SlideShare a Scribd company logo
Daniel Feerst
Types of Publications
 Letterhead
 Information includes name, address, phone number,
logo, and sometimes web address
 Letters use 1” margins
 Watermark – Pale image or text imprinted into paper
 Business Card
 Size – 2” x 3.5”
 Design area - .125” margin on all sides
 Should include person’s name, job title, and person’s
email address
Letterhead Example
Sample Business Card
Types of Publications
 Newsletter
 a printed report or letter containing news of interest to a
particular group
 Much like a newspaper
 Brochure
 A booklet or pamphlet that contains descriptive or
advertising
Newsletter
Example
Brochure Example
Newsletter Components
 Nameplate
 Information found at the top of the page
 Volume number
 Date of publication
 Company logo or motto
 Appears in top 1/4 or 1/3
 Can also appear at left side or middle of page
Newsletter Components
 Header
 Similar to nameplate with same
information
 Appears on pages other than first page
 Masthead
 Provides contact information about
publisher of the newsletter
 Important for those reading the
newsletter that are not part of your usual
audience
Sample Header
Newsletter Components
 Headlines
 Miniature sentences containing no verbs or implied
action
 Not a title
 More readable than a title
 Headline Guidelines
 Eliminate “a,” “an,” and “the”
 Use commas instead of “and”
 Remove adjectives and adverbs
 No end punctuation
Sample
Headline
Newsletter Components
 Byline
 Identifies author of article
 Articles
 Written for audience with common interest
 Writing more compact
 Sentences and paragraphs shorter
 Humor used to add interest
 Dates and reminders included
Articles
Byline
Newsletter Design Elements
 Jump Lines
◦ Used to guide reader from one page to another when
article is continued
 Continuation Heads
◦ Used in conjunction with jump lines so reader can find
the article
 Pull Quotes
 Most often found on front page
 Used to attract interest
Jump Lines Continuation Heads
Thanks

More Related Content

What's hot

Double page spread
Double page spreadDouble page spread
Double page spread
emiliabowles
 
Codes and conventions
Codes and conventions Codes and conventions
Codes and conventions
jamiedavismedia
 
Contents Code and Conventions
Contents Code and ConventionsContents Code and Conventions
Contents Code and Conventions
Shobyone
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
baileyharland
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
baileyharland
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
baileyharland
 
APA Stylistics: Part I
APA Stylistics: Part IAPA Stylistics: Part I
APA Stylistics: Part I
Christina SIntic
 
1.03 DTP Design Features
1.03 DTP Design Features1.03 DTP Design Features
1.03 DTP Design Features
cindymartin
 
Evaluation tauhida
Evaluation tauhidaEvaluation tauhida
Evaluation tauhida
carolinebirksatwork
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
leilahstott
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
HelenStoba
 
Contents skeleton layout
Contents skeleton layoutContents skeleton layout
Contents skeleton layout
Kate-Anna Smith
 
Magazine term
Magazine termMagazine term
Magazine term
annnnnika
 
Media cover and contents analysis
Media cover and contents analysisMedia cover and contents analysis
Media cover and contents analysis
aaroncarter111
 
APA research paper format
APA research paper formatAPA research paper format
APA research paper format
EssayAcademy
 
contents page codes and conventions
contents page codes and conventionscontents page codes and conventions
contents page codes and conventions
katherineb123
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
jakehoey
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
jakehoey
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
jakehoey
 
Key terms
Key termsKey terms
Key terms
AaronGemmell
 

What's hot (20)

Double page spread
Double page spreadDouble page spread
Double page spread
 
Codes and conventions
Codes and conventions Codes and conventions
Codes and conventions
 
Contents Code and Conventions
Contents Code and ConventionsContents Code and Conventions
Contents Code and Conventions
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
 
Codes and conventions of a contents page
Codes and conventions of a contents pageCodes and conventions of a contents page
Codes and conventions of a contents page
 
APA Stylistics: Part I
APA Stylistics: Part IAPA Stylistics: Part I
APA Stylistics: Part I
 
