise
7 Ridiculously Smart Facebook and Twitter Advertising Hacks by Larry Kim - #S...Search Engine Journal
Larry’s session will walk us through seven covert ways to leverage your social media ads for boosting consumer engagement and elevating your brand’s rank in search.
Creating Behavior-Changing Content by Grant Simmons - #SEJSummit AtlantaSearch Engine Journal
'Tickles' are a search marketer’s secret weapons of influence, helping drive consumers into buying mindsets and inspiring demand where none exists. Through real world examples, Grant explains how to research, create, and promote content that is designed to entertain and educate.
#SEJThinkTank: Discover the Power of Link Building w/Jon Ball of PageOne PowerSearch Engine Journal
Building good links that make sense has always required manually promoting your website to the right audience in a persuasive manner. Jon’s presentation will show you what strategic, white hat link building looks like in today’s world.
As more companies get on the content train, search engine optimization is more important than ever.
Take SEO beyond a buzzword at this workshop. You will learn analytics that make SEO measurable and allow you to demonstrate the ROI of your efforts.
At this workshop you'll learn: What domain authority is and how to use it to outrank your competitors; Metrics that demonstrate the ROI of SEO optimization; How to avoid Google penalties; How to use free tools for competitive research, analytics and website optimization; and Winning at local search.
One of the biggest mistakes businesses make when they first venture into content marketing is a lack of strategy. Often they adopt a 'one-size-fits-all' approach to their content marketing channels only to see their efforts dashed. The truth is what works on social media, does not necessarily work on search, and the reason usually boils down to how your audience uses these channels. Discover to how understanding audience's intent on Search and on Social Media can help you build a holistic content marketing strategy that works.
In this presentation by Daniel Hochuli, you'll learn:
- Why same content published on both search and social media often fails to deliver results.
- How to develop and optimise a content marketing strategy that best suits your digital channels.
- How to intelligently report content marketing success using audience metrics.
Success by Design: Content That Builds Both Brand and SEO by Mark Traphagen -...Search Engine Journal
You’ve probably heard content marketing truisms like “quality over quantity.” Wondering what that actually means in practical terms? Master content marketer Mark Traphagen will share how to effectively build high-value content that is both SEO friendly and good for your brand.
What? How? Why? Building Query Personas to Power Your Content StrategyGrant Simmons
Forget keywords as singular elements of search, and follow Google & savvy search marketers as they dig deeper into user intent and leverage questions (and answers) as core to their content strategy!
The Secret to Actually Producing Great Visual StorytellingLeslie Bradshaw
It's 2014 and there is no question that visual storytelling is an important tool in every marketer's tool belt. However, how to swiftly produce consistent, cost-effective and beautiful work is a lot less obvious. To arm you with the methods, resources and workflows you need to win at visual storytelling, we've asked marketer and data visualization pioneer Leslie Bradshaw to share her playbook. In her own words the session will deliver: Less hype. More do.
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this webinar is jam-packed full of hacks to amplify your content using social media and ultimately generate sales and qualified leads for your business.
NAGW Webinar: Social Media - The Good, the Bad, and the WOW!emfluence
Social Media best practices, presented by Jessica Best on the August 2014 NAGW webinar. In 2014, social media is no longer optional. At the very least, business leaders have to understand its impact and how it works. At its best, it's an impactful part of an integrated marketing strategy. This session is perfect for marketers who are already trying a social media channel or two or who are just dipping their toes into the social media water.
Learn 10 things you should always do in social media and and 10 things you should never do, plus see great ideas from those who are innovative in social media and do it well.
GuideStar Webinar (05/16/12) - Supersize My Online Savvy: Surefire Steps to F...GuideStar
GuideStar webinar on 05/16/12.
Presenters: Katya Andresen, Chief Strategy Officer, Network for Good, and Lindsay Nichols, PR and Social Media Marketing Manager, GuideStar USA, Inc.
http://www2.guidestar.org/rxg/news/webinars/webinar-archive.aspx
Top Ten Paid Social Media Advertising Hacks Of All TimeHanapin Marketing
PPC marketing, social media, and content remarketing are rapidly converging. To continue to be successful in today’s digital world, you must integrate both your paid and organic teams. Join us for a whirlwind tour of some of the coolest PPC opportunities on Facebook, Twitter, LinkedIn, Google+ & YouTube. We’ll be discussing strategies such as content remarketing, using paid social promotion to increase organic exposure, targeting fans with post engagement ads on Facebook and methods to target fans on both Twitter and Google+.
Presented by Larry Kim from Wordstream and moderated by Matt Umbro from Hanapin Marketing and #PPCChat, this presentation is jam-packed full of hacks to amplify your content using social media and ultimately generating sales and qualified leads for your business.