1.03 DTP Design Features
1.03 DTP Design Features1.03 DTP Design Features
1.03 DTP Design Features
 
Evaluation tauhida
Evaluation tauhidaEvaluation tauhida
Evaluation tauhida
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Contents skeleton layout
Contents skeleton layoutContents skeleton layout
Contents skeleton layout
 
Magazine term
Magazine termMagazine term
Magazine term
 
Media cover and contents analysis
Media cover and contents analysisMedia cover and contents analysis
Media cover and contents analysis
 
APA research paper format
APA research paper formatAPA research paper format
APA research paper format
 
contents page codes and conventions
contents page codes and conventionscontents page codes and conventions
contents page codes and conventions
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Codes and conventions of a magazine contents page
Codes and conventions of a magazine contents pageCodes and conventions of a magazine contents page
Codes and conventions of a magazine contents page
 
Key terms
Key termsKey terms
Key terms
 

Similar to Daniel Feerst - ALL About PUBLICATIONS

Magazine Cover Conventions
Magazine Cover ConventionsMagazine Cover Conventions
Magazine Cover Conventions
Heather Johnson
 
Magazine codes and conventions
Magazine codes and conventionsMagazine codes and conventions
Magazine codes and conventions
sdanielletodd
 
Front cover codes and conventions
Front cover codes and conventionsFront cover codes and conventions
Front cover codes and conventions
patta123
 
Double page spread generic conventions
Double page spread generic conventionsDouble page spread generic conventions
Double page spread generic conventions
patta123
 
Front cover generic conventions
Front cover generic conventionsFront cover generic conventions
Front cover generic conventions
megansheratonx
 
The codes and conventions of a contents page
The codes and conventions of a contents pageThe codes and conventions of a contents page
The codes and conventions of a contents page
Daniellee3099
 
Media homework
Media homeworkMedia homework
Media homework
SallyReeves19
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
arnellgrace
 
Main Newspaper Features
Main Newspaper FeaturesMain Newspaper Features
Main Newspaper Features
lucyjones93
 
Magazine terminology glossary
Magazine terminology glossaryMagazine terminology glossary
Magazine terminology glossary
Emma Wilkinson
 
Codes & conventions of a
Codes & conventions of aCodes & conventions of a
Codes & conventions of a
FatimaIftikhar5
 
Codes & conventions of a newspaper
Codes & conventions of a newspaperCodes & conventions of a newspaper
Codes & conventions of a newspaper
Fatima Iftikhar
 
Codes and conventions media
Codes and conventions mediaCodes and conventions media
Codes and conventions media
Line-Teta Blemont
 
Contents Page Conventions
Contents Page ConventionsContents Page Conventions
Contents Page Conventions
Heather Johnson
 
Masthead
MastheadMasthead
Masthead
DanSavery
 
Content Page Analysis
Content Page AnalysisContent Page Analysis
Content Page Analysis
FizaZaheer
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spread
katieannalynch
 
Generic conventions of magazine cover and contents page
Generic conventions of magazine cover and contents pageGeneric conventions of magazine cover and contents page
Generic conventions of magazine cover and contents page
michaelfagan
 
Finished codes and conventions front cover
Finished codes and conventions   front coverFinished codes and conventions   front cover
Finished codes and conventions front cover
amberderbyshire123
 
Codes and conventions front cover
Codes and conventions   front coverCodes and conventions   front cover
Codes and conventions front cover
amberderbyshire123
 

Similar to Daniel Feerst - ALL About PUBLICATIONS (20)

Magazine Cover Conventions
Magazine Cover ConventionsMagazine Cover Conventions
Magazine Cover Conventions
 
Magazine codes and conventions
Magazine codes and conventionsMagazine codes and conventions
Magazine codes and conventions
 
Front cover codes and conventions
Front cover codes and conventionsFront cover codes and conventions
Front cover codes and conventions
 