You’ll get expert-level Social PPC tips like:
*Cheaply targeting fans on social media
*Using content remarketing to generate sales and qualified leads
*Insights on the new ad formats for YouTube and Gmail
How paid advertising can increase organic exposure
When it comes to the search landscape, understanding your competition is imperative. For SEMNE's December 2014 event, Casie Gillette looks at how marketers can evaluate and stalk their competition. Gain the upper hand in search results with these tips.
Content the Searh Engines will Love with Andy ArestodinaDigital Megaphone
As search evolves, so does optimization. Search results are less about phrases (combinations of words and letters) and more about topics (semantic meanings and entities). So a smart content marketer optimizes for “things, not strings.”
But what exactly does this mean for the writer? In this presentation Andy Crestodina will cover five specific actions we take as content marketers to make sure that your marketing is aligned with the future of SEO.
Watch the presentation here: https://www.youtube.com/watch?v=AlclI4k8vRk
Find out more about upcoming events at www.digitalmegaphone.com
Are you wondering if you are sending the right messages to the right audience? How will you know if your website visitors are really your target customers?
Join Erin Everhart, Lead Manager for Digital Marketing - SEO of The Home Depot for a presentation about strategies on how to rise above the advertising clutter, and ensure that your messages are communicated to the right customers.
Designed for Success: Optimizing the Email ExperienceLitmus
Great design is more than stunning graphics—it's a key strategy to unlocking the success of email. And as one of digital marketing's highest performers, email requires its own unique set of content, marketing, and design considerations. Discover the six stages of the inbox experience and pick up
actionable tips to help you create amazing emails that get opened, clicked, and stay out of the spam folder.
Similar to Danny Wajcman - 7 Unexpected Website Conversion Hacks (20)
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
SMM Cheap - No. 1 SMM panel in the worldsmmpanel567
Boost your social media marketing with our SMM Panel services offering SMM Cheap services! Get cost-effective services for your business and increase followers, likes, and engagement across all social media platforms. Get affordable services perfect for businesses and influencers looking to increase their social proof. See how cheap SMM strategies can help improve your social media presence and be a pro at the social media game.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.
Monthly Social Media News Update May 2024Andy Lambert
TL;DR. These are the three themes that stood out to us over the course of last month.
1️⃣ Social media is becoming increasingly significant for brand discovery. Marketers are now understanding the impact of social and budgets are shifting accordingly.
2️⃣ Instagram’s new algorithm and latest guidance will help us maintain organic growth. Instagram continues to evolve, but Reels remains the most crucial tool for growth.
3️⃣ Collaboration will help us unlock growth. Who we work with will define how fast we grow. Meta continues to evolve their Creator Marketplace and now TikTok are beginning to push ‘collabs’ more too.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Marketing as a Primary Revenue Driver - Lee Levitt
Danny Wajcman - 7 Unexpected Website Conversion Hacks
1. 7 Unexpected
Website Conversion Hacks
Learned From Our Experiences With
Tinder, JSwipe, & Bumble
DANNY WAJCMAN
COO & Co-Founder
Lucky Orange
danny@LuckyOrange.com
2. 1. I’m happily married.
2. I may (or may not) have catfished a friend to
“research” this presentation.
3. Whether you’re on a dating app or dating your
visitors, master the art of “closing the deal.”
Disclaimers
(or so my wife tells me).
@LuckyOrange #DSKC
13. Element
Time Spent By Visitors
(in seconds)
Logos 6.48
Navigation menus 6.44
Search box 6
Social media links 5.95
Primary image 5.94
Written content 5.59
Footer 5.25
Source: Missouri University of Science and Technology, “Eyes don't lie: understanding users' first impressions on
website design using eye tracking”
@LuckyOrange #DSKC
19. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com
Busy design
Visitors don’t know where
to look or click
Long
Low conversion rate
@LuckyOrange #DSKC Hack #1: First Impressions Always Matter
20. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com
Shortened
Simplified design
Greeted by smiling face
of a real customer
@LuckyOrange #DSKC Hack #1: First Impressions Always Matter
21. Source: “Behind the scenes: A/B testing part 3: Finalé,” SingleVNoise.com
102%
@LuckyOrange #DSKC Hack #1: First Impressions Always Matter
30. Case Study: TaylorMade
• One, clear call-to-action
• Singular focus on hero
image
@LuckyOrange #DSKC Hack #2: Be Our Guest
31. Case Study: TaylorMade
• One, clear call-to-action
• Singular focus on hero
image
• Cleaned up the
navigation bar
@LuckyOrange #DSKC Hack #2: Be Our Guest
37. Don’t Forget About Polls & Surveys
@LuckyOrange #DSKC Hack #3: The Right Feedback Matters, Too
38. • Gain instant feedback
• Find UX issues
• Use as a lead generation tool
• Combine w/ user recordings
• Uncover root cause of
abandonment
Improve Conversions and…
@LuckyOrange #DSKC Hack #3: The Right Feedback Matters, Too
45. 10% stop here
15% stop here
75% stop here
Abandonment
rates can tell you:
@LuckyOrange #DSKC Hack #4: It’s You; Not Me
46. Joe
How can I help you?