Double page spread generic conventions
Double page spread generic conventionsDouble page spread generic conventions
Double page spread generic conventions
 
Front cover generic conventions
Front cover generic conventionsFront cover generic conventions
Front cover generic conventions
 
The codes and conventions of a contents page
The codes and conventions of a contents pageThe codes and conventions of a contents page
The codes and conventions of a contents page
 
Media homework
Media homeworkMedia homework
Media homework
 
Codes and conventions
Codes and conventionsCodes and conventions
Codes and conventions
 
Main Newspaper Features
Main Newspaper FeaturesMain Newspaper Features
Main Newspaper Features
 
Magazine terminology glossary
Magazine terminology glossaryMagazine terminology glossary
Magazine terminology glossary
 
Codes & conventions of a
Codes & conventions of aCodes & conventions of a
Codes & conventions of a
 
Codes & conventions of a newspaper
Codes & conventions of a newspaperCodes & conventions of a newspaper
Codes & conventions of a newspaper
 
Codes and conventions media
Codes and conventions mediaCodes and conventions media
Codes and conventions media
 
Contents Page Conventions
Contents Page ConventionsContents Page Conventions
Contents Page Conventions
 
Masthead
MastheadMasthead
Masthead
 
Content Page Analysis
Content Page AnalysisContent Page Analysis
Content Page Analysis
 
Codes and conventions of a double page spread
Codes and conventions of a double page spreadCodes and conventions of a double page spread
Codes and conventions of a double page spread
 
Generic conventions of magazine cover and contents page
Generic conventions of magazine cover and contents pageGeneric conventions of magazine cover and contents page
Generic conventions of magazine cover and contents page
 
Finished codes and conventions front cover
Finished codes and conventions   front coverFinished codes and conventions   front cover
Finished codes and conventions front cover
 
Codes and conventions front cover
Codes and conventions   front coverCodes and conventions   front cover
Codes and conventions front cover
 

More from Daniel Feerst

Daniel Feerst | Why have Scientific Publishing
Daniel Feerst | Why have Scientific PublishingDaniel Feerst | Why have Scientific Publishing
Daniel Feerst | Why have Scientific Publishing
Daniel Feerst
 
Daniel Feerst - Society-Pays for Publishing Program
Daniel Feerst - Society-Pays for Publishing ProgramDaniel Feerst - Society-Pays for Publishing Program
Daniel Feerst - Society-Pays for Publishing Program
Daniel Feerst
 
Daniel Feerst - What is Ethical Publishing and unethical Publishing
Daniel Feerst - What is Ethical Publishing and unethical PublishingDaniel Feerst - What is Ethical Publishing and unethical Publishing
Daniel Feerst - What is Ethical Publishing and unethical Publishing
Daniel Feerst
 
Daniel Feerst - Content of peer reviews for editor
Daniel Feerst - Content of peer reviews for editorDaniel Feerst - Content of peer reviews for editor
Daniel Feerst - Content of peer reviews for editor
Daniel Feerst
 
Daniel Feerst - Importance of Magazine Cover for Publication
Daniel Feerst - Importance of Magazine Cover for PublicationDaniel Feerst - Importance of Magazine Cover for Publication
Daniel Feerst - Importance of Magazine Cover for Publication
Daniel Feerst
 
Daniel Feerst - Professional Author
Daniel Feerst - Professional AuthorDaniel Feerst - Professional Author
Daniel Feerst - Professional Author
Daniel Feerst
 

More from Daniel Feerst (6)

Daniel Feerst | Why have Scientific Publishing
Daniel Feerst | Why have Scientific PublishingDaniel Feerst | Why have Scientific Publishing
Daniel Feerst | Why have Scientific Publishing
 
Daniel Feerst - Society-Pays for Publishing Program
Daniel Feerst - Society-Pays for Publishing ProgramDaniel Feerst - Society-Pays for Publishing Program
Daniel Feerst - Society-Pays for Publishing Program
 