Customer
I’m really interested in taking
a test drive. Can you help me?
Joe
Certainly! Did you have a
specific model in mind?
300%
@LuckyOrange #DSKC Hack #4: It’s You; Not Me
48. 46% of the time
14% of the time
Source: Nick Bilton, “Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth,” The New York Times
Women
Men
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
49. 46% of the time
14% of the time
Source: Nick Bilton, “Tinder, the Fast-Growing Dating App, Taps an Age-Old Truth,” The New York Times
Women
Men
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
50. Is it time for an app?
Is your website as
mobile-friendly as it
should be?
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
51. Source: Sarita Harbour, “4 Questions That Help Define Your Target Audience,” www.Zerys.com
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
53. Persona Detail Questions to Ask
Role Low-level executive; spends free time traveling, cooking, and reading
Company Marketing/design agency
Goals Wants to retire within the next 2-5 years; takes beauty routine seriously
Challenges Saving for retirement while paying college tuition for children
Shopping
Preferences
Has expendable income; will pay premium for high-end products
Watering
Holes
Uses Facebook to catch up with friends; likes to read beauty magazines
Buyer Persona:
Betty Doe
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
54. HubSpot’s Buyer Persona template:
bit.ly/HubSpotPersonaTemplates
MakeMyPersona generator by HubSpot:
bit.ly/MakeHubspotBuyerPersona
@LuckyOrange #DSKC Hack #5: Know Your Target Audience
63. 1. Less than a second to make first impression –
make it count!
2. Have easy-to-use navigation and clear/ visible CTAs
3. Know your target audience to focus marketing
strategy and onsite messaging
4. Capture feedback from your actual visitors
5. Utilize your team to discuss and implement findings
Tips & Take-Aways
Missouri University of Science and Technology study2.6 seconds for that viewer's eyes to concentrate in a way that reinforces that first impression.
It’s not just about how you come across; it’s also about making sure your first impression POPS. Sure, the most popular people on Tinder, Bumble, JSwipe, or any dating are attractive, but they also know how to take good photos. According to TinderSeduction.com, daters can increase the amount of matches by as much as 10 fold by taking the right photos! (BTW, smiling increases your “right swipe” chances by 14%!) >> http://www.tinderseduction.com/best-tinder-pictures-for-more-profile-matches/
It’s not just about how you come across; it’s also about making sure your first impression POPS. Sure, the most popular people on Tinder, Bumble, JSwipe, or any dating are attractive, but they also know how to take good photos. According to TinderSeduction.com, daters can increase the amount of matches by as much as 10 fold by taking the right photos! (BTW, smiling increases your “right swipe” chances by 14%!) >> http://www.tinderseduction.com/best-tinder-pictures-for-more-profile-matches/
It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
It doesn’t matter if you are a hopeful single on Tinder or an energetic entrepreneur managing a website, you still have very little time to make a good first impression. Some research puts this number at a fraction of a second. As we all know, a bad first impression often leads to no second impression. The company Basecamp improved conversions by 102% by trying something new – a photo of a real customer smiling.
Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
Even though security guarantees are great to have 80% of the time, it’s not always the case. According to BradleySpencer.com, iCouponBlog increased conversions by 400 percent over a three-day span by removing a distracting secure image.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
New version has cleaner menu bar and clearer CTA. Also, face isn’t Tiger Woods. Make your website as comfortable as possible for visitors, just like how you treat guests in your own home. Make it clear where they should click, and keep a clean layout with plenty of white space to avoid feeling cluttered.
Your grandma may tell you how great you are, but does that really help you win dates on Tinder? No! If your problem is raunchy pick-up lines, getting insight from bias family and friends isn’t really going to help.
There are so many ways to gather insight online for a website. Usually most people start at Google Analytics, but the options don’t end there. Even so, some marketers aren’t necessarily using the best tool for the job.
It’s important to use conversion optimization tools, but it’s equally as important to use the right tool for the job. Know when to use specific data to meet certain goals.
There are so many ways to gather insight online for a website. Usually most people start at Google Analytics, but the options don’t end there. Even so, some marketers aren’t necessarily using the best tool for the job.
It’s important to use conversion optimization tools, but it’s equally as important to use the right tool for the job. Know when to use specific data to meet certain goals.
Let’s face it – sometimes Romeos (and some Juliets) do a great job of chasing away prospective dates themselves!