Daniel Feerst - What is Ethical Publishing and unethical Publishing
Daniel Feerst - What is Ethical Publishing and unethical PublishingDaniel Feerst - What is Ethical Publishing and unethical Publishing
Daniel Feerst - What is Ethical Publishing and unethical Publishing
 
Daniel Feerst - Content of peer reviews for editor
Daniel Feerst - Content of peer reviews for editorDaniel Feerst - Content of peer reviews for editor
Daniel Feerst - Content of peer reviews for editor
 
Daniel Feerst - Importance of Magazine Cover for Publication
Daniel Feerst - Importance of Magazine Cover for PublicationDaniel Feerst - Importance of Magazine Cover for Publication
Daniel Feerst - Importance of Magazine Cover for Publication
 
Daniel Feerst - Professional Author
Daniel Feerst - Professional AuthorDaniel Feerst - Professional Author
Daniel Feerst - Professional Author
 

Recently uploaded

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
9u4xjk4w
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
lorraineandreiamcidl
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Matthewperry105
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
ryxqoswi
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
7lkkjxt
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
urbhattiacademy
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Febless Hernane
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
SocioCosmos
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
Charles Bayless
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
ClarissaAlanoCredito
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
SocioCosmos
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
AJHSSR Journal
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
SocioCosmos
 

Recently uploaded (13)

快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
快速办理(worcester毕业证书)伍斯特大学毕业证PDF成绩单一模一样
 
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAMLORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
 
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdfTransportation_Channel_Investor_Presentation_April_2024_ Final .pdf
Transportation_Channel_Investor_Presentation_April_2024_ Final .pdf
 
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
 
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
 
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdfUR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
 
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEEASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
 
Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......Your LinkedIn Success Starts Here.......
Your LinkedIn Success Starts Here.......
 
HMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docxHMS Facebook Stories All V1 06092024.docx
HMS Facebook Stories All V1 06092024.docx
 
HOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa CreditoHOW TO USE FACEBOOK _ by Clarissa Credito
HOW TO USE FACEBOOK _ by Clarissa Credito
 
Dominate Reddit Discussions.............
Dominate Reddit Discussions.............Dominate Reddit Discussions.............
Dominate Reddit Discussions.............
 
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISMSTUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
 
Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........Maximize Your Twitch Potential!..........
Maximize Your Twitch Potential!..........
 

Daniel Feerst - ALL About PUBLICATIONS

  • 2. Types of Publications  Letterhead  Information includes name, address, phone number, logo, and sometimes web address  Letters use 1” margins  Watermark – Pale image or text imprinted into paper  Business Card  Size – 2” x 3.5”  Design area - .125” margin on all sides  Should include person’s name, job title, and person’s email address
  • 5. Types of Publications  Newsletter  a printed report or letter containing news of interest to a particular group  Much like a newspaper  Brochure  A booklet or pamphlet that contains descriptive or advertising
  • 8.
  • 9. Newsletter Components  Nameplate  Information found at the top of the page  Volume number  Date of publication  Company logo or motto  Appears in top 1/4 or 1/3  Can also appear at left side or middle of page
  • 10.
  • 11. Newsletter Components  Header  Similar to nameplate with same information  Appears on pages other than first page  Masthead  Provides contact information about publisher of the newsletter  Important for those reading the newsletter that are not part of your usual audience
  • 13. Newsletter Components  Headlines  Miniature sentences containing no verbs or implied action  Not a title  More readable than a title  Headline Guidelines  Eliminate “a,” “an,” and “the”  Use commas instead of “and”  Remove adjectives and adverbs  No end punctuation
  • 15. Newsletter Components  Byline  Identifies author of article  Articles  Written for audience with common interest  Writing more compact  Sentences and paragraphs shorter  Humor used to add interest  Dates and reminders included
  • 17. Newsletter Design Elements  Jump Lines ◦ Used to guide reader from one page to another when article is continued  Continuation Heads ◦ Used in conjunction with jump lines so reader can find the article  Pull Quotes  Most often found on front page  Used to attract interest
  • 19.