We all know that 100% conversion rate is pretty…unrealistic. But even so, there are things all of our websites can do better. Do you know what to do? For example, let’s say Rover, a Vespa dealership, is trying to get more people to schedule a test drive.
We all know that 100% conversion rate is pretty…unrealistic. But even so, there are things all of our websites can do better. Do you know what to do? For example, let’s say Rover, a Vespa dealership, is trying to get more people to schedule a test drive.
Changing the color of the CTA and adding a “SIGN UP TODAY” sticker isn’t working either.
When you look at form analytics, it’s clear what’s holding them back.
When you look at form analytics, it’s clear what’s holding them back.
Now the company can FIX the problem quickly. But that’s not enough – adding in a live chat option also helped solve the problem too.
% of men/women who swipe RIGHTThe New York Times reports that men swipe right on Tinder 46% of the time. Women only swipe right 14% of the time. The translates into more guys wanting to meet the ladies than there are ladies wanting to meet guys. Another study from Tinder showed that women were more likely to swipe left when shown a handsome man with a chiseled face rather than a softer jaw line because the women said the men looked like they were too full of themselves. If women are from Mars and men are from Venus, then maybe it’s time to learn more about Mars. >>
% of men/women who swipe RIGHTThe New York Times reports that men swipe right on Tinder 46% of the time. Women only swipe right 14% of the time. The translates into more guys wanting to meet the ladies than there are ladies wanting to meet guys. Another study from Tinder showed that women were more likely to swipe left when shown a handsome man with a chiseled face rather than a softer jaw line because the women said the men looked like they were too full of themselves. If women are from Mars and men are from Venus, then maybe it’s time to learn more about Mars. >>
So you think you know your target audience, right? All industries have a firm grasp on their clientele, and marketers are well-versed in wading through data to better understand how to reach that key target audience. Even so, that doesn’t mean you can learn even more to optimize your website even more.
The good news is that there are a number of ways to learn more about your customers. For example, a good dashboard will quickly tell you about demographics, geographic patterns, browsers, device types, and more. You should also try to apply behavior tags to further identify behavior patterns on your site.
Why does this matter? If you know that 70% of your customers use a mobile device, you can also assume they are using it while at home, too. Once you know this fact, you can then begin looking into whether a mobile-optimized app would be the next logical step for your company.
Don’t forget about analyzing where your visitors and customers are hanging out – social media. It’s a safe bet that most of your users are going to be on Facebook and/or Twitter. If you’re looking for a place to start, try Facebook which now has 2 billion monthly users (http://www.cnbc.com/2017/06/27/how-many-users-does-facebook-have-2-billion-a-month-ceo-mark-zuckerberg-says.html). If your great web content and blog posts are missing that target audience, that content is being wasted.
Lastly, don’t stop there. Answer questions to find out how your company can help your audience and make those visitors want to bookmark your website. Understand their day-to-day concerns and start engaging them. For example, if your eCommerce store targets primarily middle-age women, knowing that these women struggle with caring for aging parents and college-aged kids could help your company expand to fit these unique needs while building long-term relationships.
Questions to ask include: Role:
What is your job role? Your job title?
How is your job measured?
What is a typical day?
What skills are required?
What knowledge and tools do you use?
Who do you report to? Who reports to you?
Goals:
What are you responsible for?
What does it mean to be successful in your role?
Challenges:
What are your biggest challenges?
How do you overcome these challenges?
Company:
What industry or industries does your company work in?
What is the size of your company (revenue, employees?)
Watering Holes:
How do you learn about new information for your job?
What publications or blogs do you read?
What associations and social networks do you belong to?
Personal Background:
Age
Family (single, married, children)
Education
Shopping Preferences:
How to you prefer to interact with vendors (email, phone, in person?)
Do you use the internet to research vendors or products? If yes, how do you search for information? What types of websites do you use?
Where to start
You wouldn’t wait for hours by the produce department waiting to find Ms. Or Mr. Right, and you wouldn’t use only Google analytics to analyze your website. If you’re a golfer, you know the value of having the right clubs in your bag. If you’re a handyman, your toolbox is filled with every hammer, wrench, and screw driver you could ever need. If you’re a chef, your kitchen has an arsenal of appliances, equipment, and utensils.
If you’re a marketing professional, you also need the right tools in your digital toolbox. Here are a few we suggest:
You don’t have to know how to tie a bowtie (just ask one of our employees) or how to plan the perfect evening, but you probably know someone who can help. It’s really okay to get a little help from your friends.
Whether you’re a team of 2 or 20, you have enough people to build a team. If possible, assemble a team from multiple departments. I covered this very topic in a recent Forbes article because I have seen too many amazing opportunities lost because analytic data is limited to one or two people.
Different professionals working within your own company can contribute a wealth of information. Data can be interpreted different and add an incredible amount of information, but you would miss all of the interpretations if you limited it to just one or two people or departments.